Coremetrics Debuts Marketforce

Share this article:
Coremetrics Inc., Burlingame, CA, a Web-based marketing analytics solutions provider, today launches Coremetrics Marketforce, an analytics platform that captures and stores visitor click-stream activity to build profiles.


It uses a new XML and Java-based architecture to deliver client-specific reporting, integration of profiles and importing and exporting data into third-party systems.


The Core Data Platform, which forms Marketforce's foundation, is a hosted data warehouse containing online customer and visitor information. The platform gathers and stores behavioral information directly from the visitor's browser and records interactions in real time to build profiles.


"Marketforce enables us to analyze marketing efforts and overall Web site performance," said Jonathan Kapplow, corporate marketing manager at Hanover Direct, a pilot tester of the program. "We are particularly interested in the success of e-mail campaigns, and Marketforce's lifetime metrics help us understand which campaigns deliver solid ROI."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.