Coremetrics Buys IBM's SurfAid Division

Share this article:
Web analytics provider Coremetrics, San Mateo, CA, acquired IBM's SurfAid Analytics business, the company said yesterday. In addition, IBM WebSphere and Coremetrics are working together to deliver a multichannel business analytics solution tailored for Web sites running WebSphere Commerce software.


Coremetrics did not disclose the value of the acquisition, though its CEO, Joe Davis, said it was in eight figures.


The acquisition gives Coremetrics complementary Web analytics technology, and the company said both platforms will be merged to maximize value for customers. Launched by IBM Global Services in 1996, SurfAid's clients include Toyota Motor Sales, Verizon Super Pages and Union Bank of California.


It also was announced that Coremetrics and IBM's WebSphere Commerce, an on-demand business software platform, will become e-commerce partners. The collaboration will let customers using IBM WebSphere Commerce better transform data insights into business action.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.