Coremetrics Buys IBM's SurfAid Division

Share this article:
Web analytics provider Coremetrics, San Mateo, CA, acquired IBM's SurfAid Analytics business, the company said yesterday. In addition, IBM WebSphere and Coremetrics are working together to deliver a multichannel business analytics solution tailored for Web sites running WebSphere Commerce software.


Coremetrics did not disclose the value of the acquisition, though its CEO, Joe Davis, said it was in eight figures.


The acquisition gives Coremetrics complementary Web analytics technology, and the company said both platforms will be merged to maximize value for customers. Launched by IBM Global Services in 1996, SurfAid's clients include Toyota Motor Sales, Verizon Super Pages and Union Bank of California.


It also was announced that Coremetrics and IBM's WebSphere Commerce, an on-demand business software platform, will become e-commerce partners. The collaboration will let customers using IBM WebSphere Commerce better transform data insights into business action.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.