Coremetrics Buys IBM's SurfAid Division

Share this article:
Web analytics provider Coremetrics, San Mateo, CA, acquired IBM's SurfAid Analytics business, the company said yesterday. In addition, IBM WebSphere and Coremetrics are working together to deliver a multichannel business analytics solution tailored for Web sites running WebSphere Commerce software.


Coremetrics did not disclose the value of the acquisition, though its CEO, Joe Davis, said it was in eight figures.


The acquisition gives Coremetrics complementary Web analytics technology, and the company said both platforms will be merged to maximize value for customers. Launched by IBM Global Services in 1996, SurfAid's clients include Toyota Motor Sales, Verizon Super Pages and Union Bank of California.


It also was announced that Coremetrics and IBM's WebSphere Commerce, an on-demand business software platform, will become e-commerce partners. The collaboration will let customers using IBM WebSphere Commerce better transform data insights into business action.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.