Coremetrics Buys IBM Analytics Unit

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Web analytics provider Coremetrics is expected to announce today that it acquired IBM's SurfAid Analytics, an on-demand Web analytics service.


SurfAid Analytics, Dallas, was started by IBM Global Services in 1996. It long has been known in the Web analytics community for its commitment to service, ad-hoc report-building capabilities, segment analysis, flexibility to meet unique customer needs and pervasive application use.


Its customer base spans communications, manufacturing, media, publishing, retail, financial services and travel/transportation as well as corporate intranets.


Coremetrics and SurfAid plan to merge the best of each platform.


Coremetrics also is to announce that it teamed with IBM Corp. to offer a multichannel business analytics solution for Web sites running IBM's WebSphere Commerce e-commerce software.


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