Coremetrics Buys IBM Analytics Unit

Share this article:
Web analytics provider Coremetrics is expected to announce today that it acquired IBM's SurfAid Analytics, an on-demand Web analytics service.


SurfAid Analytics, Dallas, was started by IBM Global Services in 1996. It long has been known in the Web analytics community for its commitment to service, ad-hoc report-building capabilities, segment analysis, flexibility to meet unique customer needs and pervasive application use.


Its customer base spans communications, manufacturing, media, publishing, retail, financial services and travel/transportation as well as corporate intranets.


Coremetrics and SurfAid plan to merge the best of each platform.


Coremetrics also is to announce that it teamed with IBM Corp. to offer a multichannel business analytics solution for Web sites running IBM's WebSphere Commerce e-commerce software.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.