Copywriting

Is There Still Creativity in Print? Copy that

Is There Still Creativity in Print? Copy that

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Good print ads are like good sex. USA Today gets its (print) on with first-ever print ad competition.

Q&A: Dan Fietsam, chief creative officer, ENERGY BBDO Chicago

Q&A: Dan Fietsam, chief creative officer, ENERGY BBDO Chicago

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Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why culture begets creativity.

Creative Week: off Broadway and far from Brooklyn

Creative Week: off Broadway and far from Brooklyn

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What does marketing have in common with musicals? Read on.

Missives from ad:tech

Missives from ad:tech

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The ad:tech digital marketing conference happening right now in San Francisco bills itself as "the #1 event for interactive marketing," and that it seems to be — a veritable bonanza of new tech and groovy innovations.

Choose your words carefully

Choose your words carefully

In copywriting, as in Scrabble, some words are worth more than others. Whether you're writing an email, banner ad, print ad, letter, postcard, art card, radio spot, brochure or tweet, the words you choose can make all the difference.

The myths of direct marketing creative

The myths of direct marketing creative

Great direct marketing creative offers any company a real competitive advantage, especially because so few firms are doing a truly good job. The Web has a lot of guidance in both direct marketing strategy and the integration of online channels, but some amazing resources are mixed with many that should be avoided.

Dos and Don'ts: Online copywriting

Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...