19 trade associations have sent a letter to FTC Secretary Donald Clark requesting an extended deadline to implement the amendments to the Children's Online Privacy Protection Act (COPPA) Rule.
Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.
It's a federal regulation that affects companies like Nimbus Games, a mobile game publisher for children primarily between the ages of four to nine.
Five major brands were the subject of FTC complaints filed by a group of 17 advocacy organizations. The complaints allege that McDonald's, General Mills, Subway, Viacom's Nick.com, and Turner's Cartoon Network violate COPPA.
Marketing to children can be a tricky area — especially when going through online channels. Of course, Anne Globe, CMO of DreamWorks Animation SKG, still has to get the word out when the studio releases a new film.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.