Coppa

Best Western and Disney Channel Get Real

Best Western and Disney Channel Get Real

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The global hotel chain and cable network use augmented reality to target families.

New COPPA Rules Go Live

New COPPA Rules Go Live

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Updated COPPA regulations go into effect today. Here's what marketers need to know.

DMA Seeks Extension to COPPA Rule Deadline

DMA Seeks Extension to COPPA Rule Deadline

19 trade associations have sent a letter to FTC Secretary Donald Clark requesting an extended deadline to implement the amendments to the Children's Online Privacy Protection Act (COPPA) Rule.

Top 5 Privacy Issues Revealed

Top 5 Privacy Issues Revealed

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Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.

COPPA: Not Child's Play

COPPA: Not Child's Play

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It's a federal regulation that affects companies like Nimbus Games, a mobile game publisher for children primarily between the ages of four to nine.

COPPA complaint targets preteen referrals

COPPA complaint targets preteen referrals

Five major brands were the subject of FTC complaints filed by a group of 17 advocacy organizations. The complaints allege that McDonald's, General Mills, Subway, Viacom's Nick.com, and Turner's Cartoon Network violate COPPA.

Marketing the movies

Marketing the movies

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Marketing to children can be a tricky area — especially when going through online channels. Of course, Anne Globe, CMO of DreamWorks Animation SKG, still has to get the word out when the studio releases a new film.

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.