Copernicus Site Tests Marketing IQ

Share this article:
Marketing research firm Copernicus, Newton, MA, has debuted a new Web site (www.copernicusmarketing.com) that helps people determine their marketing IQ.


Highlights of the site include a look at key marketing findings and a marketing test. Based on a 50-question test given to a national sample of more than 100 CEOs, Copernicus found the average IQ of senior executives is 79 with 160 being the top score. Also featured are synopses of classes and books from Dr. Kevin Clancy, a former professor at Boston University and the Wharton School.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.