Copernicus Site Tests Marketing IQ

Share this article:
Marketing research firm Copernicus, Newton, MA, has debuted a new Web site (www.copernicusmarketing.com) that helps people determine their marketing IQ.


Highlights of the site include a look at key marketing findings and a marketing test. Based on a 50-question test given to a national sample of more than 100 CEOs, Copernicus found the average IQ of senior executives is 79 with 160 being the top score. Also featured are synopses of classes and books from Dr. Kevin Clancy, a former professor at Boston University and the Wharton School.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.