Copernicus Site Tests Marketing IQ
Marketing research firm Copernicus, Newton, MA, has debuted a new Web site (www.copernicusmarketing.com) that helps people determine their marketing IQ.Highlights of the site include a look at key marketing findings and a marketing test. Based on a 50-question test given to a national sample of more than 100 CEOs, Copernicus found the average IQ of senior executives is 79 with 160 being the top score. Also featured are synopses of classes and books from Dr. Kevin Clancy, a former professor at Boston University and the Wharton School.
