CoolSavings to Advertise on Wireless Network
Metrocall Inc., Alexandria, VA, and Motorola yesterday signed a national advertising agreement with Internet marketer CoolSavings.com, Boynton Beach, FL.CoolSavings will use Metrocall's Preview Channel information service to deliver offers to message pagers. Motorola will provide its i Kno technology to administer, track and insert advertising into the wireless platform.
The companies plan to expand the advertising agreement to Metrocall's OnTheGoInfoCast service in the near future.
