CoolSavings Offers Program for Multi-Channel Retailers

Share this article:
Online direct marketing company CoolSavings debuted a new service yesterday designed to help multi-channel retailers reach consumers.


The Buy Anywhere program targets CoolSaving's 25 million registered households with promotional offers that can be redeemed through a retailer's Web site, store location catalog or telephone sales office.


The offers will be delivered to consumers through a combination of CoolSaving's Web site, online newsletter, targeted e-mail and direct mail.


Retailers will be able to analyze shopping and purchasing patterns through the program using in-store monitoring, coupon redemption, database comparison and click-stream data.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.