CoolSavings Offers Program for Multi-Channel Retailers

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Online direct marketing company CoolSavings debuted a new service yesterday designed to help multi-channel retailers reach consumers.


The Buy Anywhere program targets CoolSaving's 25 million registered households with promotional offers that can be redeemed through a retailer's Web site, store location catalog or telephone sales office.


The offers will be delivered to consumers through a combination of CoolSaving's Web site, online newsletter, targeted e-mail and direct mail.


Retailers will be able to analyze shopping and purchasing patterns through the program using in-store monitoring, coupon redemption, database comparison and click-stream data.


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