CoolSavings Offers Program for Multi-Channel Retailers

Share this article:
Online direct marketing company CoolSavings debuted a new service yesterday designed to help multi-channel retailers reach consumers.


The Buy Anywhere program targets CoolSaving's 25 million registered households with promotional offers that can be redeemed through a retailer's Web site, store location catalog or telephone sales office.


The offers will be delivered to consumers through a combination of CoolSaving's Web site, online newsletter, targeted e-mail and direct mail.


Retailers will be able to analyze shopping and purchasing patterns through the program using in-store monitoring, coupon redemption, database comparison and click-stream data.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.