Coolsavings Offers New Targeted Marketing Service

Share this article:
Coolsavings.com has added a survey feature to its e-marketing products and services that will allow marketers to ask individuals questions and to customize offers based on answers, the company said yesterday.


The service, Select Response Surveys, can be used across coolsavings' marketing platforms, including its newsletter, targeted e-mails and its Web site. In addition, the data collected from the surveys can be matched to consumers' purchase behavior and demographic information, according to coolsavings.


Coolsavings, Chicago, said several clients have tested the service and saw a 174 percent increase in response to their offers. No additional information about the test was provided.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.