CoolSavings Debuts EZ Opt-in

Share this article:
CoolSavings Inc. yesterday announced EZ Opt-in, which provides companies contact information for CoolSavings members who agree to be added to the advertiser's database.


CoolSavings said EZ Opt-in lets advertisers improve online customer relationship management initiatives. The service provides advertiser placement during the most active consumer experiences on coolsavings.com, such as the CoolSavings' member registration process, and through specialized, category-specific e-mail newsletters and solo e-mails sent on the advertiser's behalf.


CoolSavings, Chicago, has more than 21 million members, with more than 600,000 new consumers registering monthly for the online direct marketing and media company's service.


To ensure against consumers receiving unwanted communications, EZ Opt-in is configured by default to require that members check the sign-up box in an advertiser's offer. It also prominently features the advertiser's logo and clear permission language.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.