CoolSavings, Alliant Cooperative Data Solutions Launch Lead Generation Solution

Share this article:
Interactive marketing services company Coolsavings, Chicago, and data services provider Alliant Cooperative, Brewster, NY, announced the launch yesterday of Soft Offer Scoring, an online solution that uses offline modeling methodology to improve pay-up rates for soft offers.


Used in conjunction with CoolSavings' lead generation service, Soft Offer Scoring employs block group level scores developed from Alliant Cooperative Data Solutions' TransactionBase data. This information is combined with CoolSavings' database of behavioral and demographic data to create custom models that target soft offers to consumers who have a high propensity to pay.


According to both companies, Soft Offer Scoring will benefit companies that use soft offer promotions, including magazine and newspaper publishers, book, music and continuity clubs and agencies, which face the dual challenge of increasing their number of consumer leads while marketing to consumers who will pay for the promotional offers.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.