Now infamous cookie stuffer Shawn Hogan has finally been sentenced for his part in defrauding eBay of $28 million in online marketing feeds. OK. But what the heck is cookie stuffing?
The performance display company has unveiled its first-party cookie solution for Safari mobile Web browsing, in compliance with IAB privacy standards.
Cookie blocking doesn't just affect advertisers; the change will also impact online marketers. With cookies out, new standards will arise.
Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with certain anxieties in the industry.
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
Google is rumored to be releasing a new technology that will replace third-party cookies. How will this affect online tracking?
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...