Convio Offering New Analytic Tool
Convio Advanced Analytics is a marketing analysis tool that will let nonprofits plan, track and compare online fundraising campaigns.
Convio said fundraisers can use it to determine which activities spark the best constituent response; compare the results of different fundraising, advocacy and e-mail campaigns; target fundraising appeals more accurately and segment constituents by engagement.
Convio is in Austin, TX. More information on Advanced Analytics can be obtained at www.convio.com.