Convio Offering New Analytic Tool

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Application service provider Convio plans to release its new analytical tool for nonprofit organizations in June.


Convio Advanced Analytics is a marketing analysis tool that will let nonprofits plan, track and compare online fundraising campaigns.


Convio said fundraisers can use it to determine which activities spark the best constituent response; compare the results of different fundraising, advocacy and e-mail campaigns; target fundraising appeals more accurately and segment constituents by engagement.


Convio is in Austin, TX. More information on Advanced Analytics can be obtained at www.convio.com.


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