Convio debuts online marketing benchmark report for nonprofits

Share this article:

Convio, a provider of online constituent relationship management solutions for nonprofits, has created an online marketing benchmark report to assist nonprofit organizations in creating online marketing programs that aim to maximize results.

The online report includes a discussion of key metrics that have been shown to influence online marketing effectiveness, including Web site traffic, registration rates and e-mail file size. It also contains analysis and trend data involving each metric.

Insights into how comparable organizations are performing against key metrics, including groups involved in animal welfare, environmental, Christian, health, public affairs and public broadcasting segments are included as well.

The report has tips and advice for improving different areas of an organization's online marketing program, too.

The study summarizes how different vertical segments ranked against each other across each of the key metrics. Also summed up are the different strategies and tactics used by organizations in various segments of the nonprofit sector to more effectively achieve their online marketing goals.

Convio, Austin, TX, recently acquired Get Active Software, an interactive marketing company for nonprofits.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.