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There is a growing group of first-time online shoppers and unlike the first wave of early adopters, this group is slower to adopt Internet to their lives and is still skeptical of new sites and uploading personal information online. How can a business make its online shopping site as convenient and appealing to these shoppers as possible? The choice often comes down to payment systems - the final step in the purchase funnel can be the most crucial for these new online buyers. A panel of experts will discuss the latest options in payment technology and how each is used by both established online shoppers and those new to the channel.

This webcast will include:

  • Insights into the mind of a new type of online consumer
  • Practical details on the latest payment systems, with considerations to security, usability and customer usage
  • Case studies on what works in online payment techniques
  • Tips for online retailers on how to choose and display the best payment choices in order to drive purchases

Featured Speakers
Julie Waters, Director of Marketing, Tablet Inc.
Mark Wachen, Managing Director, Autonomy Interwoven
Scott O'Koniewski, SVP, CNP National Sales, Chase Paymentech

Moderator
Cara Wood, editor-in-chief, DMNews

Sponsored by

Chase Paymentech, a business unit of JPMorgan Chase, is a global leader in payment processing and merchant acquiring, capable of authorizing transactions in more than 130 currencies. The company's proprietary platforms provide access to a wide variety of payment methods, such as credit cards, debit cards, prepaid stored value cards and electronic check processing. Currently processing more than 50 percent of all Internet transactions and offering secure payment solutions that improve cash-flow management, mitigate risk and accelerate funding, Chase Paymentech's consultative approach helps today's small and emerging businesses become tomorrow's industry leaders. On the Internet or at the point of sale, Chase Paymentech's unique combination of outstanding service, innovative solutions and financial strength offers solid benefits to companies both large and small. More information can be found at www.chasepaymentech.com