Conversion Rates

Lead Generation in 2015

Lead Generation in 2015

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Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.

The 17 Coolest Metrics We Extracted from Phone Calls in Q1

The 17 Coolest Metrics We Extracted from Phone Calls in Q1

What LogMyCalls learned from analyzing MILLIONS of call segments from dozens of industries

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

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The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.

Seven Ways to Improve Conversions in the Mobile Social Age

Seven Ways to Improve Conversions in the Mobile Social Age

With social and mobile continuing to grow at astounding rates, marketers can't afford to ignore either of the two giants any longer—especially when it comes to conversion rates.

5 meaningful numbers that don't lie

5 meaningful numbers that don't lie

In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.

Lose the mobile landing page

Lose the mobile landing page

Eliminate the mobile landing page. That's right, lose it. Completely. Gone. Kaput.

Wasting traffic with poor conversion

Wasting traffic with poor conversion

Internet marketing is a two-step forward, one-step back process largely built on trial and error.

Word-of-mouth drives teen conversions

Word-of-mouth drives teen conversions

School is out for summer, but for marketers, dealing with teens is a year-round learning process.

Shrink database to grow leads

Shrink database to grow leads

One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team.

Measurement innovation delay

Measurement innovation delay

To break the innovation delay, we all need to do a better job of embracing new measurement technologies.

Five ways interactive content can help publishers pump up web revenues

Five ways interactive content can help publishers pump up web revenues

Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.

Adobe's social software campaign micro-targets marketing professionals

Adobe's social software campaign micro-targets marketing professionals

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The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.

Active Ride Shop bolsters email acquisition database

Active Ride Shop bolsters email acquisition database

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Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.

Effective tools increase return on ad spend

Effective tools increase return on ad spend

While media mix modeling may provide lessons on channel relationships, it fails to leverage granular data. Conversion attribution relies on that data and moves it from channels to individual ads.

Capturing communication preferences of a potential client can increase new leads and boost your conversion rates

Capturing communication preferences of a potential client can increase new leads and boost your conversion rates

When it comes to new business development for b-to-b companies, telemarketing continues to be a primary tool for qualifying leads. Companies using a CRM system should maintain a code on file indicating the source and method of qualification for each record that is turned into lead and then turned into a client.

Plug-ins: search marketing

Plug-ins: search marketing

Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.

Realize email's potential in the 'mocial' era

Realize email's potential in the 'mocial' era

Two of email's great attributes are its flexibility and ability to deliver dynamically targeted messages in a one-to-one fashion.

Drive email aquisition with frequent social media posts

Drive email aquisition with frequent social media posts

Your social media networks can be a major source of acquiring new email addresses for your subscriber list. It's a myth that social is "killing email" or that social users prefer to use social networks exclusively to communicate.

Plug-ins: email

Plug-ins: email

Email marketing enables marketers to deliver custom messages directly to an in-box that many consumers check multiple times a day. Best of all, consumers have opted into most email databases, meaning they've already expressed interest in receiving communications from that brand.

Trial and error determines best email timing strategy to maximize response

Trial and error determines best email timing strategy to maximize response

The timing of email marketing campaigns is an age-old debate for those in the industry. Everyone wants to optimize the timing to improve open rates and sales.

Track bottom line impact with ad call measurement

Track bottom line impact with ad call measurement

Marketers rely on direct response consumer data to make strategic business decisions, and the explosion of media options has only increased the importance of measuring the quality of advertising results.

Superfocus' targeted microsite appeals to shooters with a money-back guarantee

Superfocus' targeted microsite appeals to shooters with a money-back guarantee

Superfocus knew it had a product that thousands of middle-aged people could use. Superfocus glasses are designed to eliminate the need for multiple pairs of glasses for people with presbyopia, or far-sightedness. The glasses can be 
adjusted to any focal length using a 
lever on the nosepiece.

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