Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.
What LogMyCalls learned from analyzing MILLIONS of call segments from dozens of industries
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
Leveraging Big Data for better prospecting and improved conversion rates.
With social and mobile continuing to grow at astounding rates, marketers can't afford to ignore either of the two giants any longer—especially when it comes to conversion rates.
In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.
Eliminate the mobile landing page. That's right, lose it. Completely. Gone. Kaput.
Internet marketing is a two-step forward, one-step back process largely built on trial and error.
School is out for summer, but for marketers, dealing with teens is a year-round learning process.
One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team.
To break the innovation delay, we all need to do a better job of embracing new measurement technologies.
Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.
The campaign for Adobe's new SocialAnalytics software is skillfully targeted at savvy marketers, social tacticians and CMOs.
Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.
While media mix modeling may provide lessons on channel relationships, it fails to leverage granular data. Conversion attribution relies on that data and moves it from channels to individual ads.
When it comes to new business development for b-to-b companies, telemarketing continues to be a primary tool for qualifying leads. Companies using a CRM system should maintain a code on file indicating the source and method of qualification for each record that is turned into lead and then turned into a client.
Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.
Two of email's great attributes are its flexibility and ability to deliver dynamically targeted messages in a one-to-one fashion.
Your social media networks can be a major source of acquiring new email addresses for your subscriber list. It's a myth that social is "killing email" or that social users prefer to use social networks exclusively to communicate.
Email marketing enables marketers to deliver custom messages directly to an in-box that many consumers check multiple times a day. Best of all, consumers have opted into most email databases, meaning they've already expressed interest in receiving communications from that brand.
The timing of email marketing campaigns is an age-old debate for those in the industry. Everyone wants to optimize the timing to improve open rates and sales.
Marketers rely on direct response consumer data to make strategic business decisions, and the explosion of media options has only increased the importance of measuring the quality of advertising results.
Superfocus knew it had a product that thousands of middle-aged people could use. Superfocus glasses are designed to eliminate the need for multiple pairs of glasses for people with presbyopia, or far-sightedness. The glasses can be adjusted to any focal length using a lever on the nosepiece.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.