Conversion Path

Maximizing Conversion Drivers, Minimizing Conversion Barriers

Maximizing Conversion Drivers, Minimizing Conversion Barriers

9 ways to improve website and mobile conversions—and three tests to optimize what matters most.

Marketing's Next Big Move

Marketing's Next Big Move

Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.

Buying Customers Isn't as Easy as You Think

Buying Customers Isn't as Easy as You Think

By

Business coach Brad Sugars offers a remedial math lesson for marketers.

Mobile tagging extends TV ads for brands

Mobile tagging extends TV ads for brands

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The ability to directly attribute a TV ad's conversion path has long eluded marketers, despite TV advertising taking the lion's share of many brand's marketing budgets. However, companies such as HTC Corp. and PepsiCo are lighting that path by using apps for consumers' 
mobile devices.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...