Conversational Marketing

Get in on the Twitter Chats

Get in on the Twitter Chats

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How marketers can tap into the six most prevalent types of Twitter conversations.

Transform Marketing Through Customer Communities

Transform Marketing Through Customer Communities

Considering how many ways online communities can positively impact marketing, it was hard to call out just one. So, here are six.

Keep the Customer Conversation Going

Keep the Customer Conversation Going

10 ways marketers can build an engaged opt-in audience.

Neolane's mobile solution personalizes push notifications

Neolane's mobile solution personalizes push notifications

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Neolane launched its Mobile App Channel (MAC), a solution that allows branded iOS or Android apps to send personalized push notifications.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.