Convergys Provides CRM for Ann Taylor

Share this article:
Convergys Corp. will outfit Ann Taylor with integrated billing and customer care services, the CRM company said yesterday.


The Ann Taylor online store and 1-800-Dial-Ann client contact center cater to customers' multichannel shopping needs, but an outside customer relationship management solution was needed to manage and unify the two outlets, according to a statement.


Enter Convergys, contractually bound to provide Ann Taylor with client service and sales support through its integrated contact centers. The centers merge the latest Web-based customer service technologies with more traditional phone, fax, mail and interactive voice components.


The integration is expected to help the specialty women's retailer to "promote customer satisfaction and loyalty" by providing one-to-one attention to its clients' changing wardrobe needs.


Convergys, Cincinnati, handles more than 1 million customer interactions each day through 46 contact centers in the United States, Canada, Latin America, Israel and Europe.


Ann Taylor Stores Corp. operates 467 stores in 42 states, the District of Columbia and Puerto Rico.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.