Convergys Provides CRM for Ann Taylor

Share this article:
Convergys Corp. will outfit Ann Taylor with integrated billing and customer care services, the CRM company said yesterday.


The Ann Taylor online store and 1-800-Dial-Ann client contact center cater to customers' multichannel shopping needs, but an outside customer relationship management solution was needed to manage and unify the two outlets, according to a statement.


Enter Convergys, contractually bound to provide Ann Taylor with client service and sales support through its integrated contact centers. The centers merge the latest Web-based customer service technologies with more traditional phone, fax, mail and interactive voice components.


The integration is expected to help the specialty women's retailer to "promote customer satisfaction and loyalty" by providing one-to-one attention to its clients' changing wardrobe needs.


Convergys, Cincinnati, handles more than 1 million customer interactions each day through 46 contact centers in the United States, Canada, Latin America, Israel and Europe.


Ann Taylor Stores Corp. operates 467 stores in 42 states, the District of Columbia and Puerto Rico.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.