Not quite, for a number of important reasons
Is there any task left that requires a human touch?
It's time to pay attention
The technology can get you there
As many pitfalls as opportunities
Mark Zuckerberg's latest weasel words about the nature of Facebook reveal an unwillingness to face the truth: It's a huge publisher
People hating and avoiding ads isn't new, but marketers caring about it is.
What matters when it comes to loyalty programs
Referring to self-teaching algorithms as "Artificial Intelligence" trivializes the original AI dream
Most people are hyping the wrong thing
Coolness is not a product of (lack of) advertising
But how personalized do you need to get? How relevant is relevant enough?
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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