Contrarian Opinion

Are CMOs Ready for a Seat in the C-Suite?

Are CMOs Ready for a Seat in the C-Suite?

Not quite, for a number of important reasons

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Is there any task left that requires a human touch?

How Ad Blocking Will Save Us From Ourselves

How Ad Blocking Will Save Us From Ourselves

It's time to pay attention

You Don't Need More People on Your Content Team in 2017

You Don't Need More People on Your Content Team in 2017

The technology can get you there

Social Media is Dangerous for Brands

Social Media is Dangerous for Brands

As many pitfalls as opportunities

Zuckerberg Needs to Acknowledge: Facebook is a Publisher

Zuckerberg Needs to Acknowledge: Facebook is a Publisher

By

Mark Zuckerberg's latest weasel words about the nature of Facebook reveal an unwillingness to face the truth: It's a huge publisher

Ad Blocking is the Best Thing to Ever Happen to Marketing

Ad Blocking is the Best Thing to Ever Happen to Marketing

By

People hating and avoiding ads isn't new, but marketers caring about it is.

Experience Over Points in Customer Loyalty

Experience Over Points in Customer Loyalty

What matters when it comes to loyalty programs

Just Don't Call it A.I.

Just Don't Call it A.I.

By

Referring to self-teaching algorithms as "Artificial Intelligence" trivializes the original AI dream

Why AR Beats VR in the World of Alternate Realities

Why AR Beats VR in the World of Alternate Realities

Most people are hyping the wrong thing

Snapchat Will Not Be Able to Hold the Center

Snapchat Will Not Be Able to Hold the Center

By

Coolness is not a product of (lack of) advertising

Marketers Have to Stop Chasing One-to-one Personalization

Marketers Have to Stop Chasing One-to-one Personalization

But how personalized do you need to get? How relevant is relevant enough?

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