Spencer Forrest, a provider of hair-loss treatments, wanted to keep customers happy, and encourage them to become repeat buyers. To do so, it moved its continuity program online.
Direct Brands, a direct marketer of books, DVDs and recorded music, has named Deborah Fine president and CEO. Direct Brands and sister company Bookspan, owned by Najafi Companies, include the Book-of-the-Month Club, Columbia House, Doubleday Book Club and The Literary Guild. Previously, Fine was president of NBC Universal's iVillage Properties, a group of online communities including iVillage.com and YourTotalHealth.com with 27 million members.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...