Spencer Forrest, a provider of hair-loss treatments, wanted to keep customers happy, and encourage them to become repeat buyers. To do so, it moved its continuity program online.
Direct Brands, a direct marketer of books, DVDs and recorded music, has named Deborah Fine president and CEO. Direct Brands and sister company Bookspan, owned by Najafi Companies, include the Book-of-the-Month Club, Columbia House, Doubleday Book Club and The Literary Guild. Previously, Fine was president of NBC Universal's iVillage Properties, a group of online communities including iVillage.com and YourTotalHealth.com with 27 million members.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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