Continental's long-running Work Hard Fly Right campaign is being refreshed this year with a stronger digital element than ever before. As more and more consumers shift travel-related activities such as ticket buying and checking in for a flight to the Internet, "the online and digital piece has become a more important piece in how Continental tries to communicate the right customer experience," said Rich Stoffer, group account director at The Kaplan Thaler Group, which is Continental's lead creative agency.