Continental Gets More Exposure Under Expanded AOL Marketing Pact

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Continental Airlines will be featured across almost all AOL brands as part of an extension of a 4-year-old cross-branding marketing alliance between AOL Time Warner and the airline carrier, the companies said yesterday.


Under terms of the new agreement, Continental becomes a premier AOL partner, thus receiving prominent promotion across the travel sections of the company's channels, including AOL, CompuServe, Netscape.com and AOL Digital City.


In addition, Continental is now entitled to expanded promotion across such brands as AOL Mobile and Time Inc.'s On Magazine.


The new agreement is an extension of the relationship the two companies entered into in 1997, which called for Continental to be made available in the Airline Center of AOL's Travel Channel.


Company officials said the new exposure for the airline carrier would allow more than 30 million AOL and CompuServe members -- not to mention the tens of millions of additional online users -- to access Continental's Web site easily while visiting an AOL site.


"Continental has been a great longtime partner, and we are pleased to enter into a new alliance that will bring an even greater level of convenience to consumers looking for innovative ways to address their travel questions and needs," said Bob Pittman, co-chief operating officer at AOL Time Warner.


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