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GE Instagram contest targets shutterbugs

February 01, 2012

General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.
 

Stolen Rum lives up to its name with taste test campaign

February 01, 2012

New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests last November modeled on the well-known Pepsi Challenge in an attempt to prove that Stolen Rum is the rum of choice for consumers.
 

P&O Cruises aids landlubbers with reservations

February 01, 2012

To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option, Carnival Australia's P&O Cruises tapped creative agency BMF to help find Australia's ultimate landlubbers.
 

Engaging cover contest works out well for Fitness Magazine

January 01, 2012

At Fitness Magazine, insight is the driver that propels and informs every new initiative. When the people behind the women's monthly health and exercise magazine decided to launch a cover contest for the November/December issue, they immediately looked to the research.
 

Q&A: Tim Anderson, SVP of retail and foodservice, Challenge Dairy

January 01, 2012

Tim Anderson, SVP of retail and foodservice, Challenge Dairy, on the company's use of engaging, interactive marketing.
 

HGTV kicks off 'dream home' digital marketing push

December 29, 2011

Scripps Networks kicked off a new digital marketing campaign to promote its HGTV Dream Home sweepstakes, in which consumers can enter to win a custom built dream home near Park City, Utah.
 

Specialty Foods Group to launch first-ever mobile campaign

November 23, 2011

Consumer packaged goods marketer Specialty Foods Group Inc. (SFG) launched its first mobile campaign on Nov. 23 to promote the Kentucky Legend Ham product line, said Laura Luth, marketing manager at SFG. The contest targets a younger demographic who may not be familiar with Kentucky Legend Ham, she said.
 

'Generation Y' audience gains 
insider travel tips from MTV

November 01, 2011

Australia's Design Royale and MTV Travel Co. launched a campaign promising to give young adults "unheard of" access to "the coolest hotels, cheapest flights and the best insider information on the top festivals, clubs, shops and hotspots" in four major international cities.
 

Baby contest honors Giants

September 01, 2011

In honor of the San Francisco Giants' 2010 World Series championship, Comcast SportsNet (CSN) is offering a series of prizes to the expectant couple that has a child closest to the precise, nine-month anniversary of the final game's clinching pitch.
 

LG launches social media contest to promote refrigerator

August 11, 2011

LG Electronics USA has launched a Facebook contest to promote the release of its "super capacity, French-door refrigerator." Digital agency Publicis Modem developed the initiative.
 

Coupon company RedPlum uses Facebook contest to build database

June 08, 2011

Valassis Communications subsidiary RedPlum launched a Facebook contest June 7 that it will use to collect contact email addresses and phone numbers for remarketing purposes. The effort targets women ages 18 to 55.
 

Hugo Boss creates 'dress up' racecar suit design contest

May 01, 2011

Clothing brand Hugo Boss and UK-based racecar team McLaren are celebrating 30 years of partnership with the "Dress Me for the Finale" online competition. The effort allows Formula 1 fans the chance to design driving suits for McLaren drivers.
 

Discover launches Facebook campaigns to drive engagement, retention

March 29, 2011

Discover Financial Services is rolling out a series of Facebook contests to drive consumer engagement and give fans of the brand and cardholders the opportunity to win prizes. The company will launch the "Feel the Earn" contest on April 1, encouraging cardmembers to share how they have maximized their Cashback Bonus rewards.
 

Carhartt launches integrated campaign

October 18, 2010

Clothing company Carhartt launched an integrated campaign October 18 to promote its 100-year-old brand. The effort includes e-mail marketing, data collection and a contest.
 

LATV runs mobile contest to increase viewership

September 01, 2010

Los Angeles-based Spanish-language television network LATV is conducting a contest, 'Encuentra el Tesorito,' with a mobile component to increase its viewership. The network is running the initiative on its radio station, KJLA-57, through September 17. The effort was created in-house.
 

Kotex 'Project Makeunder' contest engages consumers

August 23, 2010

Feminine care brand Kotex is running an online contest, 'Project Makeunder,' to engage consumers. The Kimberly-Clark-owned brand partnered with media agency Mindshare on the effort.
 

Calgon opens 'Take Me Away' video contest

August 16, 2010

Calgon launched an online video contest August 16 asking customers to share the moments when they wanted to shout, 'Calgon, take me away!' The contest aims to revitalize the bath and beauty product line's famous tagline, popularized in TV commercials during the 1960s, '70s and '80s.
 

Domino's delivers e-mail campaign to support photo contest

August 09, 2010

Domino's Pizza launched an e-mail marketing push August 5 to promote its 'Show Your Pizza' contest.
 

Delish.com launches Facebook social game

August 04, 2010

Online food destination site Delish.com launched its first social game on Facebook August 4. The site, jointly operated by Hearst Magazines Digital Media and MSN, partnered with VoxPop, a social gaming firm, on the initiative.
 

MTV's Latin channel auditions new brand

July 19, 2010

MTV Networks' Latin channel has created an online music contest reminiscent of 'American Idol' as a part of its rebranding effort. The effort is designed to give Latin American music artist hopefuls exposure, and the chance to become a star.
 

Hanes and JetBlue debut free T-shirts on night flights

June 02, 2010

Hanes has teamed up with JetBlue Airways to promote a new T-shirt through a mix of social media, a weekly contest, TV ads and in-flight advertising.
 

Holiday Inn makes aggressive rewards play for brides- and grooms-to-be

May 26, 2010

InterContinental Hotels Group's Holiday Inn chain launched a campaign May 26 to increase its profile in the weddings industry. Consumers who book a reception from June 1 to December 30 at any Holiday Inn could receive a gift card up to $750 toward their honeymoon.
 

Papa John's kicks off online recipe contest

May 26, 2010

Pizza chain Papa John's International is conducting a web-based contest encouraging consumers to create a new pizza for its menu. The effort began May 25.
 

OgilvyOne looks for 'world's greatest salesperson' in video contest

March 29, 2010

OgilvyOne Worldwide launched a tongue-in-cheek international YouTube contest in search of the world's greatest salesperson on March 30. The winner will receive a three-month fellowship at the agency.
 

Aflac launches user-generated video contest

March 18, 2010

Aflac launched its first user-generated video contest, called the "10 Second Challenge," on March 18. The competition encourages consumers to submit 10-second videos of themselves explaining exactly what Aflac does for policy holders.
 

CMO Council to launch contest to promote South Africa

March 02, 2010

The Chief Marketing Officer (CMO) Council will launch a contest on March 15 inviting advertising professionals and digital media buffs to create a campaign for the 2010 FIFA World Cup host country, South Africa.
 

Gap looks to grow e-mail list with Casting Call contest

December 10, 2009

Gap has narrowed the list of entrants in its "Casting Call" contest to 20 finalists. The retailer is using the initiative to grow its e-mail database. Consumers can vote online for their favorite baby boy or girl to appear in a Baby Gap ad and a Gap Kids in-store ad. Gap is partnering with DisneyFamily.com on the effort, which mainly targets parents.
 

Hickory Springs launches eco-friendly social marketing effort

October 21, 2009

Eco-friendly furniture component manufacturer Hickory Springs launched its first social marketing campaign on October 20. The effort focuses on a nationwide search to find six contestants for its "EarthCare Challenge," an online video contest that urges consumers to lead more sustainable lifestyles.
 

Wendy's integrated campaign promotes product freshness, bacon sandwiches

October 14, 2009

Wendy's is conducting the "You know when it's real" campaign, an effort emphasizing the restaurant's commitment to freshness. It includes online advertising, numerous social media initiatives, a video contest and an interactive microsite. Kaplan Thaler Group developed the initiative, which soft-launched with TV and radio spots on October 9, and fully rolled out October 12.
 

America's got .... yodelers

October 13, 2009

Yahoo announced today [Oct. 13] it has launched a global online yodel search as part of its global $100 million "It's Y!ou" brand campaign that debuted last month. Yahoo EVP and CMO Elisa Steele said, in a statement, "It's essentially a unique form of user generated content that honors the millions of people who visit Yahoo every day."