May 02, 2013
Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.
April 01, 2013
Iconic ice cream purveyor Ben & Jerry's gave its fans sweet, personal rewards with its global "Capture Euphoria" campaign.
April 01, 2013
Wellington brand Hunter Boots and agency We Are Social had a way to keep people's spirits up in gloomy weather: a social campaign called "Together Through Any Weather."
March 11, 2013
Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium.
November 01, 2012
Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring.
October 01, 2012
Protect-A-Bed's clunky execution of its "Dream Dorm" pin-to-win contest is a snoozefest.
August 07, 2012
Excuse me, I believe you have my stapler... Swingline and furniture distributor OFM launch the "Hands Off My Stapler" contest.
August 01, 2012
Powerboat retailer Russo Marine launched a multichannel promotion to rev up traffic to its physical showroom.
May 01, 2012
Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.
May 01, 2012
The Okamoto Freedom Project's e-commerce destination offers a range of products that, according to the site, will help visitors be "naughty."
March 01, 2012
Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.
February 01, 2012
General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.
February 01, 2012
New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests last November modeled on the well-known Pepsi Challenge in an attempt to prove that Stolen Rum is the rum of choice for consumers.
February 01, 2012
To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option, Carnival Australia's P&O Cruises tapped creative agency BMF to help find Australia's ultimate landlubbers.
January 01, 2012
At Fitness Magazine, insight is the driver that propels and informs every new initiative.
January 01, 2012
Tim Anderson, SVP of retail and foodservice, Challenge Dairy, on the company's use of engaging, interactive marketing.
Scripps Networks kicked off a new digital marketing campaign to promote its HGTV Dream Home sweepstakes, in which consumers can enter to win a custom built dream home near Park City, Utah.
November 23, 2011
Consumer packaged goods marketer Specialty Foods Group Inc. (SFG) launched its first mobile campaign on Nov. 23 to promote the Kentucky Legend Ham product line, said Laura Luth, marketing manager at SFG. The contest targets a younger demographic who may not be familiar with Kentucky Legend Ham, she said.
November 01, 2011
Australia's Design Royale and MTV Travel Co. launched a campaign promising to give young adults "unheard of" access to "the coolest hotels, cheapest flights and the best insider information on the top festivals, clubs, shops and hotspots" in four major international cities.
September 01, 2011
In honor of the San Francisco Giants' 2010 World Series championship, Comcast SportsNet (CSN) is offering a series of prizes to the expectant couple that has a child closest to the precise, nine-month anniversary of the final game's clinching pitch.
August 11, 2011
LG Electronics USA has launched a Facebook contest to promote the release of its "super capacity, French-door refrigerator." Digital agency Publicis Modem developed the initiative.
Valassis Communications subsidiary RedPlum launched a Facebook contest June 7 that it will use to collect contact email addresses and phone numbers for remarketing purposes. The effort targets women ages 18 to 55.
May 01, 2011
Clothing brand Hugo Boss and UK-based racecar team McLaren are celebrating 30 years of partnership with the "Dress Me for the Finale" online competition. The effort allows Formula 1 fans the chance to design driving suits for McLaren drivers.
Discover Financial Services is rolling out a series of Facebook contests to drive consumer engagement and give fans of the brand and cardholders the opportunity to win prizes. The company will launch the "Feel the Earn" contest on April 1, encouraging cardmembers to share how they have maximized their Cashback Bonus rewards.
Clothing company Carhartt launched an integrated campaign October 18 to promote its 100-year-old brand. The effort includes e-mail marketing, data collection and a contest.
Los Angeles-based Spanish-language television network LATV is conducting a contest, 'Encuentra el Tesorito,' with a mobile component to increase its viewership. The network is running the initiative on its radio station, KJLA-57, through September 17. The effort was created in-house.
Feminine care brand Kotex is running an online contest, 'Project Makeunder,' to engage consumers. The Kimberly-Clark-owned brand partnered with media agency Mindshare on the effort.
Calgon launched an online video contest August 16 asking customers to share the moments when they wanted to shout, 'Calgon, take me away!' The contest aims to revitalize the bath and beauty product line's famous tagline, popularized in TV commercials during the 1960s, '70s and '80s.
Domino's Pizza launched an e-mail marketing push August 5 to promote its 'Show Your Pizza' contest.
Online food destination site Delish.com launched its first social game on Facebook August 4. The site, jointly operated by Hearst Magazines Digital Media and MSN, partnered with VoxPop, a social gaming firm, on the initiative.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
