contest

Marketing&Tech Partnership Summit: Want To Go For Free?

Marketing&Tech Partnership Summit: Want To Go For Free?

Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.

Ben & Jerry's Serves Up Instagram Awesomeness

Ben & Jerry's Serves Up Instagram Awesomeness

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Iconic ice cream purveyor Ben & Jerry's gave its fans sweet, personal rewards with its global "Capture Euphoria" campaign.

Hunter Boots Campaign Takes the Gloom Out of a Rainy Day

Hunter Boots Campaign Takes the Gloom Out of a Rainy Day

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Wellington brand Hunter Boots and agency We Are Social had a way to keep people's spirits up in gloomy weather: a social campaign called "Together Through Any Weather."

Catalogs Are Part of a Balanced Marketing Diet

Catalogs Are Part of a Balanced Marketing Diet

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Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium.

Vera Bradley invites fans to win a spiffy dorm makeover

Vera Bradley invites fans to win a spiffy dorm makeover

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Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring.

Protect-A-Bed's "Dream Dorm" Pinterest contest is a snoozer

Protect-A-Bed's "Dream Dorm" Pinterest contest is a snoozer

Protect-A-Bed's clunky execution of its "Dream Dorm" pin-to-win contest is a snoozefest.

I'll give you my stapler when you take it from my cold, dead hands

I'll give you my stapler when you take it from my cold, dead hands

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Excuse me, I believe you have my stapler... Swingline and furniture distributor OFM launch the "Hands Off My Stapler" contest.

Russo Marine customers vie to save a boatload

Russo Marine customers vie to save a boatload

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Powerboat retailer Russo Marine launched a multichannel promotion to rev up traffic to its physical showroom.

Peugeot Panama's picture puzzles confound its Pinterest followers

Peugeot Panama's picture puzzles confound its Pinterest followers

Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.

Condom brand's naughty site

Condom brand's naughty site

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The Okamoto Freedom Project's e-commerce destination offers a range of products that, according to the site, will help visitors be "naughty."

Martha Stewart Living uses app to create successful Facebook sweepstakes

Martha Stewart Living uses app to create successful Facebook sweepstakes

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Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.

GE Instagram contest targets shutterbugs

GE Instagram contest targets shutterbugs

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General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.

Stolen Rum lives up to its name with taste test campaign

Stolen Rum lives up to its name with taste test campaign

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New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests last November modeled on the well-known Pepsi Challenge in an attempt to prove that Stolen Rum is the rum of choice for consumers.

P&O Cruises aids landlubbers with reservations

P&O Cruises aids landlubbers with reservations

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To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option, Carnival Australia's P&O Cruises tapped creative agency BMF to help find Australia's ultimate landlubbers.

Engaging cover contest works out well for Fitness Magazine

Engaging cover contest works out well for Fitness Magazine

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At Fitness Magazine, insight is the driver that propels and informs every new initiative.

Q&A: Tim Anderson, SVP of retail and foodservice, Challenge Dairy

Q&A: Tim Anderson, SVP of retail and foodservice, Challenge Dairy

Tim Anderson, SVP of retail and foodservice, Challenge Dairy, on the company's use of engaging, interactive marketing.

HGTV kicks off 'dream home' digital marketing push

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Scripps Networks kicked off a new digital marketing campaign to promote its HGTV Dream Home sweepstakes, in which consumers can enter to win a custom built dream home near Park City, Utah.

Specialty Foods Group to launch first-ever mobile campaign

Specialty Foods Group to launch first-ever mobile campaign

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Consumer packaged goods marketer Specialty Foods Group Inc. (SFG) launched its first mobile campaign on Nov. 23 to promote the Kentucky Legend Ham product line, said Laura Luth, marketing manager at SFG. The contest targets a younger demographic who may not be familiar with Kentucky Legend Ham, she said.

'Generation Y' audience gains 
insider travel tips from MTV

'Generation Y' audience gains 
insider travel tips from MTV

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Australia's Design Royale and MTV Travel Co. launched a campaign promising to give young adults "unheard of" access to "the coolest hotels, cheapest flights and the best insider information on the top festivals, clubs, shops and hotspots" in four major international cities.

Baby contest honors Giants

Baby contest honors Giants

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In honor of the San Francisco Giants' 2010 World Series championship, Comcast SportsNet (CSN) is offering a series of prizes to the expectant couple that has a child closest to the precise, nine-month anniversary of the final game's clinching pitch.

LG launches social media contest to promote refrigerator

LG launches social media contest to promote refrigerator

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LG Electronics USA has launched a Facebook contest to promote the release of its "super capacity, French-door refrigerator." Digital agency Publicis Modem developed the initiative.

Coupon company RedPlum uses Facebook contest to build database

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Valassis Communications subsidiary RedPlum launched a Facebook contest June 7 that it will use to collect contact email addresses and phone numbers for remarketing purposes. The effort targets women ages 18 to 55.

Hugo Boss creates 'dress up' racecar suit design contest

Hugo Boss creates 'dress up' racecar suit design contest

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Clothing brand Hugo Boss and UK-based racecar team McLaren are celebrating 30 years of partnership with the "Dress Me for the Finale" online competition. The effort allows Formula 1 fans the chance to design driving suits for McLaren drivers.

Discover launches Facebook campaigns to drive engagement, retention

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Discover Financial Services is rolling out a series of Facebook contests to drive consumer engagement and give fans of the brand and cardholders the opportunity to win prizes. The company will launch the "Feel the Earn" contest on April 1, encouraging cardmembers to share how they have maximized their Cashback Bonus rewards.

Carhartt launches integrated campaign

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Clothing company Carhartt launched an integrated campaign October 18 to promote its 100-year-old brand. The effort includes e-mail marketing, data collection and a contest.

LATV runs mobile contest to increase viewership

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Los Angeles-based Spanish-language television network LATV is conducting a contest, 'Encuentra el Tesorito,' with a mobile component to increase its viewership. The network is running the initiative on its radio station, KJLA-57, through September 17. The effort was created in-house.

Kotex 'Project Makeunder' contest engages consumers

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Feminine care brand Kotex is running an online contest, 'Project Makeunder,' to engage consumers. The Kimberly-Clark-owned brand partnered with media agency Mindshare on the effort.

Calgon opens 'Take Me Away' video contest

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Calgon launched an online video contest August 16 asking customers to share the moments when they wanted to shout, 'Calgon, take me away!' The contest aims to revitalize the bath and beauty product line's famous tagline, popularized in TV commercials during the 1960s, '70s and '80s.

Domino's delivers e-mail campaign to support photo contest

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Domino's Pizza launched an e-mail marketing push August 5 to promote its 'Show Your Pizza' contest.

Delish.com launches Facebook social game

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Online food destination site Delish.com launched its first social game on Facebook August 4. The site, jointly operated by Hearst Magazines Digital Media and MSN, partnered with VoxPop, a social gaming firm, on the initiative.

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