Content

Content and Customer Experience Give Bevel a Sharp Edge

Content and Customer Experience Give Bevel a Sharp Edge

The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.

Don't Bore Your Customers With Content

Don't Bore Your Customers With Content

Whether your product is sexy or practical, your content can be engaging and profitable. Here's how.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

By

The online grocer nourishes customer trust through education and engagement.

WWE Studios Smacks Down Traditional Mobile App Games

WWE Studios Smacks Down Traditional Mobile App Games

By

A mobile Web game is the production company's new superstar in terms of engagement and conversion.

Engagement: The True Currency

Engagement: The True Currency

By

Skillful marketers say that engagement, not just profit, is the real measure of success.

Becoming "Resource Full"

Becoming "Resource Full"

Stand out from the competition by being a go-to content source for buyers.

Marketers Get Creative on Instagram

Marketers Get Creative on Instagram

By

Here's a look at some of the most engaging, innovative ways that brands are using Instagram.

5 Types of Content That Work for Marketers

5 Types of Content That Work for Marketers

By

Humor, values, and uniqueness are just a few of the content strategies that can propel a brand.

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

In this Demandbase webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources.

The Rationale Behind Personal Branding

The Rationale Behind Personal Branding

By day, Mayur Gupta is global head, marketing technology, at Kimberly-Clark. In his off-hours, he blogs.

Global Marketing: The Devil's in the Details

Global Marketing: The Devil's in the Details

Tips to help ensure the success of your global multichannel marketing initiatives.

Carrie Hammer Swaps Runway Models for Role Models

Carrie Hammer Swaps Runway Models for Role Models

By

CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week

Putting Content in Context

Putting Content in Context

Here's what's next in content marketing.

Hot Marketing Trends For 2014

Hot Marketing Trends For 2014

By

30 marketing pundits predict what will catch fire in marketing this year.

10 Most Common Webinar Mistakes...and How to Avoid Them

10 Most Common Webinar Mistakes...and How to Avoid Them

Join Direct Marketing News and ON24 for "10 Most Common Webinar Mistakes...and How to Avoid Them," and learn tips and best practices that can increase the value of your webinars for you and your audience.

Perfection's Place in the Creative Process

Perfection's Place in the Creative Process

With a set of standards and processes in place, you can spend more time on what you are here to do: ideate, iterate, and create.

Seven Steps to Produce and Measure Content That Works

Seven Steps to Produce and Measure Content That Works

What good is content if it fails to contribute to marketing ROI? Not good at all.

Content Cookie Monsters

Content Cookie Monsters

By

Consumers want content and they want it all the time—but it'd better be relevant.

Content Remains King for Branding in the Social Media Jungle

Content Remains King for Branding in the Social Media Jungle

Want to reach customers in a rich, highly meaningful manner? Try the The 4E approach—entertain, educate, enrich, and engage.

The Case for Community-Driven Content

The Case for Community-Driven Content

Marketers who use content marketing don't need to create all the content themselves. Customers will gladly help.

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

By

Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

The Search Component in Content

The Search Component in Content

By

What good is great content if nobody views it?

App of the Month: Pocket

App of the Month: Pocket

Marketers are often on the run, reading articles and blogs whenever and wherever they can. Enter Pocket.

Content Marketing Success Measures

Content Marketing Success Measures

By

What should you measure when putting your content to the test? Answer: It depends.

Content Down the Funnel

Content Down the Funnel

By

What to consider when developing content to push pipeline.

For Teens, It's All About the Content

For Teens, It's All About the Content

By

According to a new study, teenagers are more loyal to their favorite content than the mediums they view it in.

3 Ways to Get Your Organization to Own Content Development

3 Ways to Get Your Organization to Own Content Development

Once the content beast is awakened by your PR, lead gen, and social media activities, it's an insatiable beast.

Lumens' Email Frequency and Content Steal the Limelight

Lumens' Email Frequency and Content Steal the Limelight

By

Segmentation is this online retailer's guiding light

Marketing Is Hard :(

Marketing Is Hard :(

By

But let's turn that frown upside down. Yes, marketing is hard, but there's also more opportunity for customer engagement now than ever, right?

Raley's Grocery Chain Adds Social to the Loyalty Recipe

Raley's Grocery Chain Adds Social to the Loyalty Recipe

By

Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...