But let's turn that frown upside down. Yes, marketing is hard, but there's also more opportunity for customer engagement now than ever, right?
Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach.
Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line.
It's all about visual content. We all know that—but why don't we put it into practice?
In the marketing world, everyone wants to talk metrics ("actionable data" is to the marketing world what "organic" is to grocery stores). Ultimately, it's content that's going to drive results, either positively or negatively.
When it comes to social marketing, "likes" are little more than empty calories.
When it comes to planning their approach to data-focused demand generation, many B2B marketers are at a loss as to how to proceed.
Social media's ever-increasing popularity as a business tool is no surprise—but businesses have yet to use social to its full potential.
Producing quality online video content is quickly becoming a top priority for marketers.
Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium.
Across the digital world marketers are learning the same lesson: Advertising, and more significantly the marketing funnel as we've known it, is becoming an ineffective tool for influencing how consumers move to purchase.
When the year-end wrap-ups come in, 2012 is sure to be labeled the year of the story.
To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
Twitter's acquisition of micro-blogging site Posterous is being touted by industry analysts as a move toward enhancing the ability to share rich content, such as videos and photographs, and a move away from a platform based solely on hum-drum 140-word status updates.
AOL launches Pictela Enterprise ad publishing platform
Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
Our expert columnists this month offer practical advice regarding the most effective ways to use social media to foster greater loyalty among customers, including strategies around providing meaningful content for maximum engagement; how to use data collected to improve targeting in a way that is integrated with other marketing efforts; and how to measure and track social marketing efforts.
To absolve advertisers of underperforming click-through rates, Reuters writer Felix Salmon writes that online ads should function as bite-sized content aggregators.
For those wanting to know how to make a turkey burger or a high colonic at a luxury spa sound like Shakespeare — or at least like something out of feckless fabulist James Frey's fiction factory — see Groupon's editor-in-chief Aaron With.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.