By day, Mayur Gupta is global head, marketing technology, at Kimberly-Clark, Mayur Gupta. In his off-hours, he blogs.
Tips to help ensure the success of your global multichannel marketing initiatives.
CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week
Here's what's next in content marketing.
30 marketing pundits predict what will catch fire in marketing this year.
Join Direct Marketing News and ON24 for "10 Most Common Webinar Mistakes...and How to Avoid Them," and learn tips and best practices that can increase the value of your webinars for you and your audience.
With a set of standards and processes in place, you can spend more time on what you are here to do: ideate, iterate, and create.
What good is content if it fails to contribute to marketing ROI? Not good at all.
Consumers want content and they want it all the time—but it'd better be relevant.
Want to reach customers in a rich, highly meaningful manner? Try the The 4E approach—entertain, educate, enrich, and engage.
Marketers who use content marketing don't need to create all the content themselves. Customers will gladly help.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
What good is great content if nobody views it?
Marketers are often on the run, reading articles and blogs whenever and wherever they can. Enter Pocket.
What should you measure when putting your content to the test? Answer: It depends.
What to consider when developing content to push pipeline.
According to a new study, teenagers are more loyal to their favorite content than the mediums they view it in.
Once the content beast is awakened by your PR, lead gen, and social media activities, it's an insatiable beast.
Segmentation is this online retailer's guiding light
But let's turn that frown upside down. Yes, marketing is hard, but there's also more opportunity for customer engagement now than ever, right?
Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach.
Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line.
It's all about visual content. We all know that—but why don't we put it into practice?
In the marketing world, everyone wants to talk metrics ("actionable data" is to the marketing world what "organic" is to grocery stores). Ultimately, it's content that's going to drive results, either positively or negatively.
When it comes to social marketing, "likes" are little more than empty calories.
When it comes to planning their approach to data-focused demand generation, many B2B marketers are at a loss as to how to proceed.
Social media's ever-increasing popularity as a business tool is no surprise—but businesses have yet to use social to its full potential.
Producing quality online video content is quickly becoming a top priority for marketers.
Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium.
Across the digital world marketers are learning the same lesson: Advertising, and more significantly the marketing funnel as we've known it, is becoming an ineffective tool for influencing how consumers move to purchase.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.