Content

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

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The online grocer nourishes customer trust through education and engagement.

WWE Studios Smacks Down Traditional Mobile App Games

WWE Studios Smacks Down Traditional Mobile App Games

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A mobile Web game is the production company's new superstar in terms of engagement and conversion.

Engagement: The True Currency

Engagement: The True Currency

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Skillful marketers say that engagement, not just profit, is the real measure of success.

Becoming "Resource Full"

Becoming "Resource Full"

Stand out from the competition by being a go-to content source for buyers.

Marketers Get Creative on Instagram

Marketers Get Creative on Instagram

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Here's a look at some of the most engaging, innovative ways that brands are using Instagram.

5 Types of Content That Work for Marketers

5 Types of Content That Work for Marketers

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Humor, values, and uniqueness are just a few of the content strategies that can propel a brand.

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

In this Demandbase webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources.

The Rationale Behind Personal Branding

The Rationale Behind Personal Branding

By day, Mayur Gupta is global head, marketing technology, at Kimberly-Clark. In his off-hours, he blogs.

Global Marketing: The Devil's in the Details

Global Marketing: The Devil's in the Details

Tips to help ensure the success of your global multichannel marketing initiatives.

Carrie Hammer Swaps Runway Models for Role Models

Carrie Hammer Swaps Runway Models for Role Models

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CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week

Putting Content in Context

Putting Content in Context

Here's what's next in content marketing.

Hot Marketing Trends For 2014

Hot Marketing Trends For 2014

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30 marketing pundits predict what will catch fire in marketing this year.

10 Most Common Webinar Mistakes...and How to Avoid Them

10 Most Common Webinar Mistakes...and How to Avoid Them

Join Direct Marketing News and ON24 for "10 Most Common Webinar Mistakes...and How to Avoid Them," and learn tips and best practices that can increase the value of your webinars for you and your audience.

Perfection's Place in the Creative Process

Perfection's Place in the Creative Process

With a set of standards and processes in place, you can spend more time on what you are here to do: ideate, iterate, and create.

Seven Steps to Produce and Measure Content That Works

Seven Steps to Produce and Measure Content That Works

What good is content if it fails to contribute to marketing ROI? Not good at all.

Content Cookie Monsters

Content Cookie Monsters

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Consumers want content and they want it all the time—but it'd better be relevant.

Content Remains King for Branding in the Social Media Jungle

Content Remains King for Branding in the Social Media Jungle

Want to reach customers in a rich, highly meaningful manner? Try the The 4E approach—entertain, educate, enrich, and engage.

The Case for Community-Driven Content

The Case for Community-Driven Content

Marketers who use content marketing don't need to create all the content themselves. Customers will gladly help.

Video: Pros and Cons of RTB for B2B Marketers

Video: Pros and Cons of RTB for B2B Marketers

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Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.

The Search Component in Content

The Search Component in Content

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What good is great content if nobody views it?

App of the Month: Pocket

App of the Month: Pocket

Marketers are often on the run, reading articles and blogs whenever and wherever they can. Enter Pocket.

Content Marketing Success Measures

Content Marketing Success Measures

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What should you measure when putting your content to the test? Answer: It depends.

Content Down the Funnel

Content Down the Funnel

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What to consider when developing content to push pipeline.

For Teens, It's All About the Content

For Teens, It's All About the Content

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According to a new study, teenagers are more loyal to their favorite content than the mediums they view it in.

3 Ways to Get Your Organization to Own Content Development

3 Ways to Get Your Organization to Own Content Development

Once the content beast is awakened by your PR, lead gen, and social media activities, it's an insatiable beast.

Lumens' Email Frequency and Content Steal the Limelight

Lumens' Email Frequency and Content Steal the Limelight

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Segmentation is this online retailer's guiding light

Marketing Is Hard :(

Marketing Is Hard :(

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But let's turn that frown upside down. Yes, marketing is hard, but there's also more opportunity for customer engagement now than ever, right?

Raley's Grocery Chain Adds Social to the Loyalty Recipe

Raley's Grocery Chain Adds Social to the Loyalty Recipe

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Adding social and content to loyalty programs can up the ante by driving advocacy, engagement, and reach.

Don't be a Halloweenie—collaborate with your salespeople

Don't be a Halloweenie—collaborate with your salespeople

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Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line.

Private visual sharing: The next big wave for customer experience

Private visual sharing: The next big wave for customer experience

It's all about visual content. We all know that—but why don't we put it into practice?

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...