Content Prospecting - Support Direct Sales Reps with Lead Nurture Best Practices

Share this article:
Couldn't attend live?
CLICK HERE to register and view this webcast for free on demand.



When: Tuesday, February 26, 2013
1:00 - 2:00 p.m. EDT
  • Differentiate yourself from the rest of the sales pack by becoming your prospect's trusted expert
  • Learn how to easily source content and deliver to your prospect meaningfully
  • Repeatable content messaging techniques to move your sales cycle along without trying your prospect's patience
  • Leveraging cloud-based marketing automation tools to engage both sales and marketing as well as to deliver outcomes, and more.
Featured Speakers:

 
Janelle Johnson
Director, DemandGen Marketing, Act-On

Janelle Johnson manages everything from email marketing, webinars and content creation to lead generation and lead nurturing. Janelle is a key player in the development of all processes for lead and pipeline cultivation and maturation, overseeing reporting and metrics for executive stakeholders, while maintaining a keen focus on increasing conversion rates. Prior to joining Act-On, she was at Cisco Systems as a Field Marketing Manager. Throughout her career, Janelle has specialized in driving tight alignment between sales and marketing. 




 
Bret Smith
Founder and Managing Principal, High-Impact-Prospecting

With over 25 years of experience in Global Sales, Marketing, Alliances & BizDev, Bret is a master of audience recruitment and solution selling. Bret is talented in translating abstract features and benefits into meaningful value propositions and then delivering them to laser-targeted audiences, creating high-impact outcomes for clients like Salesforce.com, SAP, Adobe, TomTom, Intel, Pitney Bowes, CenturyLink, Aberdeen Group, Harvard Business Review, MasterCard Business, Epicor and many others. Bret is a prolific blogger around a variety of subjects and has contributed dozens of articles to B2B Marketing, SMX, MBO, DemandCon, BrightTALK and others and authored compelling content for Harvard Business Review, UBM, Online Marketing Summit, Integrated Marketing Summit and Netline.


Share this article:

Follow us on Twitter @dmnews

Jobs

Latest Jobs:

More in Webcasts

Webinars: More Than Just Lead Generation

Webinars: More Than Just Lead Generation

Many companies use webinars to generate leads. But is that the only way to leverage their power? How do those webinars fit in with your other marketing efforts--and how do ...

The Lean Content Roadmap: How B2B Marketers Can Do More With Less

The Lean Content Roadmap: How B2B Marketers Can ...

In this Demandbase webinar, you'll learn how to create your own Lean Content Roadmap: one that ensures your content is moving buyers through the pipeline without wasting resources.

Dispelling the Illusion of Productivity: 5 Unproductive Phrases Creatives Say and How to Avoid Them

Dispelling the Illusion of Productivity: 5 Unproductive Phrases ...

You hear a long list of clichés in the business world, especially in the marketing and creative industries. The good news is you can do something about them.