In this session, we'll discuss the power of "insourcing" or using multiple employees within your organization to produce content and build the company brand.
Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.
Month 12: Be wherever customers are when they begin their buying journey.
Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your customers.
Considering how many ways online communities can positively impact marketing, it was hard to call out just one. So, here are six.
Act-On's Marketing Programs Manager Leo Merle will covers six best practices that will help you develop and deploy effective content marketing strategies across all channels and buying cycles.
Global shopping center Westfield personalizes consumers shopping experiences without knowing their identity.
Content marketing for the classroom set. Net Texts aims to replace textbooks.
As if Big Data wasn't enough as overused "Big" buzz-phrase, marketers are now bandying about the term Big Content.
Content is truly king to the King of Beers. It drives sales and increases distribution, Lucas Herscovici tells eBev conference attendees.
As shoppers walk the last three feet to the shelf, they want answers. Marketers' content had better be ready with them, says the marketer behind Absolut.
By 2017, it will take an individual more than five million years to watch the amount of video that's going to be generated each month.
Sees it as a complement to Eloqua Marketing Cloud; 'Content marketing arrives!' says a Compendium competitor.
Marketers who use content marketing don't need to create all the content themselves. Customers will gladly help.
Is it an online magazine or a food seller? Abe's Market is up-front about being the latter, but that doesn't stop it from acting like the former.
A cheat sheet for the guest blogger beginner. A lack of high-quality guest bloggers means you have a golden opportunity to form valuable personal relationships in the field.
What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.
What's the most overrated or underrated trend you're seeing right now? Direct Marketing News catches up with a few of the 2013 40 Under 40 winners.
There's a content revolution underway that's got brands the world over scurrying to incorporate live broadcast video into their campaign strategies and marketing initiatives. Live media can now be targeted, embedded and viewed on all digital devices — and for organizations looking to drive everything from product sales to social media impressions and overall awareness, streaming video is a high performance route to gaining consumer attention.
Six ways marketers can motivate customers to share their brand's content.
A Q&A with Facebook's Jonathon Colman, former principal experience architect at REI, reveals the adventurous side of his marketing career.
Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.
The Dessy Group posts user-generated images to its ecommerce and social channels to drive engagement post-sale.
The two main tenets of content marketing: Talk about things people care about and don't just talk about yourself.
Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.
FTC announces workshop to look into certain content marketing practices.
What good is great content if nobody views it?
Content is the most important aspect of content marketing, yet all too often is lacking in quality.
From planning to delivery, content marketing should be strategic, not "seat of the pants"
Smartphones force marketers to design smarter content.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.