Content Marketing

Content That Fits Your Marketing Strategy to a Tea [Infographic]

Content That Fits Your Marketing Strategy to a Tea [Infographic]

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Marketers are heating up engagement by steeping customers in an abundance of valuable content.

Build a Content Strategy to Support Multichannel Marketing

Build a Content Strategy to Support Multichannel Marketing

Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.

PetRelocation Uses Content Marketing to Drive Sales

PetRelocation Uses Content Marketing to Drive Sales

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Marketers at the pet travel service are barking up the right tree with a revamped content plan.

How to Bring Your Webinars Back From the Dead

How to Bring Your Webinars Back From the Dead

So your awesome webinar just ended -- now what? For most companies, once a webinar is over, it's dead and gone, never to be seen again.

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

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The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.

How to Tell Stories That Drive Action

How to Tell Stories That Drive Action

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Here are some hard-hitting steps marketers can take to create inspiring stories that move consumers.

2015 Essential Guide to Content Marketing

2015 Essential Guide to Content Marketing

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The 2015 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.

Content Marketing Strategies to Keep—and to Abandon

Content Marketing Strategies to Keep—and to Abandon

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Content marketing is an age-old practice. Some methods are worth keeping; others, not so much.

Found in Translation: 7 Global Content Marketing Do's and Don'ts

Found in Translation: 7 Global Content Marketing Do's and Don'ts

Too few marketers consider how their content will translate, literally and figuratively, in other languages and locations.

Content Marketing That Sells

Content Marketing That Sells

4 ways to ensure that salespeople use the content that marketers create for them.

Content Marketing 101

Content Marketing 101

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A primer to ensure that your core content marketing elements are in place.

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

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Video game brands are excelling in customer engagement, content marketing, and even physical retail. Here's how.

Transform Your Webinars into Immersive Content Marketing

Transform Your Webinars into Immersive Content Marketing

Join Roger Courville, CSP, for a different webinar experience to learn how to transform your webinars into immersive content marketing.

Connect With Your Audience Through Content Marketing

Connect With Your Audience Through Content Marketing

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Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.

The New Way to Webinar

The New Way to Webinar

In content marketing, everything has changed. To be truly effective today, content isn't just presented to an audience--it's "experienced" through direct engagement.

Marketers Agree That Data's Role Is Blooming [Infographic]

Marketers Agree That Data's Role Is Blooming [Infographic]

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Data's influence on content and decision making continues to grow in 2015.

Content Marketing Goes Global

Content Marketing Goes Global

Why simply using automated translation technology doesn't cut it.

The Art of Content Marketing [Infographic]

The Art of Content Marketing [Infographic]

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A lack of speed and collaboration can inhibit the craft.

Case Study: Video Marketing Playbook

Case Study: Video Marketing Playbook

Learn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.

Content Companies Merge and Get Funding to Expand

Content Companies Merge and Get Funding to Expand

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Addvocate-Trapit is born with $10 million in Series B funding in hand. Trapit founder Gary Griffiths will head the new company.

Marketing Lessons to Carry into 2015

Marketing Lessons to Carry into 2015

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ICYMI, here are some of my favorite marketing teachings from 2014.

Exploring the 4 C's of Content Marketing

Exploring the 4 C's of Content Marketing

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There are dozens of factors that can determine the effectiveness of content marketing. Here are four strategy must-haves.

IFC Channels Social Programming to Promote a New Show

IFC Channels Social Programming to Promote a New Show

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The results from the comedic channel's campaign are anything but laughable.

The Evolution from Digital...to Print?

The Evolution from Digital...to Print?

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Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.

Content Opens the Door to Opportunity

Content Opens the Door to Opportunity

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Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.

Keys to Effective Webinar Delivery

Keys to Effective Webinar Delivery

Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.

2014 Caples Awards - Best in Show: Penny The Pirate

2014 Caples Awards - Best in Show: Penny The Pirate

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OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.

Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust

Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust

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The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.

Why Xerox's Content Marketing Is Worth Copying

Why Xerox's Content Marketing Is Worth Copying

4 elements that the business service provider focuses on to grow its digital magazine

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling author

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.

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