Content Marketing

Case Study: Video Marketing Playbook

Case Study: Video Marketing Playbook

Learn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.

Exploring the 4 C's of Content Marketing

Exploring the 4 C's of Content Marketing

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There are dozens of factors that can determine the effectiveness of content marketing. Here are four strategy must-haves.

IFC Channels Social Programming to Promote a New Show

IFC Channels Social Programming to Promote a New Show

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The results from the comedic channel's campaign are anything but laughable.

The Evolution from Digital...to Print?

The Evolution from Digital...to Print?

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Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.

Content Opens the Door to Opportunity

Content Opens the Door to Opportunity

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PacificUnion Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.

Keys to Effective Webinar Delivery

Keys to Effective Webinar Delivery

Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.

2014 Caples Awards - Best in Show: Penny The Pirate

2014 Caples Awards - Best in Show: Penny The Pirate

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OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.

Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust

Whole Foods Market Relies on Storytelling to Feed Its Customers' Trust

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The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.

Why Xerox's Content Marketing Is Worth Copying

Why Xerox's Content Marketing Is Worth Copying

4 elements that the business service provider focuses on to grow its digital magazine

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling author

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.

Is Your Content Strategy Aligned With the Stars?

Is Your Content Strategy Aligned With the Stars?

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With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.

Are Marketers Bugging IT Buyers? [Infographic]

Are Marketers Bugging IT Buyers? [Infographic]

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Some marketers are drawing IT purchasers into their web under the guise of customer centricity.

Five Ws (and an H) for Content Marketing Success

Five Ws (and an H) for Content Marketing Success

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It's important for marketers to take time to step back and ensure that the basics are in order. Here are six foundations for content marketing.

"Internet Facts": The Supreme Court and Content Marketing

"Internet Facts": The Supreme Court and Content Marketing

Can you back up your content sources?

Engagement: The True Currency

Engagement: The True Currency

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Skillful marketers say that engagement, not just profit, is the real measure of success.

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

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The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

Best Practices for Content Marketing Webinars

Best Practices for Content Marketing Webinars

Do you have a content marketing strategy for your business? Are public webinars a part of that strategy? Join this online session to learn best practices from Ken Molay, president of Webinar Success and industry expert, for promoting and delivering webinars in a content marketing framework.

Inbound Floats a Crystal Ball for Content

Inbound Floats a Crystal Ball for Content

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Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.

Nerdist Ditches YouTube to Promote Weird Al Video

Nerdist Ditches YouTube to Promote Weird Al Video

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Was the multi-platform content creator's decision a "Tacky" one?

Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Lessons from The Simpsons' character that will make marketers go, "Doh!"

Content Marketer or Media Mogul?

Content Marketer or Media Mogul?

Three approaches to taking content marketing to the next level.

Four Trends You Need to Think About Differently

Four Trends You Need to Think About Differently

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Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.

Blogs (from Brands) That Rock

Blogs (from Brands) That Rock

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Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

How to Drive Engagement in a World of Content Overload

How to Drive Engagement in a World of Content Overload

Join Courtney Pierce, Sr. Director of Marketing from Brightcove for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device.

Inbound Marketing Is a Work in Progress

Inbound Marketing Is a Work in Progress

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Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

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The online wine retailer's strategy incorporates different flavors and depths.

How to Select the Best Translation Resources for Your Business

How to Select the Best Translation Resources for Your Business

Join Nataly Kelly, VP of Marketing, at Smartling to learn how to select the best translation resources for your business.

LeBron, Kevin, and Content Marketing Risks

LeBron, Kevin, and Content Marketing Risks

Content marketing is evolving into media-like publishing for some brands. Are marketers on the ball?

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

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More than half of consumers are likely to watch video, so where's the influx of branded video?

5 Types of Content That Work for Marketers

5 Types of Content That Work for Marketers

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Humor, values, and uniqueness are just a few of the content strategies that can propel a brand.

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