Content brings dialogue, emotion, and relevance to the brand-customer relationship.
Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.
See what our tweeps have been getting up to this month. Follow us @dmnews.
When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.
Learn how to double online conversion rates and ROI with a combination of content marketing and video.
Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.
When it comes to finding the right content, it's on like Donkey Kong.
A countdown of the top ways NASA 360 uses social content to make its follower engagement skyrocket.
Marketers, June 4 is National Hug Your Cat Day. Make sure to thank the cat population for their vast contribution to the marketing landscape with a cuddle and a rub.
Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.
What is this magic bullet we call "viral marketing?"
Panelists discussed the media consumption habits of millennials during Internet Week, touching on advertisers' and content marketers' options considering.
Consumers fret that they consume too much and harm Mother Earth. They also are loath to stop consuming and hurt the economy. Is this writer the only one to spot a marketing angle here?
A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.
Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.
Turns out, there's a science to content marketing. Here's the proof.
Digital agency DigitasLBi has entered into a partnership with SimpleReach to create a standard success metric for branded content.
The two plan to provide marketers with tools designed for greater multichannel integration of social campaigns.
Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.
Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.
You don't have to be a content marketing mill to see content marketing results.
Audiences are more mobile and social than ever—which is why it's imperative for brands to present their advertising message in context of the user's experience.
Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.
The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.
With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.
Ion interactive attempts to make the latest thing in digital marketing accessible to non-techies.
Why your content isn't working...and how to make it better
Less than 10% of B2B businesses find their lead generation effective, according to a recent study.
Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.
Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.