Content Marketing

Best Practices for Content Marketing Webinars

Best Practices for Content Marketing Webinars

Do you have a content marketing strategy for your business? Are public webinars a part of that strategy? Join this online session to learn best practices from Ken Molay, president of Webinar Success and industry expert, for promoting and delivering webinars in a content marketing framework.

Four Trends You Need to Think About Differently

Four Trends You Need to Think About Differently

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Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.

Blogs (from Brands) That Rock

Blogs (from Brands) That Rock

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Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

How to Drive Engagement in a World of Content Overload

How to Drive Engagement in a World of Content Overload

Join Courtney Pierce, Sr. Director of Marketing from Brightcove for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device.

Inbound Marketing Is a Work in Progress

Inbound Marketing Is a Work in Progress

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Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

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The online wine retailer's strategy incorporates different flavors and depths.

How to Select the Best Translation Resources for Your Business

How to Select the Best Translation Resources for Your Business

Join Nataly Kelly, VP of Marketing, at Smartling to learn how to select the best translation resources for your business.

LeBron, Kevin, and Content Marketing Risks

LeBron, Kevin, and Content Marketing Risks

Content marketing is evolving into media-like publishing for some brands. Are marketers on the ball?

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

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More than half of consumers are likely to watch video, so where's the influx of branded video?

5 Types of Content That Work for Marketers

5 Types of Content That Work for Marketers

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Humor, values, and uniqueness are just a few of the content strategies that can propel a brand.

The 3 Gifts of Content Marketing

The 3 Gifts of Content Marketing

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Content brings dialogue, emotion, and relevance to the brand-customer relationship.

Fast Facts: July 2014

Fast Facts: July 2014

Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.

Marketing Chatter: July 2014

Marketing Chatter: July 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

45% of Millennials Aren't Compelled by Content

45% of Millennials Aren't Compelled by Content

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When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.

Redefining Video Marketing

Redefining Video Marketing

Learn how to double online conversion rates and ROI with a combination of content marketing and video.

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

Don't Be a Content Marketing N00b [Infographic]

Don't Be a Content Marketing N00b [Infographic]

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When it comes to finding the right content, it's on like Donkey Kong.

10 Out-of-this-World Social Content Tips from NASA 360

10 Out-of-this-World Social Content Tips from NASA 360

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A countdown of the top ways NASA 360 uses social content to make its follower engagement skyrocket.

For Marketers, Every Day Should Be Hug Your Cat Day

For Marketers, Every Day Should Be Hug Your Cat Day

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Marketers, June 4 is National Hug Your Cat Day. Make sure to thank the cat population for their vast contribution to the marketing landscape with a cuddle and a rub.

Does Content Marketing Measure Up?

Does Content Marketing Measure Up?

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Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.

Word to the Wise: Viral Marketing

Word to the Wise: Viral Marketing

What is this magic bullet we call "viral marketing?"

How Millennial Media Habits Affect Marketers

How Millennial Media Habits Affect Marketers

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Panelists discussed the media consumption habits of millennials during Internet Week, touching on advertisers' and content marketers' options considering.

Some Trashy Ideas for Your Content Marketing

Some Trashy Ideas for Your Content Marketing

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Consumers fret that they consume too much and harm Mother Earth. They also are loath to stop consuming and hurt the economy. Is this writer the only one to spot a marketing angle here?

CoreMedia Launches Next Gen Experiential E-com Tool

CoreMedia Launches Next Gen Experiential E-com Tool

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A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.

The Periodic Table of Content Marketing

The Periodic Table of Content Marketing

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Turns out, there's a science to content marketing. Here's the proof.

Content: New Tool Aims to Put a Number on It

Content: New Tool Aims to Put a Number on It

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Digital agency DigitasLBi has entered into a partnership with SimpleReach to create a standard success metric for branded content.

Sprinklr Partners with Thismoment

Sprinklr Partners with Thismoment

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The two plan to provide marketers with tools designed for greater multichannel integration of social campaigns.

CRM Makes the Sale

CRM Makes the Sale

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Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.

Infographic: Content Marketing Matters

Infographic: Content Marketing Matters

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Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.

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