May 23, 2013
Prudential Financial marketers climb down from the rock to make people understand why they don't plan for retirement instead of why they should.
May 13, 2013
Three takeaways from the U.S. Golf Association's expanding digital presence
May 03, 2013
Marketers need to listed first and then provide the information customers actually want.
May 02, 2013
Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.
May 01, 2013
The brand generates serious buzz with a highly targeted campaign.
May 01, 2013
Here are three must-have data sets that every marketer should include in his or her email strategy.
May 01, 2013
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
May 01, 2013
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
April 30, 2013
Growth hacking is far more than just a term; it's the future of inbound marketing.
April 29, 2013
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.
April 25, 2013
It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series.
April 23, 2013
HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.
April 22, 2013
Not for the faint of heart, the centerpiece of RPA's most recent campaign for the Newport Beach Film Festival demonstrates the power of the moving image.
April 17, 2013
Marketer need to spend time on buyer personas, lead scoring, content, and tech tools to get to the top of the marketing rock star list.
April 09, 2013
Enterprise crowdsourcing unlocks value of online content for marketers.
April 02, 2013
Producing and promoting content that meets specific customer needs will to help improve the performance of marketers' content marketing efforts.
April 01, 2013
How can an upstart headphone manufacturer penetrate a crowded marketplace?
April 01, 2013
Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.
March 26, 2013
In this age, content marketing extends beyond the simplicity of creating, publishing, and publicizing content. Your content has to be dynamic.
March 15, 2013
5 ways companies can be more dynamic with their content marketing.
March 12, 2013
The roaming gnome can't do it all! Travelocity enhances its site content to personalize the customer experience
March 11, 2013
AARP's print publication Bulletin has seen direct response advertising rates grow despite the downturn.
March 08, 2013
Three ways to avoid royal screw-ups when creating and sharing content.
March 01, 2013
The challenges and opportunities of online content syndication.
March 01, 2013
A poorly named content marketing tactic similar to a print advertorial that lives "natively" within a publisher's online editorial content.
February 22, 2013
Getting insight in to customers' interests via their online actions help open doors and start conversations
February 20, 2013
Tumblr's David Karp discusses the birth of the platform and how it's striving to monetize its assets.
February 07, 2013
Three areas marketers should consider when determining whether to purchase or create the content needed for their content marketing efforts.
February 01, 2013
Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't.
January 01, 2013
Hosting content online can often leave brands with a dilemma: go for social or go for website traffic?
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
