Content Marketing

Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

By

Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Unhidden YouTube Talent

Unhidden YouTube Talent

By

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

Data Byte: Big Gains in Shareability and Responsive Content

Data Byte: Big Gains in Shareability and Responsive Content

By

With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.

News Byte: Marketing Apps for Marketing Dummies

News Byte: Marketing Apps for Marketing Dummies

By

Ion interactive attempts to make the latest thing in digital marketing accessible to non-techies.

eTail Blog Insights: 6 Ways Content Marketing Goes Wrong

eTail Blog Insights: 6 Ways Content Marketing Goes Wrong

Why your content isn't working...and how to make it better

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

By

Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

5 Factors for Maximizing the Impact of Video

5 Factors for Maximizing the Impact of Video

By

Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.

The Payoff of Website Personalization

The Payoff of Website Personalization

By

Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

The Six Kinds of B2B Content Consumers

The Six Kinds of B2B Content Consumers

By

Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters.

Don't Waffle Around With Your Content Marketing

Don't Waffle Around With Your Content Marketing

By

It's International Waffle Day. Content marketing never tasted so good.

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

You need to protect your business from the vicissitudes of the changing search landscape. Here's how.

Why Content Marketing Fails

Why Content Marketing Fails

While content is an essential part of any comprehensive marketing strategy, it's not a magic bullet—nor will it solve all of your marketing woes.

Make Video the Star of Your Marketing Strategy

Make Video the Star of Your Marketing Strategy

By

Reap all of video's benefits without all of the Hollywood drama.

Speedo's Stroke of Content Genius

Speedo's Stroke of Content Genius

By

It wasn't Speedo's goal to go viral with its "Art of the Cap" campaign—but it's hard to go wrong with authentic storytelling, charitable giving, and sleek Olympic bodies.

Content Marketing and Data Make Up AHRN.com's Brigade

Content Marketing and Data Make Up AHRN.com's Brigade

By

The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.

Four Strategies for Lead Generation

Four Strategies for Lead Generation

By

Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.

YouTube Content: 4 Tips for Brands That Want to Activate Customers

YouTube Content: 4 Tips for Brands That Want to Activate Customers

With YouTube as with life, sometimes the hardest part is just showing up.

Kia and its Souped-Up Content Machine

Kia and its Souped-Up Content Machine

By

The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.

Go in For Strategy, Not Magic Bullets

Go in For Strategy, Not Magic Bullets

By

Magical thinking never got anyone to click on a link. If you're spending time and energy on producing content, don't forget to measure its impact.

Targeting Is a Breeze

Targeting Is a Breeze

By

Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.

News Byte: Adobe Combines Experience Manager and Publishing Suite

News Byte: Adobe Combines Experience Manager and Publishing Suite

By

The software provider integrates two of its services to form a clear mobile mandate.

Tips for Improving Your Content Marketing Strategy

Tips for Improving Your Content Marketing Strategy

The digital marketing landscape is filled with choices and content marketing is shaping the future of how consumer decisions are made.

Guest Blogging or SPAM?

Guest Blogging or SPAM?

By

There's a new debate among marketers about what defines a post as a guest blog or SPAM.

Content, Pure and Simple

Content, Pure and Simple

By

To my mind, good content marketing is basically just good marketing—it's simple, it's clever, it's memorable, it sells.

Content Marketing's Evolution From Broadcasting to Socializing

Content Marketing's Evolution From Broadcasting to Socializing

If content is king, then social media is queen.

Macmillan Cleans Up Its Quick and Dirty Tips Site

Macmillan Cleans Up Its Quick and Dirty Tips Site

By

When your business is content, how you organize that content is as important as its quality—especially online.

Storytelling at Scale

Storytelling at Scale

Using content marketing to connect with the right customers in an authentic way.

Content Marketing Gets Creative

Content Marketing Gets Creative

4 ways marketers are using content to increase brand awareness and drive sales.

Content Marketing Fuels the Customer Lifecycle

Content Marketing Fuels the Customer Lifecycle

One blog post read infers infatuation. Two white paper downloads and you're going steady. Three mailing-list opens says it's serious...

The Content Marketing Obsession

The Content Marketing Obsession

By

The age-old practice of content marketing, revitalized through digital, is more alluring than ever.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.