Content Marketing

The 3 Gifts of Content Marketing

The 3 Gifts of Content Marketing

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Content brings dialogue, emotion, and relevance to the brand-customer relationship.

Fast Facts: July 2014

Fast Facts: July 2014

Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.

Marketing Chatter: July 2014

Marketing Chatter: July 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

45% of Millennials Aren't Compelled by Content

45% of Millennials Aren't Compelled by Content

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When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.

Redefining Video Marketing

Redefining Video Marketing

Learn how to double online conversion rates and ROI with a combination of content marketing and video.

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

Don't Be a Content Marketing N00b [Infographic]

Don't Be a Content Marketing N00b [Infographic]

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When it comes to finding the right content, it's on like Donkey Kong.

10 Out-of-this-World Social Content Tips from NASA 360

10 Out-of-this-World Social Content Tips from NASA 360

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A countdown of the top ways NASA 360 uses social content to make its follower engagement skyrocket.

For Marketers, Every Day Should Be Hug Your Cat Day

For Marketers, Every Day Should Be Hug Your Cat Day

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Marketers, June 4 is National Hug Your Cat Day. Make sure to thank the cat population for their vast contribution to the marketing landscape with a cuddle and a rub.

Does Content Marketing Measure Up?

Does Content Marketing Measure Up?

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Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.

Word to the Wise: Viral Marketing

Word to the Wise: Viral Marketing

What is this magic bullet we call "viral marketing?"

How Millennial Media Habits Affect Marketers

How Millennial Media Habits Affect Marketers

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Panelists discussed the media consumption habits of millennials during Internet Week, touching on advertisers' and content marketers' options considering.

Some Trashy Ideas for Your Content Marketing

Some Trashy Ideas for Your Content Marketing

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Consumers fret that they consume too much and harm Mother Earth. They also are loath to stop consuming and hurt the economy. Is this writer the only one to spot a marketing angle here?

CoreMedia Launches Next Gen Experiential E-com Tool

CoreMedia Launches Next Gen Experiential E-com Tool

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A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.

The Periodic Table of Content Marketing

The Periodic Table of Content Marketing

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Turns out, there's a science to content marketing. Here's the proof.

Content: New Tool Aims to Put a Number on It

Content: New Tool Aims to Put a Number on It

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Digital agency DigitasLBi has entered into a partnership with SimpleReach to create a standard success metric for branded content.

Sprinklr Partners with Thismoment

Sprinklr Partners with Thismoment

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The two plan to provide marketers with tools designed for greater multichannel integration of social campaigns.

CRM Makes the Sale

CRM Makes the Sale

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Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.

Infographic: Content Marketing Matters

Infographic: Content Marketing Matters

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Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.

Want to Stay Sane? Scale Your Content.

Want to Stay Sane? Scale Your Content.

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You don't have to be a content marketing mill to see content marketing results.

Native Advertising Hits the Mainstream

Native Advertising Hits the Mainstream

Audiences are more mobile and social than ever—which is why it's imperative for brands to present their advertising message in context of the user's experience.

Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

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Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Unhidden YouTube Talent

Unhidden YouTube Talent

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The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

Data Byte: Big Gains in Shareability and Responsive Content

Data Byte: Big Gains in Shareability and Responsive Content

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With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.

News Byte: Marketing Apps for Marketing Dummies

News Byte: Marketing Apps for Marketing Dummies

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Ion interactive attempts to make the latest thing in digital marketing accessible to non-techies.

eTail Blog Insights: 6 Ways Content Marketing Goes Wrong

eTail Blog Insights: 6 Ways Content Marketing Goes Wrong

Why your content isn't working...and how to make it better

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

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Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

5 Factors for Maximizing the Impact of Video

5 Factors for Maximizing the Impact of Video

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Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.

The Payoff of Website Personalization

The Payoff of Website Personalization

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Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

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