Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.
So your awesome webinar just ended -- now what? For most companies, once a webinar is over, it's dead and gone, never to be seen again.
Here are some hard-hitting steps marketers can take to create inspiring stories that move consumers.
The 2015 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.
Content marketing is an age-old practice. Some methods are worth keeping; others, not so much.
Too few marketers consider how their content will translate, literally and figuratively, in other languages and locations.
4 ways to ensure that salespeople use the content that marketers create for them.
A primer to ensure that your core content marketing elements are in place.
Video game brands are excelling in customer engagement, content marketing, and even physical retail. Here's how.
Join Roger Courville, CSP, for a different webinar experience to learn how to transform your webinars into immersive content marketing.
Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.
In content marketing, everything has changed. To be truly effective today, content isn't just presented to an audience--it's "experienced" through direct engagement.
Data's influence on content and decision making continues to grow in 2015.
Why simply using automated translation technology doesn't cut it.
A lack of speed and collaboration can inhibit the craft.
Learn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.
Addvocate-Trapit is born with $10 million in Series B funding in hand. Trapit founder Gary Griffiths will head the new company.
ICYMI, here are some of my favorite marketing teachings from 2014.
There are dozens of factors that can determine the effectiveness of content marketing. Here are four strategy must-haves.
The results from the comedic channel's campaign are anything but laughable.
Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.
Pacific Union Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.
Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.
OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.
The fresh grocer launches its first national campaign to distinguish itself as the industry's indisputable leader.
4 elements that the business service provider focuses on to grow its digital magazine
Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.
With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.
Some marketers are drawing IT purchasers into their web under the guise of customer centricity.
It's important for marketers to take time to step back and ensure that the basics are in order. Here are six foundations for content marketing.
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