Content Marketing

The 7 C's of a Collaborative Content Culture

The 7 C's of a Collaborative Content Culture

A thorough breakdown of what it takes to implement a successful content strategy across an organization.

Deliver an immersive content experience using webinars

Deliver an immersive content experience using webinars

Content Marketing is a hot technique to attract and retain customers by creating and curating valuable content. How do you do it well during a webinar?

Deliver an immersive content experience with webinars

Deliver an immersive content experience with webinars

Content Marketing is a hot technique to attract and retain customers by creating and curating valuable content. How do you do it well during a webinar?

Monetizing Content Marketing

Monetizing Content Marketing

By

Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.

SmartyPants Vitamins Delivers Nutritious Content

SmartyPants Vitamins Delivers Nutritious Content

By

The health company is prescribing more than vitamins; it's encouraging a health-conscious lifestyle.

3 Things Marketers Can Learn From Marvel

3 Things Marketers Can Learn From Marvel

By

The Avengers is a cultural phenomenon for good reason. Here are a few gems marketers can glean from the comic's brand and its movies.

Spivey Named CMO of Bazaarvoice

Spivey Named CMO of Bazaarvoice

By

The veteran tech marketer takes over the growth strategy of this retail content marketing provider.

Century 21 Makes BFFs Through Competitive Content

Century 21 Makes BFFs Through Competitive Content

By

The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

By

Content marketing that engages and inspires readers is just what the doctor ordered for this health website.

Content That Fits Your Marketing Strategy to a Tea [Infographic]

Content That Fits Your Marketing Strategy to a Tea [Infographic]

By By

Marketers are heating up engagement by steeping customers in an abundance of valuable content.

Build a Content Strategy to Support Multichannel Marketing

Build a Content Strategy to Support Multichannel Marketing

Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.

PetRelocation Uses Content Marketing to Drive Sales

PetRelocation Uses Content Marketing to Drive Sales

By

Marketers at the pet travel service are barking up the right tree with a revamped content plan.

How to Bring Your Webinars Back From the Dead

How to Bring Your Webinars Back From the Dead

So your awesome webinar just ended -- now what? For most companies, once a webinar is over, it's dead and gone, never to be seen again.

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

By

The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.

How to Tell Stories That Drive Action

How to Tell Stories That Drive Action

By

Here are some hard-hitting steps marketers can take to create inspiring stories that move consumers.

2015 Essential Guide to Content Marketing

2015 Essential Guide to Content Marketing

By

The 2015 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.

Content Marketing Strategies to Keep—and to Abandon

Content Marketing Strategies to Keep—and to Abandon

By

Content marketing is an age-old practice. Some methods are worth keeping; others, not so much.

Found in Translation: 7 Global Content Marketing Do's and Don'ts

Found in Translation: 7 Global Content Marketing Do's and Don'ts

Too few marketers consider how their content will translate, literally and figuratively, in other languages and locations.

Content Marketing That Sells

Content Marketing That Sells

4 ways to ensure that salespeople use the content that marketers create for them.

Content Marketing 101

Content Marketing 101

By

A primer to ensure that your core content marketing elements are in place.

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

Why Gaming Companies Are Unsung Heroes in Marketing Innovation

By

Video game brands are excelling in customer engagement, content marketing, and even physical retail. Here's how.

Transform Your Webinars into Immersive Content Marketing

Transform Your Webinars into Immersive Content Marketing

Join Roger Courville, CSP, for a different webinar experience to learn how to transform your webinars into immersive content marketing.

Connect With Your Audience Through Content Marketing

Connect With Your Audience Through Content Marketing

By

Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.

The New Way to Webinar

The New Way to Webinar

In content marketing, everything has changed. To be truly effective today, content isn't just presented to an audience--it's "experienced" through direct engagement.

Marketers Agree That Data's Role Is Blooming [Infographic]

Marketers Agree That Data's Role Is Blooming [Infographic]

By By

Data's influence on content and decision making continues to grow in 2015.

Content Marketing Goes Global

Content Marketing Goes Global

Why simply using automated translation technology doesn't cut it.

The Art of Content Marketing [Infographic]

The Art of Content Marketing [Infographic]

By By

A lack of speed and collaboration can inhibit the craft.

Case Study: Video Marketing Playbook

Case Study: Video Marketing Playbook

Learn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.

Content Companies Merge and Get Funding to Expand

Content Companies Merge and Get Funding to Expand

By

Addvocate-Trapit is born with $10 million in Series B funding in hand. Trapit founder Gary Griffiths will head the new company.

Marketing Lessons to Carry into 2015

Marketing Lessons to Carry into 2015

By

ICYMI, here are some of my favorite marketing teachings from 2014.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...