Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.
With YouTube as with life, sometimes the hardest part is just showing up.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Magical thinking never got anyone to click on a link. If you're spending time and energy on producing content, don't forget to measure its impact.
Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.
The software provider integrates two of its services to form a clear mobile mandate.
The digital marketing landscape is filled with choices and content marketing is shaping the future of how consumer decisions are made.
There's a new debate among marketers about what defines a post as a guest blog or SPAM.
To my mind, good content marketing is basically just good marketing—it's simple, it's clever, it's memorable, it sells.
If content is king, then social media is queen.
When your business is content, how you organize that content is as important as its quality—especially online.
Using content marketing to connect with the right customers in an authentic way.
4 ways marketers are using content to increase brand awareness and drive sales.
One blog post read infers infatuation. Two white paper downloads and you're going steady. Three mailing-list opens says it's serious...
The age-old practice of content marketing, revitalized through digital, is more alluring than ever.
Creating marketing content without a plan will waste time, resources, and effort.
What does it take to land a job as a chief content officer or head of content marketing? The founder of the Content Marketing Institute has some tips.
As the popularity of using content marketing increases exponentially, so too does the potential for missteps.
5 tips for harnessing internal expertise to create compelling content.
The 2014 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.
System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.
Here's what's next in content marketing.
Who hasn't used their hairbrush as an ad hoc microphone? An integrated ad campaign for this year's Grammys taps into the visceral power of music.
The consumers are the ones doing the talking in today's marketing game.
Storytelling is the way to a customer's heart, head, and wallet. It's also a great way to engage colleagues and make the case for marketing initiatives.
If you're a responsible, strategic, and effective marketer who's positive and driven when it comes to innovative organizational change, then you're a competitive and creative expert for our times.
In this session, we'll discuss the power of "insourcing" or using multiple employees within your organization to produce content and build the company brand.
Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.
Month 12: Be wherever customers are when they begin their buying journey.
Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your customers.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.