Content Marketing

Keys to Effective Webinar Delivery

Keys to Effective Webinar Delivery

Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling author

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.

Is Your Content Strategy Aligned With the Stars?

Is Your Content Strategy Aligned With the Stars?

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With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.

Are Marketers Bugging IT Buyers? [Infographic]

Are Marketers Bugging IT Buyers? [Infographic]

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Some marketers are drawing IT purchasers into their web under the guise of customer centricity.

Five Ws (and an H) for Content Marketing Success

Five Ws (and an H) for Content Marketing Success

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It's important for marketers to take time to step back and ensure that the basics are in order. Here are six foundations for content marketing.

"Internet Facts": The Supreme Court and Content Marketing

"Internet Facts": The Supreme Court and Content Marketing

Can you back up your content sources?

Engagement: The True Currency

Engagement: The True Currency

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Skillful marketers say that engagement, not just profit, is the real measure of success.

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

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The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

Best Practices for Content Marketing Webinars

Best Practices for Content Marketing Webinars

Do you have a content marketing strategy for your business? Are public webinars a part of that strategy? Join this online session to learn best practices from Ken Molay, president of Webinar Success and industry expert, for promoting and delivering webinars in a content marketing framework.

Inbound Floats a Crystal Ball for Content

Inbound Floats a Crystal Ball for Content

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Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.

Nerdist Ditches YouTube to Promote Weird Al Video

Nerdist Ditches YouTube to Promote Weird Al Video

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Was the multi-platform content creator's decision a "Tacky" one?

Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Lessons from The Simpsons' character that will make marketers go, "Doh!"

Content Marketer or Media Mogul?

Content Marketer or Media Mogul?

Three approaches to taking content marketing to the next level.

Four Trends You Need to Think About Differently

Four Trends You Need to Think About Differently

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Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.

Blogs (from Brands) That Rock

Blogs (from Brands) That Rock

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Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.

How to Drive Engagement in a World of Content Overload

How to Drive Engagement in a World of Content Overload

Join Courtney Pierce, Sr. Director of Marketing from Brightcove for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device.

Inbound Marketing Is a Work in Progress

Inbound Marketing Is a Work in Progress

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Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

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The online wine retailer's strategy incorporates different flavors and depths.

How to Select the Best Translation Resources for Your Business

How to Select the Best Translation Resources for Your Business

Join Nataly Kelly, VP of Marketing, at Smartling to learn how to select the best translation resources for your business.

LeBron, Kevin, and Content Marketing Risks

LeBron, Kevin, and Content Marketing Risks

Content marketing is evolving into media-like publishing for some brands. Are marketers on the ball?

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

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More than half of consumers are likely to watch video, so where's the influx of branded video?

5 Types of Content That Work for Marketers

5 Types of Content That Work for Marketers

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Humor, values, and uniqueness are just a few of the content strategies that can propel a brand.

The 3 Gifts of Content Marketing

The 3 Gifts of Content Marketing

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Content brings dialogue, emotion, and relevance to the brand-customer relationship.

Fast Facts: July 2014

Fast Facts: July 2014

Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.

Marketing Chatter: July 2014

Marketing Chatter: July 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

45% of Millennials Aren't Compelled by Content

45% of Millennials Aren't Compelled by Content

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When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.

Redefining Video Marketing

Redefining Video Marketing

Learn how to double online conversion rates and ROI with a combination of content marketing and video.

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

Don't Be a Content Marketing N00b [Infographic]

Don't Be a Content Marketing N00b [Infographic]

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When it comes to finding the right content, it's on like Donkey Kong.

10 Out-of-this-World Social Content Tips from NASA 360

10 Out-of-this-World Social Content Tips from NASA 360

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A countdown of the top ways NASA 360 uses social content to make its follower engagement skyrocket.

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