Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.
The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.
With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.
Ion interactive attempts to make the latest thing in digital marketing accessible to non-techies.
Why your content isn't working...and how to make it better
Less than 10% of B2B businesses find their lead generation effective, according to a recent study.
Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.
Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.
Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters.
It's International Waffle Day. Content marketing never tasted so good.
You need to protect your business from the vicissitudes of the changing search landscape. Here's how.
While content is an essential part of any comprehensive marketing strategy, it's not a magic bullet—nor will it solve all of your marketing woes.
Reap all of video's benefits without all of the Hollywood drama.
It wasn't Speedo's goal to go viral with its "Art of the Cap" campaign—but it's hard to go wrong with authentic storytelling, charitable giving, and sleek Olympic bodies.
The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.
Marketers from Publishers Clearing House and Dormeo discuss the importance of a call-to-action, rethinking cost per lead, and why multichannel is a must.
With YouTube as with life, sometimes the hardest part is just showing up.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Magical thinking never got anyone to click on a link. If you're spending time and energy on producing content, don't forget to measure its impact.
Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.
The software provider integrates two of its services to form a clear mobile mandate.
The digital marketing landscape is filled with choices and content marketing is shaping the future of how consumer decisions are made.
There's a new debate among marketers about what defines a post as a guest blog or SPAM.
To my mind, good content marketing is basically just good marketing—it's simple, it's clever, it's memorable, it sells.
If content is king, then social media is queen.
When your business is content, how you organize that content is as important as its quality—especially online.
Using content marketing to connect with the right customers in an authentic way.
4 ways marketers are using content to increase brand awareness and drive sales.
One blog post read infers infatuation. Two white paper downloads and you're going steady. Three mailing-list opens says it's serious...
The age-old practice of content marketing, revitalized through digital, is more alluring than ever.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.