Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.
Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.
Some marketers are drawing IT purchasers into their web under the guise of customer centricity.
It's important for marketers to take time to step back and ensure that the basics are in order. Here are six foundations for content marketing.
Can you back up your content sources?
Skillful marketers say that engagement, not just profit, is the real measure of success.
The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.
Do you have a content marketing strategy for your business? Are public webinars a part of that strategy? Join this online session to learn best practices from Ken Molay, president of Webinar Success and industry expert, for promoting and delivering webinars in a content marketing framework.
Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.
Was the multi-platform content creator's decision a "Tacky" one?
Lessons from The Simpsons' character that will make marketers go, "Doh!"
Three approaches to taking content marketing to the next level.
Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.
Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.
Join Courtney Pierce, Sr. Director of Marketing from Brightcove for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device.
Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.
The online wine retailer's strategy incorporates different flavors and depths.
Join Nataly Kelly, VP of Marketing, at Smartling to learn how to select the best translation resources for your business.
Content marketing is evolving into media-like publishing for some brands. Are marketers on the ball?
More than half of consumers are likely to watch video, so where's the influx of branded video?
Humor, values, and uniqueness are just a few of the content strategies that can propel a brand.
Content brings dialogue, emotion, and relevance to the brand-customer relationship.
Some quick info hits to keep you up-to-date, including the percentage U.S. consumers who prefer to access content online.
See what our tweeps have been getting up to this month. Follow us @dmnews.
When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.
Learn how to double online conversion rates and ROI with a combination of content marketing and video.
Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.
When it comes to finding the right content, it's on like Donkey Kong.
A countdown of the top ways NASA 360 uses social content to make its follower engagement skyrocket.
Marketers, June 4 is National Hug Your Cat Day. Make sure to thank the cat population for their vast contribution to the marketing landscape with a cuddle and a rub.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.