The Rationale Behind Personal Branding
What else is tough about maintaining your blog?
It's prioritization, time management, and the art of keeping them precise and to the point. There are so many thoughts on your mind and so many ideas that you want to write about them all. However, that leap from taking the thoughts from your mind and putting them on paper is the toughest. Along with that, of course, is finding the time to do it; that's where you end up using your weekends.
How often do you post?
Listen, I'm not the most prolific writer; there are so many out there that I sincerely look up to. I wish I could write more often and drive more engagement with my audience. I aim for once a month, but I would love to have the time to possibly do it every other week, if not every week.
Regarding time, your speaking schedule looks hectic. Do your speaking engagements and blog posts cross-pollinate each other?
Oh, sure. My page views and likes are pretty modest, and I'm not trying to actively drive a lot of traffic. But one of my recent posts, which addressed the new marketing we need in an era of convergence, was
extremely well-received by my blog's standards. A lot of people were reading and sharing that post. It was inspiring, and I decided to use the topic, the concept of convergence, as a theme for an upcoming speaking engagement.
How else does maintaining the blog help you?
As marketers, we learn so much on our day jobs. When I return home from an interesting day of work and I think about what my challenges were and what I learned, it really helps me to write about those thoughts; I get a fresh perspective. I've also made many associations and connections through the blog. I've connected with some incredible thought leaders within the industry, C-level executives, especially a number of CMOs from across the spectrum. Now, these readers might not agree with what I wrote about, and they express their opinions in comments—but that's even more fulfilling. I view the blog as an opportunity to share and start the discussion, which has been a great experience. Even if only one person is reading [a post] and they take the time to write, “I didn't like what you wrote and here's why,” it makes my day and my month.
Starting a Personal Blog as a Professional Marketer
1. Identify your motivation: Gupta launched his blog to cultivate his passion for brand-building in the digital world while engaging with others who share a similar passion and related interests.
2. Recognize that your perspective is unique: Marketing challenges vary by company, Gupta says, because no two organizations—or marketing functions—are identical. Yet, he also believes that most of these challenges share a small set of underlying causes. While he knows he's not the only marketer to weigh in on these root causes, he feels confident that he brings a unique perspective—and a fresh voice—to discussions and debates on the intersection of marketing and technology because his daily experience is singular.
3. Make it personal: Gupta makes plain the source of his writing on his blog's landing page: “My blog represents my personal and independent opinion without affiliation with any organization.”
4. Keep it manageable: Sticking to a one-post-per-month minimum doesn't overwhelm Gutpa's already-crowded schedule. While he'd like to write more, he's realistic about his time limits and wants to avoid feeling that he “has to” post.
5. Be true to your motivation: Gupta diligently replies to commenters who respond to his posts, regardless of whether their messages are supportive or critical. His purpose is engagement.