Spotlight On: INFUSEmediaINFUSEmedia, CEO and President Alexander Kesler joined us to discuss generating top quality B2B leads, the role of content marketing, and the increasing importance of buyer intent and ABM.
Company of the Week
USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts.
We talk to product developers, customers, and Episerver's own B2B guru about detecting intent
That's the takeaway from this year's Episerver Ascend. Brands must differentiate not through products and services, but through CX
Leaving personas behind to market to the individual customer, in the moment