Spotlight On: INFUSEmediaINFUSEmedia, CEO and President Alexander Kesler joined us to discuss generating top quality B2B leads, the role of content marketing, and the increasing importance of buyer intent and ABM.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.
We talk to product developers, customers, and Episerver's own B2B guru about detecting intent
That's the takeaway from this year's Episerver Ascend. Brands must differentiate not through products and services, but through CX
Leaving personas behind to market to the individual customer, in the moment