With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.
Can you back up your content sources?
Skillful marketers say that engagement, not just profit, is the real measure of success.
Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.
Lessons from The Simpsons' character that will make marketers go, "Doh!"
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.