Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.
With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.
Ion interactive attempts to make the latest thing in digital marketing accessible to non-techies.
Why your content isn't working...and how to make it better
Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.
By day, Mayur Gupta is global head, marketing technology, at Kimberly-Clark. In his off-hours, he blogs.
Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.
The software provider integrates two of its services to form a clear mobile mandate.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.