Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

In its recent campaign, the fabric softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.

The Evolution of evo's Customer Review Strategy

The Evolution of evo's Customer Review Strategy

How the outdoor gear and apparel retailer has expanded its use of customer reviews over the past 10 years.

People Make the Most Typos When Writing for this Digital Channel

People Make the Most Typos When Writing for this Digital Channel

Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes

OneSpot Helps Optimize IBM Security Content

OneSpot Helps Optimize IBM Security Content

Knowing what content you have available is the first step; serving it to the right person at the right time comes next

Yes, Marketing Will Survive

Yes, Marketing Will Survive

The audience for traditional marketing messages will persist, and will remain valuable

Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

User generated content can do much more than augment a brand's content marketing

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

DoubleVerify authenticates digital environments for brand safety

Knotch's Gansca Extols the Value of First-Party Data

Knotch's Gansca Extols the Value of First-Party Data

How data can inform content marketing

New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

On our best and brightest

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