Creativity is seriously under-resourced (and undervalued) in a lot of marketing departments, he says.
How publishers and advertisers can connect to do better marketing
Yahoo latest to boosts its content marketing capabilities
A new solution eases the strain of coming up with new content concepts
The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.
As exciting as it is, marketers should probably give VR some space before charging forth.
Two industry insiders argue that native ads are not content marketing.
The cheese crackers brand scored big before, during, and after Super Bowl Sunday with influencer marketing.
PDFs, infographics, and other static content aren't going to cut it for long.
Content marketing has an identity crisis. Here's why (and how to resolve it).