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The 3 Gifts of Content Marketing

The 3 Gifts of Content Marketing

Content brings dialogue, emotion, and relevance to the brand-customer relationship.

45% of Millennials Aren't Compelled by Content

45% of Millennials Aren't Compelled by Content

When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.

Does Content Marketing Measure Up?

Does Content Marketing Measure Up?

Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.

How Millennial Media Habits Affect Marketers

How Millennial Media Habits Affect Marketers

Panelists discussed the media consumption habits of millennials during Internet Week, touching on advertisers' and content marketers' options considering.

Removing the Stinger From Empty Buzzwords

Removing the Stinger From Empty Buzzwords

B2B marketers who bandy overused terms in their content marketing do so to their detriment.

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FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.