Education Is the Sparkle in Blue Nile's Marketing

Education Is the Sparkle in Blue Nile's Marketing

The online jeweler uses content to inform consumers and show them why Blue Nile is a cut above the rest.

Five Minutes With: Content is Still King, says Mary Ellen Dugan

Five Minutes With: Content is Still King, says Mary Ellen Dugan

Challenges and opportunities for WP Engine, a managed hosting service for apps and websites built with WordPress

How to Plan Content Using Google Analytics Reports

How to Plan Content Using Google Analytics Reports

Using Affinity Reports, Second Dimension selectors, and Behavior Reports in Google Analytics can help marketers better plan content marketing strategies

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Creativity is seriously under-resourced (and undervalued) in a lot of marketing departments, he says.

The Guide to Publisher Branded Content Studios

The Guide to Publisher Branded Content Studios

How publishers and advertisers can connect to do better marketing

Video Marketing: From Rhythm to Algorithm

Video Marketing: From Rhythm to Algorithm

Seerflix sees marketing videos as a form of flexible cinema

Publisher Branded Content Studios Proliferate

Publisher Branded Content Studios Proliferate

Yahoo latest to boosts its content marketing capabilities

Cartoon: The Pull of Inbound Marketing

Content or just plain old treats?

Discover a Fix for the Content Blues

Discover a Fix for the Content Blues

A new solution eases the strain of coming up with new content concepts

A Local Digital Brand Finds its Audience

A Local Digital Brand Finds its Audience

A Massachusetts luxury apartment brand provides a case study in audience targeting and content optimization

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