Content Marketing News: The latest on the content beat

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How to Tell Stories That Drive Action

How to Tell Stories That Drive Action

Here are some hard-hitting steps marketers can take to create inspiring stories that move consumers.

Content Marketing Strategies to Keep—and to Abandon

Content Marketing Strategies to Keep—and to Abandon

Content marketing is an age-old practice. Some methods are worth keeping; others, not so much.

Content Marketing That Sells

Content Marketing That Sells

4 ways to ensure that salespeople use the content that marketers create for them.

Don't Bore Your Customers With Content

Don't Bore Your Customers With Content

Whether your product is sexy or practical, your content can be engaging and profitable. Here's how.

Connect With Your Audience Through Content Marketing

Connect With Your Audience Through Content Marketing

Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.

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