Content Marketing: The latest on the content beat

Content Scoop

Marketing Content Gets Bad Reviews...From CMOs

Marketing Content Gets Bad Reviews...From CMOs

CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.

Keeping Brand Assets in a Brand's Hands

Keeping Brand Assets in a Brand's Hands

NAPC introduces a service designed to allow marketers avoid agency delays by giving them control of their own content and graphics.

The 7 C's of a Collaborative Content Culture

The 7 C's of a Collaborative Content Culture

A thorough breakdown of what it takes to implement a successful content strategy across an organization.

Snickers Satisfies Viewers' Hunger for Content

Snickers Satisfies Viewers' Hunger for Content

A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.

SmartyPants Vitamins Delivers Nutritious Content

SmartyPants Vitamins Delivers Nutritious Content

The health company is prescribing more than vitamins; it's encouraging a health-conscious lifestyle.

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