Content brings dialogue, emotion, and relevance to the brand-customer relationship.
When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.
Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.
Panelists discussed the media consumption habits of millennials during Internet Week, touching on advertisers' and content marketers' options considering.
B2B marketers who bandy overused terms in their content marketing do so to their detriment.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.