Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

In its recent campaign, the fabric softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.

The Evolution of evo's Customer Review Strategy

The Evolution of evo's Customer Review Strategy

How the outdoor gear and apparel retailer has expanded its use of customer reviews over the past 10 years.

People Make the Most Typos When Writing for this Digital Channel

People Make the Most Typos When Writing for this Digital Channel

Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes

OneSpot Helps Optimize IBM Security Content

OneSpot Helps Optimize IBM Security Content

Knowing what content you have available is the first step; serving it to the right person at the right time comes next

Yes, Marketing Will Survive

Yes, Marketing Will Survive

The audience for traditional marketing messages will persist, and will remain valuable

Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

User generated content can do much more than augment a brand's content marketing

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

DoubleVerify authenticates digital environments for brand safety

Knotch's Gansca Extols the Value of First-Party Data

Knotch's Gansca Extols the Value of First-Party Data

How data can inform content marketing

New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

On our best and brightest

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here