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The Evolution from Digital...to Print?

The Evolution from Digital...to Print?

Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.

Is Your Content Strategy Aligned With the Stars?

Is Your Content Strategy Aligned With the Stars?

With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.

"Internet Facts": The Supreme Court and Content Marketing

"Internet Facts": The Supreme Court and Content Marketing

Can you back up your content sources?

Engagement: The True Currency

Engagement: The True Currency

Skillful marketers say that engagement, not just profit, is the real measure of success.

Inbound Floats a Crystal Ball for Content

Inbound Floats a Crystal Ball for Content

Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.

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Featured Articles

FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.