Redefining Video Marketing

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Kickstart your 2012 content marketing strategy with video & social media
Kickstart your 2012 content marketing strategy with video & social media

Double Online Conversion Rates and ROI with Content Marketing and Video

Register now!

Thursday, June 26
1:00PM ET/10:00AM PT

Most marketers understand why they should be thinking about content marketing, but many still struggle with how they should be executing this strategy. Content marketing isn't just the written word; video is a rich and meaningful part of a campaign—one that many leading brands and organizations are taking advantage of.

Join Courtney Pierce, Senior Director of Marketing at Brightcove to hear how companies like Oracle, Citrix, Puma and Hugo Boss are utilizing video as a way to drive demand and grow their brands. Whether just getting started with your content marketing strategy or a seasoned expert capitalizing on a myriad of content types, you won't want to miss this informational session.

Featured Speaker:

Courtney Pierce, Sr. Director, Marketing, Brightcove

Courtney Pierce has been helping B2B organizations increase brand awareness and drive demand for over 10 years. Currently, Courtney is the Sr. Director of Demand Generation at Brightcove, a global provider of products to publish and distribute the world's professional digital media. Her focus is helping to establish online video as a meaningful marketing and revenue-generation tool for online businesses. Prior to Brightcove, Courtney managed field marketing at FAST, a Microsoft Subsidiary. Courtney has a BA in Advertising from Xavier University and an MBA from Northeastern University.

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Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

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