Publisher Branded Content Studios Proliferate

Share this content:
Publisher Branded Content Studios Proliferate
Publisher Branded Content Studios Proliferate

Yahoo is using the spotlight of Cannes to highlight its new branded content studio, Storytellers. The program is a mix of all of the current buzzwords, from workshops to access to the editorial staff to influencer activations. Here's the recent branded content news.

  • Yahoo touted recent success with a JetBlue branded content program. That campaign garnered over 3 million native video ad views, 31 million social media impressions, and a 27% engagement rate (Yahoo)
  • Pepsi announced the creation of a 4,000-ft studio in which the global food and beverage brand planned to make branded content "from reality programs to online films." (WSJ)
  • TheStreet announced its own content studio, Blue Chip, which former EIC Jeffrey Kanige will lead (TheStreet)
  • In March, New York Magazine launched its content studio after hiring away Fusion's Justin Montanino

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above