Oracle Buys Content Marketer Compendium

Share this content:
Oracle's marketing cloud continues to expand.
Oracle's marketing cloud continues to expand.

Oracle today announced it had closed a deal to acquire Compendium, a cloud-based content marketing provider.  A company release announcing the deal called Compendium's data-driven approach an “innovative solution [that] complements Oracle's Eloqua Marketing Cloud.” No financial details were released.

The move was hailed as a watershed event by Toby Murdock, CEO of Kapost, a content marketing software provider. “Today the content marketing software category has officially arrived,” Murdock wrote in blog post.  “When Oracle, the world's number three software provider, makes an acquisition in a segment, it is a clear sign that the need is clear and growing for that segment.” 

Murdock estimates that the U.S. market opportunity for content marketing software is at least $4 billion a year, based on a Gartner study reporting that companies spend an average of $1.3 million annually on content creation.

Combining Compendium's capabilities with Eloqua's, said the Oracle release, will allow users to increase top-of-funnel customer engagement, improve the quality of sales leads, and increase customer loyalty.

“The buying process is shifting from sales-driven to marketing-driven,” said Oracle Development Now EVP Thomas Kurian regarding the acquisition. “Marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle.”

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above