One on One: Joakim Holmquist's American Quest

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Episerver, the digital content, commerce, and marketing platform, is a major tech brand in its native Sweden. Joakim Holmquist, Stockholm-based senior director of marketing, has been on assignment in the United States this year — his mission, to strengthen the marketing structure in the company's biggest growth market, the United States. He talks to me about the challenge of marketing to marketers; how to interpret data on account behavior (rather than just "praying and spraying"); and the nuances of Account Based Marketing.

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