One on One: Jeff Yasuda on Why Music Should Qualify as Content

Share this content:

Though content marketing is one of the most popular trends in digital marketing, much of the content in question centers around written work, specifically blog posts. This is understandable, as articles are a great way to drive traffic and transmit value to customers who visit the site, but blogs are incredibly prolific at this point. Marketers may have another way, though.

Here, we chat with Jeff Yasuda, co-founder and CEO at, about the merits of using music and playlists as forms of content marketing; ones that can drive surprising results for metrics like time-spent-on-site and engagement.

Note: Sorry for the sound quality on this one, but we wanted to bring you what Jeff has to say.


Next Article in Content Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above