News Byte: Marketing Apps for Marketing Dummies

Share this content:
Pre-fab apps for the code-ignorant
Pre-fab apps for the code-ignorant

Marketing apps are all the rage, in B2B and B2C circles alike—a boon to programmers at interactive agencies schooled in the art of app-ifying quizzes, contests, white papers, and assessment tools. But today at Marketo's Marketing Nation Summit, ion interactive introduced a new feature on its marketing platform that brings app-making to the code-ignorant.

Ion's answer is an off-the-rack subscription program presenting a library of pre-fabricated apps into which marketers can plug their own content. They can be mixed and matched to make even more customized apps, and a “creative studio” helps the adventurous design responsive Web pages and animated features.

Long-term users of the platform inspired the new application. “We noticed our lead users'…innovating new way of enticing prospects beyond the typical fill-out-form, download-an-asset approach that everyone else was doing,” says ion CEO Justin Talerico. “As we saw them double and triple their conversion rates with these new strategies, we realized they were on to something transformative.”

Marketing apps are on the rise because they tend to increase engagement after initial contact. White papers, for instance, become participatory learning apps; pricing spreadsheets morph into interactive calculators.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above