Look into the future: How to tell which companies are most likely to buy based on web activity

Share this content:
Look into the future: How to tell which companies are most likely to buy based on web activity
Look into the future: How to tell which companies are most likely to buy based on web activity

Couldn't attend live? CLICK HERE to register and view this webcast for free on demand.

Analyst firm SiriusDecisions estimates that in a complex sale, the buyer's journey is 70% complete by the time they're ready to engage with a live salesperson. That's because B2B buyers today are more in control of the sales process than they've ever been before. With the vast amount of resources online, it's no longer a necessity to speak to a salesperson until the buyer has done almost all of their research.

In this session, Adam Greco, Senior Partner at Web Analytics Demystified, and Shari Johnston, Director of Demand Generation at Demandbase, will explore how you can predict intent to purchase - by company - long before a prospect ever engages with your sales team or even completes a form on your website.

Through this webcast, attendees will learn:

  • Why website activity is the best predictor of intent to purchase
  • How to spot intent to purchase online, from your targeted accounts
  • How successful companies are using digital body language to predict intent to buy and how they're optimizing the web experience based on it
  • What you need to get started

Register today to learn how you can identify the companies that are on your website now and most likely to convert to revenue.

 
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here