Look into the future: How to tell which companies are most likely to buy based on web activity

Share this content:
Look into the future: How to tell which companies are most likely to buy based on web activity
Look into the future: How to tell which companies are most likely to buy based on web activity

Couldn't attend live? CLICK HERE to register and view this webcast for free on demand.

Analyst firm SiriusDecisions estimates that in a complex sale, the buyer's journey is 70% complete by the time they're ready to engage with a live salesperson. That's because B2B buyers today are more in control of the sales process than they've ever been before. With the vast amount of resources online, it's no longer a necessity to speak to a salesperson until the buyer has done almost all of their research.

In this session, Adam Greco, Senior Partner at Web Analytics Demystified, and Shari Johnston, Director of Demand Generation at Demandbase, will explore how you can predict intent to purchase - by company - long before a prospect ever engages with your sales team or even completes a form on your website.

Through this webcast, attendees will learn:

  • Why website activity is the best predictor of intent to purchase
  • How to spot intent to purchase online, from your targeted accounts
  • How successful companies are using digital body language to predict intent to buy and how they're optimizing the web experience based on it
  • What you need to get started

Register today to learn how you can identify the companies that are on your website now and most likely to convert to revenue.

 

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here