Leverage Big Data to Transform your Email Marketing Program

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Tuesday, July 23
1:00 - 2:00 p.m. ET

To optimize customer and prospect experiences, today's marketers must effectively leverage the massive amount of data at their fingertips. On the prospect side, there should be a strong emphasis on data collection and urgency of initial response. On the customer side, marketers must be thinking about data augmentation, retention and repeat purchase. Often, though, a lack of direct access to the data you've collected or simply feeling overwhelmed can prevent marketers from taking quick action to attract and retain engaged customers. Quickly tapping into customer data and making it actionable at any point in the buying cycle is key to success, and not as daunting as it may seem.

In this session, Laurie Hood, VP of product marketing for Silverpop will highlight the following key points:

• The data explosion and how it impacts today's digital marketers
• How relevance and personalization improve the customer experience and ultimately increase revenue
• Real-world examples of how to effectively collect and leverage your customer and prospect data

Featured Speaker:

Laurie Hood, VP of Product Marketing, Silverpop

Laurie Hood is vice president of product marketing for Silverpop, a leading provider of digital marketing and marketing automation solutions. In this role Hood is responsible for product- and market-specific messaging and positioning, product launch activities and sales enablement.

Hood brings 20 years of experience in technology marketing and product management to Silverpop. Prior to joining Silverpop, she was vice president of product management for Equifax Technology and Analytical Services. There she was responsible for driving product strategy and direction for Equifax's portfolio of identity management, application processing, credit risk decisioning and analytical solutions.

Earlier in her career, Hood worked with several marquee companies, including KnowledgeStorm (subsequently acquired by TechTarget), S1 Corporation and Accenture, gaining marketing, product management and business partner management experience.

Hood currently serves on the board of the Technology Association of Georgia—Product Management Society and was selected as a judge for the 2010 and 2011 AMA Atlanta Marketer of the Year Awards.

She graduated cum laude from Clemson University with a Bachelor of Science in economics and a minor in computer science.

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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