From Information to Insight: Harnessing the Power of Big Data

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Thursday, July 11
1:00 - 2:00 p.m. ET


These days, marketers are sitting on a gold mine of customer intelligence, from social network streams, to social profile data, transaction data and the clickstream. The question is, how do you harness big data and make the most of it within your digital initiatives?

In this webinar, you will learn how to:

Understand how social media data has evolved to become more useful to digital marketers
Build richer customer profiles and develop a deep understanding of the demographics, interests, and intent of your audience.
Improve the relevance of your email campaigns and drive more conversions through segmentation
Increase time on site and purchase intent by recommending content and products based on a consumer's declared interests

Featured Speaker: Bill Piwonka, VP, Marketing, Janrain

Bill's background is firmly rooted in B2B marketing operations. Over the past 20 years he has led marketing teams and initiatives spanning strategy, product marketing, product management, demand generation, marketing communications and business development. Prior to joining Janrain, Bill held marketing management positions at EthicsPoint, Centennial Software, Serena Software, MeasureCast, WebTrends, Intel and Oracle.

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