Building a Customer-Driven Database to Fuel Digital Marketing Success

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Tuesday, September 24
1:00 - 2:00 p.m. ET

Having a robust digital marketing platform gives you a head start in the race toward marketing success. However, today's marketing plans are fueled by data—with personalization, relevancy, and timeliness being important hurdles to clear along the way. The key to a first place finish is a rich data plan; without it you risk being stuck at the back of the pack with one-size-fits all messages that become increasingly irrelevant to your customers and prospects.

In this webinar, Chris Murphy, Segment Marketing Manager with Silverpop, will break down the important steps you must take build a sophisticated data blueprint for your organization and leverage your data for a winning digital marketing strategy.

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Featured Speaker:


Chris Murphy, Segment Marketing Manager, Silverpop

Chris Murphy joined Silverpop in 2008 and has held several positions focused on helping marketers in multiple verticals leverage digital marketing technology to better engage with their buyers. In his current role, Chris is responsible for positioning and product marketing strategy focused on specific customer segments. Prior to joining Silverpop, Chris worked for a digital agency, specializing in driving multi-channel lead acquisition.

Chris holds a Masters in Clinical Psychology from Aberdeen University in Scotland and has spent time living and working in Australia, Japan, UK and the US.

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