Are you in the 94 percent?

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How omni-channel marketers can turn bad data into good data

Tuesday, March 26, 2013
1:00 - 2:00 p.m. EDT

 According to Experian QAS, 94% of organizations polled suspect that their customer and prospect data is inaccurate in some way. In fact, respondents think that, on average, as much as 17% of their data might be inaccurate.

If you're among that 94%, you may be at a disadvantage. In today's omni-channel environment, marketers need current, accurate customer data to ensure that their communications and offers are relevant, timely, and consistent across channels. Join Direct Marketing News and Experian QAS to get the insight you need to harness the data that will power up your omni-channel marketing efforts, create compelling communications, and drive marketing ROI.

You'll learn how to:

  • Improve customer and business intelligence gathering, analysis, and use
  • Create effective processes for cleansing and appending data to improve segmentation
  • Ensure consistent messaging across channels
  • Develop customized offers based on the right mix of data

You'll also hear details of the Experian QAS “Data Quality and the Customer Experience” study, and what the findings mean to you.

Companies today interact with customers across an average of four channels. That means every touch point and interaction with those customers matter. Data is the key to ensuring a consistent, compelling experience across channels. Register today and make omni-channel the profitable channel.

Featured Speakers:

Amanda VanVeen
Manager, Product Marketing & Strategy, Experian QAS

Amanda leads product go-to-market strategy for Experian QAS. Within that role, she focuses on understanding customer needs specifically related to their current and future data quality strategies. She manages adapting and evolving the Experian QAS product suite to changing market requirements. This market-led approach helps the organization better address data quality challenges by bringing innovative solutions to customers.

Erin Haselkorn,

Senior PR and Marketing Specialist, Experian QAS

Erin runs marketing programs that relate to data management initiatives, including market research on contact data quality. She spends her time speaking with customers and following the industry to create new resources that help meet data quality needs.

Brian Kilcourse
Managing Partner, RSR Research LLC

Brian Kilcourse, recognized as one of the top retail technology leaders in the United States, is a managing partner at Retail Systems Research LLC (“RSR Research”), a company focused on delivering research, strategies, and knowledge for the extended retail industry.

Formerly President & Chief Executive of Retail Systems Alert Group (RSAG), Brian is a recognized leader in retail technology practices. Brian is a frequent public speaker on subjects ranging from emerging technologies to IT governance and best practices. He also has led training seminars on the subject of "selling IT to retailers." Brian has authored research reports on Cross- Channel Retailing, Supply Chain, Customer Data Security, Business Intelligence & Analytics, Mobility, IT Governance, Workforce Management, Services Oriented Architectures (SOA) & Software as a Service (SaaS), among other topics.

Previously, Brian was the SVP & CIO at Longs Drug Stores for ten years from 1993 through 2002. One of the top retail CIO's in the United States during his tenure, Kilcourse was named one of the Premier 100 IT Leaders by Computerworld magazine and by Information Week as leader of the #1 retail IT shop in 2001.

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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