Experimentation and innovation are in GE's DNA, so it's only natural that the digital industrial company pushes the boundaries in content marketing too.
With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.
Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.
Panelists discussed the media consumption habits of millennials during Internet Week, touching on advertisers' and content marketers' options considering.
Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.
Audiences are more mobile and social than ever—which is why it's imperative for brands to present their advertising message in context of the user's experience.
With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.
What does it take to land a job as a chief content officer or head of content marketing? The founder of the Content Marketing Institute has some tips.
One blog post read infers infatuation. Two white paper downloads and you're going steady. Three mailing-list opens says it's serious...
Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.
Content is truly king to the King of Beers. It drives sales and increases distribution, Lucas Herscovici tells eBev conference attendees.
Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.
Three industry experts discuss why content marketing initiatives fail, and provide tips on building a successful strategy.
One of the challenges that a financial services institution faces with its content marketing is that topics are often arcane and dry.
It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series.
HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.
Producing and promoting content that meets specific customer needs will to help improve the performance of marketers' content marketing efforts.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.