She Put the Huff in HuffPo

She Put the Huff in HuffPo

Arianna Huffington abandons HuffPo more than ten years after she created it

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Creativity is seriously under-resourced (and undervalued) in a lot of marketing departments, he says.

Publisher Branded Content Studios Proliferate

Publisher Branded Content Studios Proliferate

Yahoo latest to boosts its content marketing capabilities

The Differences Between Branded Content and Native Advertising

The Differences Between Branded Content and Native Advertising

Two industry insiders argue that native ads are not content marketing.

Goldfish Rides the Wave of Excitement for #SB50 Snacking

Goldfish Rides the Wave of Excitement for #SB50 Snacking

The cheese crackers brand scored big before, during, and after Super Bowl Sunday with influencer marketing.

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Today's content needs to be engaging and personalized to really pop.

GE's Audacious Approach to Content Marketing

GE's Audacious Approach to Content Marketing

Experimentation and innovation are in GE's DNA, so it's only natural that the digital industrial company pushes the boundaries in content marketing too.

What 2016 Holds For Content Marketing

What 2016 Holds For Content Marketing

Scale, tone, and visuals will be the rage in the digital content space in 2016.

Smart Cookies Rely on Content Marketing [Infographic]

Smart Cookies Rely on Content Marketing [Infographic]

CMOs need to act like publishers if they hope to make some dough.

8 Content Marketing Don'ts

8 Content Marketing Don'ts

Is your organization guilty of these?

How Meta.

How Meta.

We met with NewsCred to discuss what happens when branded content intersects with the newsroom.

Marketing Content Gets Bad Reviews...From CMOs

Marketing Content Gets Bad Reviews...From CMOs

CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.

Keeping Brand Assets in a Brand's Hands

Keeping Brand Assets in a Brand's Hands

NAPC introduces a service designed to allow marketers avoid agency delays by giving them control of their own content and graphics.

Deliver an immersive content experience using webinars

Deliver an immersive content experience using webinars

Content Marketing is a hot technique to attract and retain customers by creating and curating valuable content. How do you do it well during a webinar?

Deliver an immersive content experience with webinars

Deliver an immersive content experience with webinars

Content Marketing is a hot technique to attract and retain customers by creating and curating valuable content. How do you do it well during a webinar?

Hub Convene: Morning Session Report

Hub Convene: Morning Session Report

Content marketing and more at The Hub Convene

3 Things Marketers Can Learn From Marvel

3 Things Marketers Can Learn From Marvel

The Avengers is a cultural phenomenon for good reason. Here are a few gems marketers can glean from the comic's brand and its movies.

Century 21 Makes BFFs Through Competitive Content

Century 21 Makes BFFs Through Competitive Content

The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.

PetRelocation Uses Content Marketing to Drive Sales

PetRelocation Uses Content Marketing to Drive Sales

Marketers at the pet travel service are barking up the right tree with a revamped content plan.

How to Tell Stories That Drive Action

How to Tell Stories That Drive Action

Here are some hard-hitting steps marketers can take to create inspiring stories that move consumers.

Content Marketing That Sells

Content Marketing That Sells

4 ways to ensure that salespeople use the content that marketers create for them.

Wayin launches social search engine

Wayin launches social search engine

3K a month tool supercharges client social monitoring

Content Marketing Goes Global

Content Marketing Goes Global

Why simply using automated translation technology doesn't cut it.

The Art of Content Marketing [Infographic]

The Art of Content Marketing [Infographic]

A lack of speed and collaboration can inhibit the craft.

Infographic: The hierarchy of needs for content marketers

Infographic: The hierarchy of needs for content marketers

Infographic: How to decide if you should gate your content

Infographic: How to decide if you should gate your content

A handy flowchart for your content strategy,

InPowered introduces "guaranteed engagement" for the positive articles written about your brand

InPowered introduces "guaranteed engagement" for the positive articles written about your brand

You only pay when someone reads your promoted content.

Content Companies Merge and Get Funding to Expand

Content Companies Merge and Get Funding to Expand

Addvocate-Trapit is born with $10 million in Series B funding in hand. Trapit founder Gary Griffiths will head the new company.

Exploring the 4 C's of Content Marketing

Exploring the 4 C's of Content Marketing

There are dozens of factors that can determine the effectiveness of content marketing. Here are four strategy must-haves.

Is Your Content Strategy Aligned With the Stars?

Is Your Content Strategy Aligned With the Stars?

With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.

"Internet Facts": The Supreme Court and Content Marketing

"Internet Facts": The Supreme Court and Content Marketing

Can you back up your content sources?

Inbound Floats a Crystal Ball for Content

Inbound Floats a Crystal Ball for Content

Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.

Finding the right marketing tools in a crowded marketplace

Finding the right marketing tools in a crowded marketplace

Having worked at two different marketing agencies, I know firsthand how hard the search for the right marketing technology services can be.

Redefining Video Marketing

Redefining Video Marketing

Learn how to double online conversion rates and ROI with a combination of content marketing and video.

The 10 most influential global brands on LinkedIn

The 10 most influential global brands on LinkedIn

A list of the platform's best content producers.

Here's a free SEO auditor for your website's homepage

Here's a free SEO auditor for your website's homepage

Infographic: 5 content blindspots (and how to avoid them)

Infographic: 5 content blindspots (and how to avoid them)

A few good ideas on how to manage your content.

For Marketers, Every Day Should Be Hug Your Cat Day

For Marketers, Every Day Should Be Hug Your Cat Day

Marketers, June 4 is National Hug Your Cat Day. Make sure to thank the cat population for their vast contribution to the marketing landscape with a cuddle and a rub.

Some Trashy Ideas for Your Content Marketing

Some Trashy Ideas for Your Content Marketing

Consumers fret that they consume too much and harm Mother Earth. They also are loath to stop consuming and hurt the economy. Is this writer the only one to spot a marketing angle here?

Infographic: 10 ways to improve your lead generation campaign

Infographic: 10 ways to improve your lead generation campaign

Bring creativity to your lead gen tactics

News Byte: Marketing Apps for Marketing Dummies

News Byte: Marketing Apps for Marketing Dummies

Ion interactive attempts to make the latest thing in digital marketing accessible to non-techies.

Speedo's Stroke of Content Genius

Speedo's Stroke of Content Genius

It wasn't Speedo's goal to go viral with its "Art of the Cap" campaign—but it's hard to go wrong with authentic storytelling, charitable giving, and sleek Olympic bodies.

News Byte: Adobe Combines Experience Manager and Publishing Suite

News Byte: Adobe Combines Experience Manager and Publishing Suite

The software provider integrates two of its services to form a clear mobile mandate.

Dance, Dance, Marketing Solution

Dance, Dance, Marketing Solution

Who hasn't used their hairbrush as an ad hoc microphone? An integrated ad campaign for this year's Grammys taps into the visceral power of music.

How'd They Do That?

How'd They Do That?

Storytelling is the way to a customer's heart, head, and wallet. It's also a great way to engage colleagues and make the case for marketing initiatives.

How to Dominate your Communications through Content and Modern Marketing

How to Dominate your Communications through Content and Modern Marketing

In this session, we'll discuss the power of "insourcing" or using multiple employees within your organization to produce content and build the company brand.

10 Most Common Webinar Mistakes...and How to Avoid Them

10 Most Common Webinar Mistakes...and How to Avoid Them

Join Direct Marketing News and ON24 for "10 Most Common Webinar Mistakes...and How to Avoid Them," and learn tips and best practices that can increase the value of your webinars for you and your audience.

Content Cookie Monsters

Content Cookie Monsters

Consumers want content and they want it all the time—but it'd better be relevant.

Anheuser-Busch Brands' Media Goal Is 50% Earned, Says Digital Marketing Chief

Anheuser-Busch Brands' Media Goal Is 50% Earned, Says Digital Marketing Chief

Content is truly king to the King of Beers. It drives sales and increases distribution, Lucas Herscovici tells eBev conference attendees.

Oracle Buys Content Marketer Compendium

Oracle Buys Content Marketer Compendium

Sees it as a complement to Eloqua Marketing Cloud; 'Content marketing arrives!' says a Compendium competitor.

Live Video Tools to Make Marketing Magic — An Inside Look at an Award-Winning Campaign

Live Video Tools to Make Marketing Magic — An Inside Look at an Award-Winning Campaign

There's a content revolution underway that's got brands the world over scurrying to incorporate live broadcast video into their campaign strategies and marketing initiatives. Live media can now be targeted, embedded and viewed on all digital devices — and for organizations looking to drive everything from product sales to social media impressions and overall awareness, streaming video is a high performance route to gaining consumer attention.

News Byte: FTC to Look Into Native Advertising

News Byte: FTC to Look Into Native Advertising

FTC announces workshop to look into certain content marketing practices.

The Power of Content Marketing in Consumer Purchase

The Power of Content Marketing in Consumer Purchase

Bloggers write, you listen—and then you click to possibly buy the item because you trust them.

9 Reasons Content Marketing Programs Fail, and How to Ensure They Don't

9 Reasons Content Marketing Programs Fail, and How to Ensure They Don't

Three industry experts discuss why content marketing initiatives fail, and provide tips on building a successful strategy.

Content Marketing Success Measures

Content Marketing Success Measures

What should you measure when putting your content to the test? Answer: It depends.

Movember's Content Strategy Is Anything but Hairy

Movember's Content Strategy Is Anything but Hairy

The moustache movement's CEO and cofounder tells how he grows its content marketing strategy.

Birthing a National Brand

Birthing a National Brand

How AIA unlocked the door to a category and released the first bail brand to the public.

For Teens, It's All About the Content

For Teens, It's All About the Content

According to a new study, teenagers are more loyal to their favorite content than the mediums they view it in.

The Content Syndicate

The Content Syndicate

The ins and outs of content syndication.

There's Nothing Prudent About Good Content Marketing

There's Nothing Prudent About Good Content Marketing

Prudential Financial marketers climb down from the rock to make people understand why they don't plan for retirement instead of why they should.

Travelocity's Thematic Content Guides Customers

Travelocity's Thematic Content Guides Customers

The roaming gnome can't do it all! Travelocity enhances its site content to personalize the customer experience

Content marketing in a United Way

Content marketing in a United Way

The United Way needed content to serve its constituency, as well as to recruit volunteers and create advocacy. However, it didn't have the resources to produce new content consistently.

King Content

King Content

In the marketing world, everyone wants to talk metrics ("actionable data" is to the marketing world what "organic" is to grocery stores). Ultimately, it's content that's going to drive results, either positively or negatively.

Apparently, everyone wants you to 'Eat, Pray, Love'

'Eat, Pray, Love' is set to hit theaters this Friday, August 13. The movie, if you don't know about it, stars Julia Roberts, who travels across Italy, India and Indonesia "in search of everything." It's been media-blitzed to the hilt.

Rosetta acquires healthcare agency Wishbone

Rosetta acquires healthcare agency Wishbone

Rosetta, an independent digital marketing agency, has acquired healthcare marketing agency Wishbone for an undisclosed sum. Wishbone will retain its name and management team, and will be integrated into Rosetta's overall healthcare business as a separate professionally focused group. It will continue to operate from its New York offices.

Scott Olrich, CMO of Responsys

Scott Olrich, CMO of Responsys

Associate editor Dianna Dilworth talks with Scott Olrich, CMO of Responsys, about e-mail marketing's evolution and the future of the channel.

John Mahoney

DMNews senior reporter Chantal Tode talks with John Mahoney, president of The Mahoney Co., about the evolution of the marketing agency.

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