40 Under 40 2016: Alessandra Souers, JibJab Bros. Studios

40 Under 40 2016: Alessandra Souers, JibJab Bros. Studios

Alessandra Souers leads marketing efforts for JibJab Bros. Studios, the internet's expert at putting faces in funny stuff.

The Hidden Costs of Creating Marketing Content

The Hidden Costs of Creating Marketing Content

A new report explores the real costs of creating engaging content

Education Is the Sparkle in Blue Nile's Marketing

Education Is the Sparkle in Blue Nile's Marketing

The online jeweler uses content to inform consumers and show them why Blue Nile is a cut above the rest.

Five Minutes With: Content is Still King, says Mary Ellen Dugan

Five Minutes With: Content is Still King, says Mary Ellen Dugan

Challenges and opportunities for WP Engine, a managed hosting service for apps and websites built with WordPress

How to Plan Content Using Google Analytics Reports

How to Plan Content Using Google Analytics Reports

Using Affinity Reports, Second Dimension selectors, and Behavior Reports in Google Analytics can help marketers better plan content marketing strategies

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Creativity is seriously under-resourced (and undervalued) in a lot of marketing departments, he says.

The Guide to Publisher Branded Content Studios

The Guide to Publisher Branded Content Studios

How publishers and advertisers can connect to do better marketing

Video Marketing: From Rhythm to Algorithm

Video Marketing: From Rhythm to Algorithm

Seerflix sees marketing videos as a form of flexible cinema

Publisher Branded Content Studios Proliferate

Publisher Branded Content Studios Proliferate

Yahoo latest to boosts its content marketing capabilities

Cartoon: The Pull of Inbound Marketing

Content or just plain old treats?

Discover a Fix for the Content Blues

Discover a Fix for the Content Blues

A new solution eases the strain of coming up with new content concepts

A Local Digital Brand Finds its Audience

A Local Digital Brand Finds its Audience

A Massachusetts luxury apartment brand provides a case study in audience targeting and content optimization

A Day of Reckoning for Social Networks

A Day of Reckoning for Social Networks

The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

Virtual Reality is the Next Big Thing, So Brands Should Back Off

Virtual Reality is the Next Big Thing, So Brands Should Back Off

As exciting as it is, marketers should probably give VR some space before charging forth.

Bumps in the B2B digital road

Bumps in the B2B digital road

A new report shows B2B companies becoming accustomed to the importance of digital, while still wrestling with challenges

The Differences Between Branded Content and Native Advertising

The Differences Between Branded Content and Native Advertising

Two industry insiders argue that native ads are not content marketing.

Casting marketing to the right screen

Casting marketing to the right screen

A rising demand for streaming services may hint at where marketing attribution should start for a number of digital strategies

Goldfish Rides the Wave of Excitement for #SB50 Snacking

Goldfish Rides the Wave of Excitement for #SB50 Snacking

The cheese crackers brand scored big before, during, and after Super Bowl Sunday with influencer marketing.

Content Marketing Formats Must Evolve

Content Marketing Formats Must Evolve

PDFs, infographics, and other static content aren't going to cut it for long.

Get on the Rightside of the dot

Get on the Rightside of the dot

Rightside is highlighting digital marketing opportunities created by the personalization of the Internet

The Trouble With Content Marketing

The Trouble With Content Marketing

Content marketing has an identity crisis. Here's why (and how to resolve it).

GE's Audacious Approach to Content Marketing

GE's Audacious Approach to Content Marketing

Experimentation and innovation are in GE's DNA, so it's only natural that the digital industrial company pushes the boundaries in content marketing too.

Five Minutes With: Phil Harris, CEO of Geofeedia

Five Minutes With: Phil Harris, CEO of Geofeedia

These days, location is half the battle when it comes to getting the right message to the right customer at the right time

Data-Driven Storytelling Pays Off for Western Union

Data-Driven Storytelling Pays Off for Western Union

The money-sending company uses customer insight as inspiration for its multichannel, sweepstakes campaign.

Five Minutes With: Kohl Norville, Content Director at Motive Made Studios

Five Minutes With: Kohl Norville, Content Director at Motive Made Studios

Kohl Norville on the importance of keeping content natural, honest and real

Episerver begins its ascent

Episerver begins its ascent

Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner

Five Minutes With: Charles Whiteman, SVP of Client Services at MotionPoint

Five Minutes With: Charles Whiteman, SVP of Client Services at MotionPoint

Charles Whiteman looks at the challenges and opportunities of expanding digital marketing globally

Livefyre rebuilds its offering

Livefyre rebuilds its offering

Lifefyre reinvents its content marketing and engagement platform

Stackla looks for ROI from UGC

Stackla looks for ROI from UGC

Stackla manages and measures user-generated content

Five Minutes With: Doug Rozen, Chief Innovation Officer, MXM

Five Minutes With: Doug Rozen, Chief Innovation Officer, MXM

Doug Rozen, of content marketing agency Meredith Xcelerated Marketing, looks at the challenge presented by the volume martech solutions out there, and the challenges of managing both structured and unstructured marketing data

Today's Forecast? More Content

Today's Forecast? More Content

AccuWeather's six secrets for producing better content.

Poor content strategy wastes leads

Poor content strategy wastes leads

The need for personalized content delivered over to the right channels is clear

How Meta.

How Meta.

We met with NewsCred to discuss what happens when branded content intersects with the newsroom.

Five Minutes With: Vince Mifsud, CEO of ScribbleLive

Five Minutes With: Vince Mifsud, CEO of ScribbleLive

Vince Mifsud on the challenge of content marketing to a dynamic audience

Marketing Content Gets Bad Reviews...From CMOs

Marketing Content Gets Bad Reviews...From CMOs

CMOs complain their thought leadership is neither engaging nor authoritative, and fails to reach decision-makers.

Keeping Brand Assets in a Brand's Hands

Keeping Brand Assets in a Brand's Hands

NAPC introduces a service designed to allow marketers avoid agency delays by giving them control of their own content and graphics.

The DAM recruitment puzzle

The DAM recruitment puzzle

Uncertainty about how to find digital asset managers reflects wider disruption in marketing tech staffing

Five Minutes With: Yasha Spong, Director of Business Development at Zample

Five Minutes With: Yasha Spong, Director of Business Development at Zample

Yasha Spong talks about the challenges and opportunities of scaling in-image ad capabilities

Microsoft's DAM journey

Microsoft's DAM journey

How Microsoft built a DAM system from the ground up

Highspot: Closing the loop on content performance

Highspot: Closing the loop on content performance

Visibility into the performance of every iteration of content is a vital part of DAM

The 7 C's of a Collaborative Content Culture

The 7 C's of a Collaborative Content Culture

A thorough breakdown of what it takes to implement a successful content strategy across an organization.

Why Verizon doesn't need AOL's content

Why Verizon doesn't need AOL's content

Verizon is well-positioned to become a publisher, but not necessarily of AOL's content

Snickers Satisfies Viewers' Hunger for Content

Snickers Satisfies Viewers' Hunger for Content

A new series of funny vlogs—or video blogs—hits a sweet spot with fans of the chocolate bar.

SmartyPants Vitamins Delivers Nutritious Content

SmartyPants Vitamins Delivers Nutritious Content

The health company is prescribing more than vitamins; it's encouraging a health-conscious lifestyle.

Spotify lets brands target your mood

Spotify lets brands target your mood

Spotify will let brands access users' listening to data to leverage targeted marketing

ClickZ Live: content marketing isn't easy

ClickZ Live: content marketing isn't easy

Speakers at ClickZ New York emphasized the importance--and the difficulty--of effective content marketing

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Storytelling Proves to Be the Perfect Prescription for HealthCentral.com

Content marketing that engages and inspires readers is just what the doctor ordered for this health website.

Keywee raises funds for content marketing

Keywee raises funds for content marketing

Content marketing platform Keywee raises $9.1 million in a financing round

PetRelocation Uses Content Marketing to Drive Sales

PetRelocation Uses Content Marketing to Drive Sales

Marketers at the pet travel service are barking up the right tree with a revamped content plan.

How to Tell Stories That Drive Action

How to Tell Stories That Drive Action

Here are some hard-hitting steps marketers can take to create inspiring stories that move consumers.

Content Marketing Strategies to Keep—and to Abandon

Content Marketing Strategies to Keep—and to Abandon

Content marketing is an age-old practice. Some methods are worth keeping; others, not so much.

Content Marketing That Sells

Content Marketing That Sells

4 ways to ensure that salespeople use the content that marketers create for them.

Five ways to learn a new skill or technology

Five ways to learn a new skill or technology

It's not easy, but it is possible

Don't Bore Your Customers With Content

Don't Bore Your Customers With Content

Whether your product is sexy or practical, your content can be engaging and profitable. Here's how.

Connect With Your Audience Through Content Marketing

Connect With Your Audience Through Content Marketing

Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.

Content Marketing Goes Global

Content Marketing Goes Global

Why simply using automated translation technology doesn't cut it.

Content Companies Merge and Get Funding to Expand

Content Companies Merge and Get Funding to Expand

Addvocate-Trapit is born with $10 million in Series B funding in hand. Trapit founder Gary Griffiths will head the new company.

Exploring the 4 C's of Content Marketing

Exploring the 4 C's of Content Marketing

There are dozens of factors that can determine the effectiveness of content marketing. Here are four strategy must-haves.

The Evolution from Digital...to Print?

The Evolution from Digital...to Print?

Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.

Weber Shandwick releases its own content management and publishing platform for clients

Weber Shandwick releases its own content management and publishing platform for clients

Agency develops a CMS platform for brand publishers.

Comic: The trouble with gating content through social logins

Comic: The trouble with gating content through social logins

Friday funnies from Nitrozac and Snaggy.

Is Your Content Strategy Aligned With the Stars?

Is Your Content Strategy Aligned With the Stars?

With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.

Study of car buyers highlights the effectiveness of earned content over owned

Study of car buyers highlights the effectiveness of earned content over owned

A news study by AddThis on the online habits of car buyers.

Fortune writer and PR pro spar over branded content at LinkedIn panel

Fortune writer and PR pro spar over branded content at LinkedIn panel

Adam Lashinsky of Fortune dismisses branded content 'propaganda'

"Internet Facts": The Supreme Court and Content Marketing

"Internet Facts": The Supreme Court and Content Marketing

Can you back up your content sources?

Engagement: The True Currency

Engagement: The True Currency

Skillful marketers say that engagement, not just profit, is the real measure of success.

Inbound Floats a Crystal Ball for Content

Inbound Floats a Crystal Ball for Content

Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.

Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Lessons from The Simpsons' character that will make marketers go, "Doh!"

Nerdist Ditches YouTube to Promote Weird Al Video

Nerdist Ditches YouTube to Promote Weird Al Video

Was the multi-platform content creator's decision a "Tacky" one?

Content Marketer or Media Mogul?

Content Marketer or Media Mogul?

Three approaches to taking content marketing to the next level.

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

More than half of consumers are likely to watch video, so where's the influx of branded video?

Infographic: A look at the best content promotion tools available for marketers

Infographic: A look at the best content promotion tools available for marketers

The content promotion tools landscape.

Report: IBM, Eloqua and Marketo among top rated B2B marketing automation platforms

Report: IBM, Eloqua and Marketo among top rated B2B marketing automation platforms

Marketing automation platforms evaluated in SiriusDecisions report.

Content recommender Outbrain is banning ads that look like link-bait articles

Content recommender Outbrain is banning ads that look like link-bait articles

Outbrain is looking to purge deceptive content from its feeds.

The 3 Gifts of Content Marketing

The 3 Gifts of Content Marketing

Content brings dialogue, emotion, and relevance to the brand-customer relationship.

45% of Millennials Aren't Compelled by Content

45% of Millennials Aren't Compelled by Content

When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.

Walmart responds to negative NYT article with this genius combination of PR and content marketing

Walmart responds to negative NYT article with this genius combination of PR and content marketing

Walmart pretends to be a newspaper editor for a day.

Infographic: The art and science of content marketing

Infographic: The art and science of content marketing

Creativity and analytics go hand in hand in this guide to content marketing.

AddThis launches a marketplace with new content engagement tools for publishers

AddThis launches a marketplace with new content engagement tools for publishers

Content marketers have a whole new range of content sharing and recommendation widgets.

6 insights on discovering content from Pinterest's CEO at Cannes

6 insights on discovering content from Pinterest's CEO at Cannes

Ben Silbermann on creating digital "a-ha" moments.

Rebelmouse wants to reinvent itself as the only content publishing platform you need

Rebelmouse wants to reinvent itself as the only content publishing platform you need

The platform pivots from content curating to publishing.

Infographic: 9 powerful blog promotion tactics from top marketing experts

Infographic: 9 powerful blog promotion tactics from top marketing experts

Top marketers reveal their blog promotion secrets.

Infographic: What everyone believes vs what everyone does in content marketing

Infographic: What everyone believes vs what everyone does in content marketing

Stats for a reality check

Does Content Marketing Measure Up?

Does Content Marketing Measure Up?

Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.

Visually now offers analytics for the content created through its platform

Visually now offers analytics for the content created through its platform

The content generation platform launches its own analytics.

Infographic: Every piece of content marketing you should be doing right now

Infographic: Every piece of content marketing you should be doing right now

How many channels are you on?

15 brands who are winning at content marketing

15 brands who are winning at content marketing

Content marketing champions from Marketo.

This new tool will make your blog posts effortlessly re-tweetable

This new tool will make your blog posts effortlessly re-tweetable

Twitter tips from the New York Times.

Infographic: Your complete guide to ebook marketing

Infographic: Your complete guide to ebook marketing

Why you need to start doing ebooks.

How Millennial Media Habits Affect Marketers

How Millennial Media Habits Affect Marketers

Panelists discussed the media consumption habits of millennials during Internet Week, touching on advertisers' and content marketers' options considering.

With TechValidate integration, Oracle's Marketing Cloud now has a content generating platform

With TechValidate integration, Oracle's Marketing Cloud now has a content generating platform

Content platform for use with Eloqua.

You'll never believe what makes Upworthy's headlines so clickable

You'll never believe what makes Upworthy's headlines so clickable

Headline writing tips for your blog.

Content: New Tool Aims to Put a Number on It

Content: New Tool Aims to Put a Number on It

Digital agency DigitasLBi has entered into a partnership with SimpleReach to create a standard success metric for branded content.

Infographic: Content Marketing Matters

Infographic: Content Marketing Matters

Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.

Want to Stay Sane? Scale Your Content.

Want to Stay Sane? Scale Your Content.

You don't have to be a content marketing mill to see content marketing results.

Native Advertising Hits the Mainstream

Native Advertising Hits the Mainstream

Audiences are more mobile and social than ever—which is why it's imperative for brands to present their advertising message in context of the user's experience.

Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Data Byte: Big Gains in Shareability and Responsive Content

Data Byte: Big Gains in Shareability and Responsive Content

With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.

News Byte: Marketing Apps for Marketing Dummies

News Byte: Marketing Apps for Marketing Dummies

Ion interactive attempts to make the latest thing in digital marketing accessible to non-techies.

eTail Blog Insights: 6 Ways Content Marketing Goes Wrong

eTail Blog Insights: 6 Ways Content Marketing Goes Wrong

Why your content isn't working...and how to make it better

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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