One on One: Jeff Yasuda on Why Music Should Qualify as Content

One on One: Jeff Yasuda on Why Music Should Qualify as Content

The CEO of Feed.fm explains talks about the significance of music as content for marketers

Google Feed is a Tempting Feast for Marketers

Google Feed is a Tempting Feast for Marketers

More personalization is in the cards with Google Feed

It Should Feel Like it's Coming From a Human

It Should Feel Like it's Coming From a Human

From Olson 1to1, guidance on tackling the content challenge

Content Marketing: Still a Priority, Still Misunderstood

Content Marketing: Still a Priority, Still Misunderstood

Marketers continue to invest in content, but still don't seem to understand how to really leverage that investment

Google Gives Marketers VR Building Blocks

Google Gives Marketers VR Building Blocks

Google's VR push goes beyond the YouTube initiative we reported last week

YouTube Heats Up VR Market

YouTube Heats Up VR Market

VR may take a leap forward thanks to new YouTube tools

How Content Mapping Is Key to Effective Social Media Strategies

How Content Mapping Is Key to Effective Social Media Strategies

With new solutions for display marketing, and marketer concerns on how ads and content align, better content mapping is becoming an essential step to message management

How Pampered Chef Maintains Brand Consistency

How Pampered Chef Maintains Brand Consistency

The direct seller of kitchen tools uses a digital asset management tool to ensure that both its internal employees and external consultants are promoting a consistent brand message

DAM Hard for Big Agency

DAM Hard for Big Agency

TBWA Worldwide sought a solution to managing an ocean of digital assets: It found Nuxeo

AI Makes Visual Intelligence Possible

AI Makes Visual Intelligence Possible

Visual intelligence will be key in a world where connectivity will happen increasingly via eyes (and voice) rather than by keyboard

One on One: Content Predictions from Ranjith Kumaran

One on One: Content Predictions from Ranjith Kumaran

Ranjith Kumaran of Hightail offers his 2017 predictions for content marketing

4 Considerations for Optimizing Your Website

4 Considerations for Optimizing Your Website

Expert tips from Boston's CMC

UX Is Content: Content Is UX.

UX Is Content: Content Is UX.

The lines behind web UX and web content are so blurred as to be almost meaningless

Compliance, Content, and Time are the Keys Great to Native Ads

Compliance, Content, and Time are the Keys Great to Native Ads

Content is selling. Especially when it's FTC compliant, and runs for several months.

Facebook Instant Articles Flopping for Publishers

Facebook Instant Articles Flopping for Publishers

Is the party over for Instant Articles?

One on One: Sergio Restrepo on Translation and Production on a Global Scale

One on One: Sergio Restrepo on Translation and Production on a Global Scale

Sergio Restrepo says Lionbridge, the translation platform, can be at the core of digital production

One on One: Patricia Césaire on Data and the Content Experience

One on One: Patricia Césaire on Data and the Content Experience

Patricia Césaire of ContentSquare

CMS Enters New Paradigm Shift

CMS Enters New Paradigm Shift

It's more important than ever for brands to choose the right platform

Better Wrong Than Late? The Content Marketing Balancing Act

Better Wrong Than Late? The Content Marketing Balancing Act

What's more important for content? Being great or being first?

Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

In its recent campaign, the fabric softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.

The Evolution of evo's Customer Review Strategy

The Evolution of evo's Customer Review Strategy

How the outdoor gear and apparel retailer has expanded its use of customer reviews over the past 10 years.

People Make the Most Typos When Writing for this Digital Channel

People Make the Most Typos When Writing for this Digital Channel

Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes

OneSpot Helps Optimize IBM Security Content

OneSpot Helps Optimize IBM Security Content

Knowing what content you have available is the first step; serving it to the right person at the right time comes next

Yes, Marketing Will Survive

Yes, Marketing Will Survive

The audience for traditional marketing messages will persist, and will remain valuable

Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

User generated content can do much more than augment a brand's content marketing

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

DoubleVerify authenticates digital environments for brand safety

Knotch's Gansca Extols the Value of First-Party Data

Knotch's Gansca Extols the Value of First-Party Data

How data can inform content marketing

New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

On our best and brightest

Advertisers Hard-Pressed to Solve Whitelisting Issue

Advertisers Hard-Pressed to Solve Whitelisting Issue

Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing

You Don't Need More People on Your Content Team in 2017

You Don't Need More People on Your Content Team in 2017

The technology can get you there

Location, Location, (Virtual) Location

Location, Location, (Virtual) Location

Real estate is about physical location. The virtual location of potential buyers is important too

One on One: James Norwood on Delivering the Immersive Customer Experience

One on One: James Norwood on Delivering the Immersive Customer Experience

James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies

Setting Free the Data

Setting Free the Data

There's no longer any reason for publishers and agencies to hold data hostage

AccuWeather Forecast Positive Amidst Emerging Competition

AccuWeather Forecast Positive Amidst Emerging Competition

The established player keeps eye on the prize

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

Tapad is using cross-device ID technology to help marketers engage with real people

Bridging the Creative Gap

Bridging the Creative Gap

There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge

SalesTech: Taking Two Clicks Down to One

SalesTech: Taking Two Clicks Down to One

Brainshark and Highspot seize an opportunity in the sales enablement market

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.

Cartoon: The Content Challenge

Great content, but stretch it out

Cartoon: A Resistant Strain

Imagine immunity to ads going...well, viral

40 Under 40 2016: Allison Tseng, DreamWorks Animation

40 Under 40 2016: Allison Tseng, DreamWorks Animation

Allison Tseng's love of marketing began with the six years she spent at Nickelodeon. She eventually traded in her Uggs for flip flops and moved to California to work for DreamWorks Animation.

40 Under 40 2016: Alessandra Souers, JibJab Bros. Studios

40 Under 40 2016: Alessandra Souers, JibJab Bros. Studios

Alessandra Souers leads marketing efforts for JibJab Bros. Studios, the internet's expert at putting faces in funny stuff.

The Hidden Costs of Creating Marketing Content

The Hidden Costs of Creating Marketing Content

A new report explores the real costs of creating engaging content

Education Is the Sparkle in Blue Nile's Marketing

Education Is the Sparkle in Blue Nile's Marketing

The online jeweler uses content to inform consumers and show them why Blue Nile is a cut above the rest.

Five Minutes With: Content is Still King, says Mary Ellen Dugan

Five Minutes With: Content is Still King, says Mary Ellen Dugan

Challenges and opportunities for WP Engine, a managed hosting service for apps and websites built with WordPress

One on One: Victor Wong on the Evolution of Ad Serving

One on One: Victor Wong on the Evolution of Ad Serving

Victor Wong of Thunder discusses ad blocking, walled data gardens, and better ad experiences

Amazon: Bargain Music Anchored to Echo?

Amazon: Bargain Music Anchored to Echo?

Will Amazon's discount music service really be tied to its Echo speaker?

Cartoon: The Power of Stories

Ephemeral as they are, some images stay with you

She Put the Huff in HuffPo

She Put the Huff in HuffPo

Arianna Huffington abandons HuffPo more than ten years after she created it

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind.

Hootsuite Announces High Profile Content Integrations

Hootsuite Announces High Profile Content Integrations

Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content

How to Plan Content Using Google Analytics Reports

How to Plan Content Using Google Analytics Reports

Using Affinity Reports, Second Dimension selectors, and Behavior Reports in Google Analytics can help marketers better plan content marketing strategies

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Creativity is seriously under-resourced (and undervalued) in a lot of marketing departments, he says.

Top 8 DMN Articles Surrounding the Flux of Content Marketing

Top 8 DMN Articles Surrounding the Flux of Content Marketing

There's an arc to our recent coverage of content marketing, and it spells change.

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Is Dash just about the data? But what if no one's pushing the button?

The Guide to Publisher Branded Content Studios

The Guide to Publisher Branded Content Studios

How publishers and advertisers can connect to do better marketing

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Albert Luk, general counsel at Jumbleberry, sees scaling to cope with real-time data as a major challenge for clients

Video Marketing: From Rhythm to Algorithm

Video Marketing: From Rhythm to Algorithm

Seerflix sees marketing videos as a form of flexible cinema

Meet the Marketer: Mark Bornstein of ON24

Meet the Marketer: Mark Bornstein of ON24

Mark Bornstein says the future is about conversations, not clicks

Publisher Branded Content Studios Proliferate

Publisher Branded Content Studios Proliferate

Yahoo latest to boosts its content marketing capabilities

Cartoon: The Pull of Inbound Marketing

Content or just plain old treats?

Discover a Fix for the Content Blues

Discover a Fix for the Content Blues

A new solution eases the strain of coming up with new content concepts

A Local Digital Brand Finds its Audience

A Local Digital Brand Finds its Audience

A Massachusetts luxury apartment brand provides a case study in audience targeting and content optimization

Spotlight On: The NewFronts Continue Quest for Digital Dollars

A week of high-cost events where media brands hope to attract advertisers' digital dollars

Five Minutes With: John Foley, CEO/Principal Brand Strategist of LEVEL

Five Minutes With: John Foley, CEO/Principal Brand Strategist of LEVEL

John Foley talks about the differentiation between marketing strategy and digital competency, and the challenge of finding great content.

A Day of Reckoning for Social Networks

A Day of Reckoning for Social Networks

The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

Virtual Reality is the Next Big Thing, So Brands Should Back Off

Virtual Reality is the Next Big Thing, So Brands Should Back Off

As exciting as it is, marketers should probably give VR some space before charging forth.

Video webcast tips from West

Video webcast tips from West

West Unified Communications has advice on getting the best out of video webcasting from a marketing perspective

Hootsuite gets more open

Hootsuite gets more open

New APIs from Hootsuite are aimed at integrating the social platform with other critical solutions

Bumps in the B2B digital road

Bumps in the B2B digital road

A new report shows B2B companies becoming accustomed to the importance of digital, while still wrestling with challenges

The Differences Between Branded Content and Native Advertising

The Differences Between Branded Content and Native Advertising

Two industry insiders argue that native ads are not content marketing.

Is Personalized Content Just What the Doctor Ordered? [Infographic]

Is Personalized Content Just What the Doctor Ordered? [Infographic]

For most marketers, personalization is the cure for ineffective content.

YesPath shines a light on the dark funnel

YesPath shines a light on the dark funnel

YesPath automates the identification and nurturing of leads, including "dark funnel" visitors

Content Marketing on a Mission

Content Marketing on a Mission

Teach For America's four pieces of advice for using excellent content to better understand, target, and convert audiences.

Casting marketing to the right screen

Casting marketing to the right screen

A rising demand for streaming services may hint at where marketing attribution should start for a number of digital strategies

Goldfish Rides the Wave of Excitement for #SB50 Snacking

Goldfish Rides the Wave of Excitement for #SB50 Snacking

The cheese crackers brand scored big before, during, and after Super Bowl Sunday with influencer marketing.

Seven leaders in video advertising

Seven leaders in video advertising

G2 Crowd rates the video advertising business

Content Marketing Formats Must Evolve

Content Marketing Formats Must Evolve

PDFs, infographics, and other static content aren't going to cut it for long.

Get on the Rightside of the dot

Get on the Rightside of the dot

Rightside is highlighting digital marketing opportunities created by the personalization of the Internet

Cultural Nuances Make Content Personal

Cultural Nuances Make Content Personal

Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.

Five Minutes With: Jacek Grebski, Founder and Partner at SWARM

Five Minutes With: Jacek Grebski, Founder and Partner at SWARM

Jacek Grebski on innovative ways of delivering great product to your living room

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Today's content needs to be engaging and personalized to really pop.

Google amps up mobile load speeds

Google amps up mobile load speeds

Faster mobile page loads help marketers deliver a positive content experience

Ricola Taps Into Genuine Customer Stories to Boost Sales

Ricola Taps Into Genuine Customer Stories to Boost Sales

Marketers for the cough drop maker say that millennials' passion for wellness is the remedy for the brand's storytelling challenges.

Will Content Replace Advertising?

Will Content Replace Advertising?

A spirited panel at Social Media Week in New York spelled out why marketers should stop treating content like ads and start being storytellers.

The Trouble With Content Marketing

The Trouble With Content Marketing

Content marketing has an identity crisis. Here's why (and how to resolve it).

Instabrand: Finding the right influencer

Instabrand: Finding the right influencer

Instabrand's search platform trawls major influencers to match them to the right brands

Zero paid media doesn't suit all brands

Zero paid media doesn't suit all brands

Lessons from current political campaigns teach that earned media isn't a magic bullet

GE's Audacious Approach to Content Marketing

GE's Audacious Approach to Content Marketing

Experimentation and innovation are in GE's DNA, so it's only natural that the digital industrial company pushes the boundaries in content marketing too.

Five Minutes With: Phil Harris, CEO of Geofeedia

Five Minutes With: Phil Harris, CEO of Geofeedia

These days, location is half the battle when it comes to getting the right message to the right customer at the right time

Infographic: Big SEO Changes in 2016

Infographic: Big SEO Changes in 2016

Search is always changing, and 2016 looks like it will be a watershed year

Personalized Content Helps Companies Stack the Deck in Their Favor [Infographic]

Personalized Content Helps Companies Stack the Deck in Their Favor [Infographic]

But not everyone is following suit.

Cinemagraphs: a picture sells a thousand words

Cinemagraphs: a picture sells a thousand words

Gallereplay explores the valuable territory between images and video

Echorank chases virality

Echorank chases virality

Using content to drive behavior and conversions beyond your immediate social network

Five Minutes With: Brad Jefferson, CEO of Animoto

Five Minutes With: Brad Jefferson, CEO of Animoto

The founder and CEO of business and personal video and photography platform Animoto discusses the explosive growth of video marketing

What 2016 Holds For Content Marketing

What 2016 Holds For Content Marketing

Scale, tone, and visuals will be the rage in the digital content space in 2016.

7 Secrets for High-Performing Content

7 Secrets for High-Performing Content

A list of my top 10 articles from 2015 with advice on how content marketers can replicate their success.

Online Reviews Score High Marks From Women

Online Reviews Score High Marks From Women

A recent study finds that 92% of women say online reviews are very or extremely important.

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