Marketers at the pet travel service are barking up the right tree with a revamped content plan.
Here are some hard-hitting steps marketers can take to create inspiring stories that move consumers.
Content marketing is an age-old practice. Some methods are worth keeping; others, not so much.
4 ways to ensure that salespeople use the content that marketers create for them.
Whether your product is sexy or practical, your content can be engaging and profitable. Here's how.
Dell's managing editor, Stephanie Losee, explains how to build audience trust with content.
Why simply using automated translation technology doesn't cut it.
Addvocate-Trapit is born with $10 million in Series B funding in hand. Trapit founder Gary Griffiths will head the new company.
There are dozens of factors that can determine the effectiveness of content marketing. Here are four strategy must-haves.
Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.
With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.
Can you back up your content sources?
Skillful marketers say that engagement, not just profit, is the real measure of success.
Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.
Lessons from The Simpsons' character that will make marketers go, "Doh!"
Was the multi-platform content creator's decision a "Tacky" one?
Three approaches to taking content marketing to the next level.
More than half of consumers are likely to watch video, so where's the influx of branded video?
Content brings dialogue, emotion, and relevance to the brand-customer relationship.
When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.
Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.
Panelists discussed the media consumption habits of millennials during Internet Week, touching on advertisers' and content marketers' options considering.
B2B marketers who bandy overused terms in their content marketing do so to their detriment.
Digital agency DigitasLBi has entered into a partnership with SimpleReach to create a standard success metric for branded content.
Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.
You don't have to be a content marketing mill to see content marketing results.
Audiences are more mobile and social than ever—which is why it's imperative for brands to present their advertising message in context of the user's experience.
Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.
With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.
Ion interactive attempts to make the latest thing in digital marketing accessible to non-techies.
Why your content isn't working...and how to make it better
Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.
By day, Mayur Gupta is global head, marketing technology, at Kimberly-Clark. In his off-hours, he blogs.
Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.
The software provider integrates two of its services to form a clear mobile mandate.
If content is king, then social media is queen.
Using content marketing to connect with the right customers in an authentic way.
The 2014 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.
5 tips for harnessing internal expertise to create compelling content.
As the popularity of using content marketing increases exponentially, so too does the potential for missteps.
What does it take to land a job as a chief content officer or head of content marketing? The founder of the Content Marketing Institute has some tips.
Creating marketing content without a plan will waste time, resources, and effort.
The age-old practice of content marketing, revitalized through digital, is more alluring than ever.
One blog post read infers infatuation. Two white paper downloads and you're going steady. Three mailing-list opens says it's serious...
4 ways marketers are using content to increase brand awareness and drive sales.
Here's what's next in content marketing.
The consumers are the ones doing the talking in today's marketing game.
Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.
What good is content if it fails to contribute to marketing ROI? Not good at all.
As if Big Data wasn't enough as overused "Big" buzz-phrase, marketers are now bandying about the term Big Content.
Content is truly king to the King of Beers. It drives sales and increases distribution, Lucas Herscovici tells eBev conference attendees.
Sees it as a complement to Eloqua Marketing Cloud; 'Content marketing arrives!' says a Compendium competitor.
Marketers who use content marketing don't need to create all the content themselves. Customers will gladly help.
Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.
FTC announces workshop to look into certain content marketing practices.
Content is the most important aspect of content marketing, yet all too often is lacking in quality.
From planning to delivery, content marketing should be strategic, not "seat of the pants"
Why good content reigns and how to start producing it.
A primer on the prestige makeup brand's content, search, and social strategies.
Three industry experts discuss why content marketing initiatives fail, and provide tips on building a successful strategy.
The moustache movement's CEO and cofounder tells how he grows its content marketing strategy.
How AIA unlocked the door to a category and released the first bail brand to the public.
According to a new study, teenagers are more loyal to their favorite content than the mediums they view it in.
One of the challenges that a financial services institution faces with its content marketing is that topics are often arcane and dry.
As customers' buying habits continue to change, content marketing strategies need to evolve, as well.
Marketers need to solidify their content ideas before deciding on which social network their content will live.
Marketers need an agile content supply chain to keep fresh content coming.
Marketing content should be monetized by trading less-qualified or non-sales ready leads for ones that are.
The video conferencing company repositions itself for a new age with its first truly integrated marketing program.
Fewer than 10% of purchasing executives trust content from vendors, a new study says.
Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
The brand generates serious buzz with a highly targeted campaign.
It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series.
HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.
Enterprise crowdsourcing unlocks value of online content for marketers.
Producing and promoting content that meets specific customer needs will to help improve the performance of marketers' content marketing efforts.
Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.
5 ways companies can be more dynamic with their content marketing.
The roaming gnome can't do it all! Travelocity enhances its site content to personalize the customer experience
Three ways to avoid royal screw-ups when creating and sharing content.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...