With new solutions for display marketing, and marketer concerns on how ads and content align, better content mapping is becoming an essential step to message management
The direct seller of kitchen tools uses a digital asset management tool to ensure that both its internal employees and external consultants are promoting a consistent brand message
In its recent campaign, the fabric softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.
Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes
James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies
The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.
Allison Tseng's love of marketing began with the six years she spent at Nickelodeon. She eventually traded in her Uggs for flip flops and moved to California to work for DreamWorks Animation.
Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets
Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content
Using Affinity Reports, Second Dimension selectors, and Behavior Reports in Google Analytics can help marketers better plan content marketing strategies
A week of high-cost events where media brands hope to attract advertisers' digital dollars
John Foley talks about the differentiation between marketing strategy and digital competency, and the challenge of finding great content.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.
Marketers for the cough drop maker say that millennials' passion for wellness is the remedy for the brand's storytelling challenges.
Experimentation and innovation are in GE's DNA, so it's only natural that the digital industrial company pushes the boundaries in content marketing too.
The founder and CEO of business and personal video and photography platform Animoto discusses the explosive growth of video marketing
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
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