Is Your Content Strategy Aligned With the Stars?

Is Your Content Strategy Aligned With the Stars?

With so many content placement options, you need to link the ones that make sense. Think constellations, suggests Edelman's content chief.

"Internet Facts": The Supreme Court and Content Marketing

"Internet Facts": The Supreme Court and Content Marketing

Can you back up your content sources?

Engagement: The True Currency

Engagement: The True Currency

Skillful marketers say that engagement, not just profit, is the real measure of success.

Inbound Floats a Crystal Ball for Content

Inbound Floats a Crystal Ball for Content

Digital's version of the cranky editor, InboundWriter, updates its content marketing software to predict what topics and treatments will hit it big.

Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Don't Be Poochie: 3 Content Marketing Do's and Don'ts

Lessons from The Simpsons' character that will make marketers go, "Doh!"

Nerdist Ditches YouTube to Promote Weird Al Video

Nerdist Ditches YouTube to Promote Weird Al Video

Was the multi-platform content creator's decision a "Tacky" one?

Content Marketer or Media Mogul?

Content Marketer or Media Mogul?

Three approaches to taking content marketing to the next level.

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

Businesses Still Aren't Prioritizing Video, Despite Consumer Preferences

More than half of consumers are likely to watch video, so where's the influx of branded video?

The 3 Gifts of Content Marketing

The 3 Gifts of Content Marketing

Content brings dialogue, emotion, and relevance to the brand-customer relationship.

45% of Millennials Aren't Compelled by Content

45% of Millennials Aren't Compelled by Content

When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.

Does Content Marketing Measure Up?

Does Content Marketing Measure Up?

Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.

How Millennial Media Habits Affect Marketers

How Millennial Media Habits Affect Marketers

Panelists discussed the media consumption habits of millennials during Internet Week, touching on advertisers' and content marketers' options considering.

Removing the Stinger From Empty Buzzwords

Removing the Stinger From Empty Buzzwords

B2B marketers who bandy overused terms in their content marketing do so to their detriment.

Content: New Tool Aims to Put a Number on It

Content: New Tool Aims to Put a Number on It

Digital agency DigitasLBi has entered into a partnership with SimpleReach to create a standard success metric for branded content.

Infographic: Content Marketing Matters

Infographic: Content Marketing Matters

Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.

Want to Stay Sane? Scale Your Content.

Want to Stay Sane? Scale Your Content.

You don't have to be a content marketing mill to see content marketing results.

Native Advertising Hits the Mainstream

Native Advertising Hits the Mainstream

Audiences are more mobile and social than ever—which is why it's imperative for brands to present their advertising message in context of the user's experience.

Five Content Marketing Lessons for Video

Five Content Marketing Lessons for Video

Forget going viral. Here are five ways marketers can leverage YouTube to drive loyalty and engagement.

Data Byte: Big Gains in Shareability and Responsive Content

Data Byte: Big Gains in Shareability and Responsive Content

With 93% of consumers sharing content, content marketers have all the incentive needed to make shareability and responsive site design top priorities.

News Byte: Marketing Apps for Marketing Dummies

News Byte: Marketing Apps for Marketing Dummies

Ion interactive attempts to make the latest thing in digital marketing accessible to non-techies.

eTail Blog Insights: 6 Ways Content Marketing Goes Wrong

eTail Blog Insights: 6 Ways Content Marketing Goes Wrong

Why your content isn't working...and how to make it better

The Six Kinds of B2B Content Consumers

The Six Kinds of B2B Content Consumers

Marketing is hard, especially content marketing. According to a new study, there are half a dozen species of industry information ingesters.

Kia and its Souped-Up Content Machine

Kia and its Souped-Up Content Machine

The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.

4 Elements of Extraordinary Storytelling

4 Elements of Extraordinary Storytelling

Telling stories through data can be challenging, especially when it involves making intricate and complex concepts easily understandable.

The Rationale Behind Personal Branding

The Rationale Behind Personal Branding

By day, Mayur Gupta is global head, marketing technology, at Kimberly-Clark. In his off-hours, he blogs.

Content, Measure for Measure

Content, Measure for Measure

Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.

News Byte: Adobe Combines Experience Manager and Publishing Suite

News Byte: Adobe Combines Experience Manager and Publishing Suite

The software provider integrates two of its services to form a clear mobile mandate.

Content Marketing's Evolution From Broadcasting to Socializing

Content Marketing's Evolution From Broadcasting to Socializing

If content is king, then social media is queen.

Storytelling at Scale

Storytelling at Scale

Using content marketing to connect with the right customers in an authentic way.

2014 Essential Guide to Content Marketing

2014 Essential Guide to Content Marketing

The 2014 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.

Ignite Your Content Marketing

Ignite Your Content Marketing

5 tips for harnessing internal expertise to create compelling content.

12 Content Marketing Gaffes to Avoid

12 Content Marketing Gaffes to Avoid

As the popularity of using content marketing increases exponentially, so too does the potential for missteps.

How to Snag the Top Content Job

How to Snag the Top Content Job

What does it take to land a job as a chief content officer or head of content marketing? The founder of the Content Marketing Institute has some tips.

Strategy First, Then Content

Strategy First, Then Content

Creating marketing content without a plan will waste time, resources, and effort.

The Content Marketing Obsession

The Content Marketing Obsession

The age-old practice of content marketing, revitalized through digital, is more alluring than ever.

Content Marketing Fuels the Customer Lifecycle

Content Marketing Fuels the Customer Lifecycle

One blog post read infers infatuation. Two white paper downloads and you're going steady. Three mailing-list opens says it's serious...

Content Marketing Gets Creative

Content Marketing Gets Creative

4 ways marketers are using content to increase brand awareness and drive sales.

Putting Content in Context

Putting Content in Context

Here's what's next in content marketing.

Stop Trying to Talk to Consumers

Stop Trying to Talk to Consumers

The consumers are the ones doing the talking in today's marketing game.

Marketing Automation Bolsters Content Marketing Effectiveness

Marketing Automation Bolsters Content Marketing Effectiveness

Using marketing automation can make marketers much more effective in using content for lead generation, according to a new report.

Seven Steps to Produce and Measure Content That Works

Seven Steps to Produce and Measure Content That Works

What good is content if it fails to contribute to marketing ROI? Not good at all.

Word to the Wise: Big Content

Word to the Wise: Big Content

As if Big Data wasn't enough as overused "Big" buzz-phrase, marketers are now bandying about the term Big Content.

Anheuser-Busch Brands' Media Goal Is 50% Earned, Says Digital Marketing Chief

Anheuser-Busch Brands' Media Goal Is 50% Earned, Says Digital Marketing Chief

Content is truly king to the King of Beers. It drives sales and increases distribution, Lucas Herscovici tells eBev conference attendees.

Oracle Buys Content Marketer Compendium

Oracle Buys Content Marketer Compendium

Sees it as a complement to Eloqua Marketing Cloud; 'Content marketing arrives!' says a Compendium competitor.

The Case for Community-Driven Content

The Case for Community-Driven Content

Marketers who use content marketing don't need to create all the content themselves. Customers will gladly help.

Redken's Content Marketing Is Totally In Style

Redken's Content Marketing Is Totally In Style

Redken's content strategy enables the salon brand to develop and deliver relevant content based on changing consumer interests and trends.

News Byte: FTC to Look Into Native Advertising

News Byte: FTC to Look Into Native Advertising

FTC announces workshop to look into certain content marketing practices.

Content Marketing's Plain English Problem

Content Marketing's Plain English Problem

Content is the most important aspect of content marketing, yet all too often is lacking in quality.

5 Tips for a Stronger Content Marketing Strategy

5 Tips for a Stronger Content Marketing Strategy

From planning to delivery, content marketing should be strategic, not "seat of the pants"

Content Isn't King, After All

Content Isn't King, After All

Why good content reigns and how to start producing it.

For Smashbox, Education is the Ultimate Foundation

For Smashbox, Education is the Ultimate Foundation

A primer on the prestige makeup brand's content, search, and social strategies.

9 Reasons Content Marketing Programs Fail, and How to Ensure They Don't

9 Reasons Content Marketing Programs Fail, and How to Ensure They Don't

Three industry experts discuss why content marketing initiatives fail, and provide tips on building a successful strategy.

Movember's Content Strategy Is Anything but Hairy

Movember's Content Strategy Is Anything but Hairy

The moustache movement's CEO and cofounder tells how he grows its content marketing strategy.

Birthing a National Brand

Birthing a National Brand

How AIA unlocked the door to a category and released the first bail brand to the public.

For Teens, It's All About the Content

For Teens, It's All About the Content

According to a new study, teenagers are more loyal to their favorite content than the mediums they view it in.

Bank of America Merrill Lynch's Bullish Content Strategy

Bank of America Merrill Lynch's Bullish Content Strategy

One of the challenges that a financial services institution faces with its content marketing is that topics are often arcane and dry.

3 Things Every Content Marketer Better Know

3 Things Every Content Marketer Better Know

As customers' buying habits continue to change, content marketing strategies need to evolve, as well.

BuzzFeed and Old Spice on Engaging Social Content

BuzzFeed and Old Spice on Engaging Social Content

Marketers need to solidify their content ideas before deciding on which social network their content will live.

Here Comes Big Content

Here Comes Big Content

Marketers need an agile content supply chain to keep fresh content coming.

Content Marketing Is Also About Monetization

Content Marketing Is Also About Monetization

Marketing content should be monetized by trading less-qualified or non-sales ready leads for ones that are.

Yorktel Fine-Tunes a New Picture

Yorktel Fine-Tunes a New Picture

The video conferencing company repositions itself for a new age with its first truly integrated marketing program.

B2B Marketers Get an "F" for Content

B2B Marketers Get an "F" for Content

Fewer than 10% of purchasing executives trust content from vendors, a new study says.

Your Brand is Alive: News From the Digitas NewFront

Your Brand is Alive: News From the Digitas NewFront

Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.

Q&A: Terry Young, CEO, Sparks & Honey

Q&A: Terry Young, CEO, Sparks & Honey

Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.

Makino's Well-Oiled, Integrated Marketing Effort

Makino's Well-Oiled, Integrated Marketing Effort

The brand generates serious buzz with a highly targeted campaign.

ReviMedia Video Series, Part 2: Use Content To Bolster Your Lead Gen

ReviMedia Video Series, Part 2: Use Content To Bolster Your Lead Gen

It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series.

A Video Chat with Mike Volpe, CMO, HubSpot

A Video Chat with Mike Volpe, CMO, HubSpot

HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.

Don't Get Lost in Translation

Don't Get Lost in Translation

Enterprise crowdsourcing unlocks value of online content for marketers.

4 Steps for a More Strategic Approach to Content Marketing

4 Steps for a More Strategic Approach to Content Marketing

Producing and promoting content that meets specific customer needs will to help improve the performance of marketers' content marketing efforts.

Content Isn't Marketing Without a Strategy

Content Isn't Marketing Without a Strategy

Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.

Not Just Content, Dynamic Content

Not Just Content, Dynamic Content

5 ways companies can be more dynamic with their content marketing.

Travelocity's Thematic Content Guides Customers

Travelocity's Thematic Content Guides Customers

The roaming gnome can't do it all! Travelocity enhances its site content to personalize the customer experience

Content Is (a Misunderstood and Diverse) King(dom)

Content Is (a Misunderstood and Diverse) King(dom)

Three ways to avoid royal screw-ups when creating and sharing content.

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