James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies
The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.
Allison Tseng's love of marketing began with the six years she spent at Nickelodeon. She eventually traded in her Uggs for flip flops and moved to California to work for DreamWorks Animation.
Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets
Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content
Using Affinity Reports, Second Dimension selectors, and Behavior Reports in Google Analytics can help marketers better plan content marketing strategies
A week of high-cost events where media brands hope to attract advertisers' digital dollars
John Foley talks about the differentiation between marketing strategy and digital competency, and the challenge of finding great content.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.
Marketers for the cough drop maker say that millennials' passion for wellness is the remedy for the brand's storytelling challenges.
Experimentation and innovation are in GE's DNA, so it's only natural that the digital industrial company pushes the boundaries in content marketing too.
The founder and CEO of business and personal video and photography platform Animoto discusses the explosive growth of video marketing
Join ProofHQ and The Hub for a webinar that explores how implementing strategies and processes in the areas of marketing operations, collaboration, compliance, and review and approval provide your marketing team with a strong foundation for effective content marketing.
Doug Rozen, of content marketing agency Meredith Xcelerated Marketing, looks at the challenge presented by the volume martech solutions out there, and the challenges of managing both structured and unstructured marketing data
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