New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

On our best and brightest

Advertisers Hard-Pressed to Solve Whitelisting Issue

Advertisers Hard-Pressed to Solve Whitelisting Issue

Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing

You Don't Need More People on Your Content Team in 2017

You Don't Need More People on Your Content Team in 2017

The technology can get you there

Location, Location, (Virtual) Location

Location, Location, (Virtual) Location

Real estate is about physical location. The virtual location of potential buyers is important too

One on One: James Norwood on Delivering the Immersive Customer Experience

One on One: James Norwood on Delivering the Immersive Customer Experience

James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies

Setting Free the Data

Setting Free the Data

There's no longer any reason for publishers and agencies to hold data hostage

AccuWeather Forecast Positive Amidst Emerging Competition

AccuWeather Forecast Positive Amidst Emerging Competition

The established player keeps eye on the prize

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

Tapad is using cross-device ID technology to help marketers engage with real people

Bridging the Creative Gap

Bridging the Creative Gap

There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge

SalesTech: Taking Two Clicks Down to One

SalesTech: Taking Two Clicks Down to One

Brainshark and Highspot seize an opportunity in the sales enablement market

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.

Cartoon: The Content Challenge

Great content, but stretch it out

Cartoon: A Resistant Strain

Imagine immunity to ads going...well, viral

40 Under 40 2016: Allison Tseng, DreamWorks Animation

40 Under 40 2016: Allison Tseng, DreamWorks Animation

Allison Tseng's love of marketing began with the six years she spent at Nickelodeon. She eventually traded in her Uggs for flip flops and moved to California to work for DreamWorks Animation.

40 Under 40 2016: Alessandra Souers, JibJab Bros. Studios

40 Under 40 2016: Alessandra Souers, JibJab Bros. Studios

Alessandra Souers leads marketing efforts for JibJab Bros. Studios, the internet's expert at putting faces in funny stuff.

The Hidden Costs of Creating Marketing Content

The Hidden Costs of Creating Marketing Content

A new report explores the real costs of creating engaging content

Education Is the Sparkle in Blue Nile's Marketing

Education Is the Sparkle in Blue Nile's Marketing

The online jeweler uses content to inform consumers and show them why Blue Nile is a cut above the rest.

Five Minutes With: Content is Still King, says Mary Ellen Dugan

Five Minutes With: Content is Still King, says Mary Ellen Dugan

Challenges and opportunities for WP Engine, a managed hosting service for apps and websites built with WordPress

One on One: Victor Wong on the Evolution of Ad Serving

One on One: Victor Wong on the Evolution of Ad Serving

Victor Wong of Thunder discusses ad blocking, walled data gardens, and better ad experiences

Amazon: Bargain Music Anchored to Echo?

Amazon: Bargain Music Anchored to Echo?

Will Amazon's discount music service really be tied to its Echo speaker?

Cartoon: The Power of Stories

Ephemeral as they are, some images stay with you

She Put the Huff in HuffPo

She Put the Huff in HuffPo

Arianna Huffington abandons HuffPo more than ten years after she created it

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind.

Hootsuite Announces High Profile Content Integrations

Hootsuite Announces High Profile Content Integrations

Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content

How to Plan Content Using Google Analytics Reports

How to Plan Content Using Google Analytics Reports

Using Affinity Reports, Second Dimension selectors, and Behavior Reports in Google Analytics can help marketers better plan content marketing strategies

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Creativity is seriously under-resourced (and undervalued) in a lot of marketing departments, he says.

Top 8 DMN Articles Surrounding the Flux of Content Marketing

Top 8 DMN Articles Surrounding the Flux of Content Marketing

There's an arc to our recent coverage of content marketing, and it spells change.

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Is Dash just about the data? But what if no one's pushing the button?

The Guide to Publisher Branded Content Studios

The Guide to Publisher Branded Content Studios

How publishers and advertisers can connect to do better marketing

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Albert Luk, general counsel at Jumbleberry, sees scaling to cope with real-time data as a major challenge for clients

Video Marketing: From Rhythm to Algorithm

Video Marketing: From Rhythm to Algorithm

Seerflix sees marketing videos as a form of flexible cinema

Meet the Marketer: Mark Bornstein of ON24

Meet the Marketer: Mark Bornstein of ON24

Mark Bornstein says the future is about conversations, not clicks

Publisher Branded Content Studios Proliferate

Publisher Branded Content Studios Proliferate

Yahoo latest to boosts its content marketing capabilities

Cartoon: The Pull of Inbound Marketing

Content or just plain old treats?

Discover a Fix for the Content Blues

Discover a Fix for the Content Blues

A new solution eases the strain of coming up with new content concepts

A Local Digital Brand Finds its Audience

A Local Digital Brand Finds its Audience

A Massachusetts luxury apartment brand provides a case study in audience targeting and content optimization

Spotlight On: The NewFronts Continue Quest for Digital Dollars

A week of high-cost events where media brands hope to attract advertisers' digital dollars

Five Minutes With: John Foley, CEO/Principal Brand Strategist of LEVEL

Five Minutes With: John Foley, CEO/Principal Brand Strategist of LEVEL

John Foley talks about the differentiation between marketing strategy and digital competency, and the challenge of finding great content.

A Day of Reckoning for Social Networks

A Day of Reckoning for Social Networks

The days of free traffic are over. But this time it's Facebook and other social sites that have to pay.

Virtual Reality is the Next Big Thing, So Brands Should Back Off

Virtual Reality is the Next Big Thing, So Brands Should Back Off

As exciting as it is, marketers should probably give VR some space before charging forth.

Video webcast tips from West

Video webcast tips from West

West Unified Communications has advice on getting the best out of video webcasting from a marketing perspective

Hootsuite gets more open

Hootsuite gets more open

New APIs from Hootsuite are aimed at integrating the social platform with other critical solutions

Bumps in the B2B digital road

Bumps in the B2B digital road

A new report shows B2B companies becoming accustomed to the importance of digital, while still wrestling with challenges

The Differences Between Branded Content and Native Advertising

The Differences Between Branded Content and Native Advertising

Two industry insiders argue that native ads are not content marketing.

Is Personalized Content Just What the Doctor Ordered? [Infographic]

Is Personalized Content Just What the Doctor Ordered? [Infographic]

For most marketers, personalization is the cure for ineffective content.

YesPath shines a light on the dark funnel

YesPath shines a light on the dark funnel

YesPath automates the identification and nurturing of leads, including "dark funnel" visitors

Content Marketing on a Mission

Content Marketing on a Mission

Teach For America's four pieces of advice for using excellent content to better understand, target, and convert audiences.

Casting marketing to the right screen

Casting marketing to the right screen

A rising demand for streaming services may hint at where marketing attribution should start for a number of digital strategies

Goldfish Rides the Wave of Excitement for #SB50 Snacking

Goldfish Rides the Wave of Excitement for #SB50 Snacking

The cheese crackers brand scored big before, during, and after Super Bowl Sunday with influencer marketing.

Seven leaders in video advertising

Seven leaders in video advertising

G2 Crowd rates the video advertising business

Content Marketing Formats Must Evolve

Content Marketing Formats Must Evolve

PDFs, infographics, and other static content aren't going to cut it for long.

Get on the Rightside of the dot

Get on the Rightside of the dot

Rightside is highlighting digital marketing opportunities created by the personalization of the Internet

Cultural Nuances Make Content Personal

Cultural Nuances Make Content Personal

Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.

Five Minutes With: Jacek Grebski, Founder and Partner at SWARM

Five Minutes With: Jacek Grebski, Founder and Partner at SWARM

Jacek Grebski on innovative ways of delivering great product to your living room

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Don't Let Poor Technology Burst Your Content Marketing Bubble [Infographic]

Today's content needs to be engaging and personalized to really pop.

Google amps up mobile load speeds

Google amps up mobile load speeds

Faster mobile page loads help marketers deliver a positive content experience

Ricola Taps Into Genuine Customer Stories to Boost Sales

Ricola Taps Into Genuine Customer Stories to Boost Sales

Marketers for the cough drop maker say that millennials' passion for wellness is the remedy for the brand's storytelling challenges.

Will Content Replace Advertising?

Will Content Replace Advertising?

A spirited panel at Social Media Week in New York spelled out why marketers should stop treating content like ads and start being storytellers.

The Trouble With Content Marketing

The Trouble With Content Marketing

Content marketing has an identity crisis. Here's why (and how to resolve it).

Instabrand: Finding the right influencer

Instabrand: Finding the right influencer

Instabrand's search platform trawls major influencers to match them to the right brands

Zero paid media doesn't suit all brands

Zero paid media doesn't suit all brands

Lessons from current political campaigns teach that earned media isn't a magic bullet

GE's Audacious Approach to Content Marketing

GE's Audacious Approach to Content Marketing

Experimentation and innovation are in GE's DNA, so it's only natural that the digital industrial company pushes the boundaries in content marketing too.

Five Minutes With: Phil Harris, CEO of Geofeedia

Five Minutes With: Phil Harris, CEO of Geofeedia

These days, location is half the battle when it comes to getting the right message to the right customer at the right time

Infographic: Big SEO Changes in 2016

Infographic: Big SEO Changes in 2016

Search is always changing, and 2016 looks like it will be a watershed year

Personalized Content Helps Companies Stack the Deck in Their Favor [Infographic]

Personalized Content Helps Companies Stack the Deck in Their Favor [Infographic]

But not everyone is following suit.

Cinemagraphs: a picture sells a thousand words

Cinemagraphs: a picture sells a thousand words

Gallereplay explores the valuable territory between images and video

Echorank chases virality

Echorank chases virality

Using content to drive behavior and conversions beyond your immediate social network

Five Minutes With: Brad Jefferson, CEO of Animoto

Five Minutes With: Brad Jefferson, CEO of Animoto

The founder and CEO of business and personal video and photography platform Animoto discusses the explosive growth of video marketing

What 2016 Holds For Content Marketing

What 2016 Holds For Content Marketing

Scale, tone, and visuals will be the rage in the digital content space in 2016.

7 Secrets for High-Performing Content

7 Secrets for High-Performing Content

A list of my top 10 articles from 2015 with advice on how content marketers can replicate their success.

Online Reviews Score High Marks From Women

Online Reviews Score High Marks From Women

A recent study finds that 92% of women say online reviews are very or extremely important.

The Hub Podcast: The Force is With Us

The Hub Podcast: The Force is With Us

Keith and Kim talk Star Wars marketing and New Year resolutions

Data-Driven Storytelling Pays Off for Western Union

Data-Driven Storytelling Pays Off for Western Union

The money-sending company uses customer insight as inspiration for its multichannel, sweepstakes campaign.

Smart Cookies Rely on Content Marketing [Infographic]

Smart Cookies Rely on Content Marketing [Infographic]

CMOs need to act like publishers if they hope to make some dough.

Five Minutes With: Kohl Norville, Content Director at Motive Made Studios

Five Minutes With: Kohl Norville, Content Director at Motive Made Studios

Kohl Norville on the importance of keeping content natural, honest and real

Take Your (Marketing) Vitamins

Take Your (Marketing) Vitamins

Here's a healthy dose of essential components for marketing strategies.

Boomtrain: beyond segmentation

Boomtrain: beyond segmentation

Boomtrain says machine learning-driven marketing intelligence means an end to audience segmentation

5 Ways to Make Social Content Work For You

5 Ways to Make Social Content Work For You

Delivery.com's VP of marketing shares her recommendations for producing content that drives engagement.

4 Ways to Improve the Effectiveness of Your Content Marketing

4 Ways to Improve the Effectiveness of Your Content Marketing

Join ProofHQ and The Hub for a webinar that explores how implementing strategies and processes in the areas of marketing operations, collaboration, compliance, and review and approval provide your marketing team with a strong foundation for effective content marketing.

Episerver begins its ascent

Episerver begins its ascent

Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner

Episerver begins its ascent

Episerver begins its ascent

Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner

Five Minutes With: Charles Whiteman, SVP of Client Services at MotionPoint

Five Minutes With: Charles Whiteman, SVP of Client Services at MotionPoint

Charles Whiteman looks at the challenges and opportunities of expanding digital marketing globally

The Hub Podcast: Creative is Playing Catch-Up

The Hub Podcast: Creative is Playing Catch-Up

Kim looks at the problem creative has keeping up with the demands of big data-driven customer journeys

The Content Marketing Buzz Kill [Infographic]

The Content Marketing Buzz Kill [Infographic]

Marketers and creatives feel the sting when there's a lack of collaboration on content marketing efforts.

Splice Machine puts B2C customer data on steroids

Splice Machine puts B2C customer data on steroids

Splice Machine faces up to the challenge of managing terabytes of consumer data in real time

Livefyre rebuilds its offering

Livefyre rebuilds its offering

Lifefyre reinvents its content marketing and engagement platform

Intel Reboots Its Marketing Strategy

Intel Reboots Its Marketing Strategy

A new, more agile approach to content marketing is powering the computing company's marketing plans.

Is Your Brand Contagious?

Is Your Brand Contagious?

Consumers may sometimes seem allergic to marketing, but certainly aren't sick of these brands' social content.

Stackla looks for ROI from UGC

Stackla looks for ROI from UGC

Stackla manages and measures user-generated content

Revjet takes off

Revjet takes off

RevJet brings marketing technology to ad creatives

Finding a Brand Voice That Resonates

Finding a Brand Voice That Resonates

weBoost's brand transformation journey reveals how finding its true brand voice helped it connect with its target audience.

Five Minutes With: Doug Rozen, Chief Innovation Officer, MXM

Five Minutes With: Doug Rozen, Chief Innovation Officer, MXM

Doug Rozen, of content marketing agency Meredith Xcelerated Marketing, looks at the challenge presented by the volume martech solutions out there, and the challenges of managing both structured and unstructured marketing data

HIRO: personalizing video, targeting ads

HIRO: personalizing video, targeting ads

HIRO applies a programmatic approach both to distribution of video content and monetization of video ads

10 Stats That Show Why User-Generated Content Works

10 Stats That Show Why User-Generated Content Works

A number of marketers have yet to consider UGC in their strategies, but these statistics may change all of that.

FameBit goes beyond YouTube to match talent with brands

FameBit goes beyond YouTube to match talent with brands

Famebit extends the reach of its influencer-created video content

Storytelling to the Next Generation

Storytelling to the Next Generation

Experimenting with emerging technology to reach millennial buyers and influencers

Celebrity-generated content is priceless

Celebrity-generated content is priceless

Free celebrity endorsements pay huge dividends for a high-end fashion house

Five Minutes With: Julie Ginches, CMO at Kahuna

Five Minutes With: Julie Ginches, CMO at Kahuna

Julie Ginches of Kahuna talks communication automation and other marketing tech challenges

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