10 Ways to Enhance Your Webinar Content

Share this content:
Register now!

Thursday, May 28
1:00PM ET/10:00AM PT


What makes a webinar great? While there are a lot of elements that go into a successful webinar, truly great webinars feature strong content that is presented in an effective way. Join ON24 and Direct Marketing News for an interactive conversation that will highlight best practices on how to increase the effectiveness of your webinar content.

This presentation will cover:


• How to customize webinar content for each stage of the buying cycle
• How to keep your audience engaged
• Customizing content for buyer personas
• Using webinars for interactive storytelling



Featured Speaker:



Mark Bornstein, Sr. Director, Content Marketing, ON24 Inc.

As Sr. Director of Content Marketing for ON24, Mark manages content strategy and marketing communications in support of webcasting and virtual event solutions. Mark brings over 20 years of content marketing, account management and communications experience with leading technology firms, including: Cisco, GE Access and Compatible Systems.

close

Next Article in Content Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above