Content Management

Keeping Brand Assets in a Brand's Hands

Keeping Brand Assets in a Brand's Hands

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NAPC introduces a service designed to allow marketers avoid agency delays by giving them control of their own content and graphics.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling author

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.

Content, Measure for Measure

Content, Measure for Measure

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Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.

The Content Marketing Obsession

The Content Marketing Obsession

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The age-old practice of content marketing, revitalized through digital, is more alluring than ever.

Strategy First, Then Content

Strategy First, Then Content

Creating marketing content without a plan will waste time, resources, and effort.

Ignite Your Content Marketing

Ignite Your Content Marketing

5 tips for harnessing internal expertise to create compelling content.

2014 Essential Guide to Content Marketing

2014 Essential Guide to Content Marketing

The 2014 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.

5 Direct Marketing Mistakes and how to Avoid Them

5 Direct Marketing Mistakes and how to Avoid Them

Here's how marketers can sidestep all-too-common marketing gaffes that annoy customers.

Here Comes Big Content

Here Comes Big Content

Marketers need an agile content supply chain to keep fresh content coming.

Are Marketers Selling Salespeople Short?

Are Marketers Selling Salespeople Short?

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Marketers provide tools to help convert new customers, but fall short in advising sales pros on what to deploy and when, says a new survey.

Content Isn't Marketing Without a Strategy

Content Isn't Marketing Without a Strategy

Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.

Travelocity's Thematic Content Guides Customers

Travelocity's Thematic Content Guides Customers

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The roaming gnome can't do it all! Travelocity enhances its site content to personalize the customer experience

E-commerce is about more than a 'buy now' button

E-commerce is about more than a 'buy now' button

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If a brand's considering e-commerce, it better not leap before it looks—that is, if it wants to keep its customers.

King Content

King Content

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In the marketing world, everyone wants to talk metrics ("actionable data" is to the marketing world what "organic" is to grocery stores). Ultimately, it's content that's going to drive results, either positively or negatively.

Next up for NetSuite: content management for e-commerce

Next up for NetSuite: content management for e-commerce

NetSuite plans make content management a major priority for its developers and e-commerce customers, said Andy Lloyd, GM of e-commerce products.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...