Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.
The age-old practice of content marketing, revitalized through digital, is more alluring than ever.
Creating marketing content without a plan will waste time, resources, and effort.
5 tips for harnessing internal expertise to create compelling content.
The 2014 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.
Here's how marketers can sidestep all-too-common marketing gaffes that annoy customers.
Marketers need an agile content supply chain to keep fresh content coming.
Marketers provide tools to help convert new customers, but fall short in advising sales pros on what to deploy and when, says a new survey.
Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.
The roaming gnome can't do it all! Travelocity enhances its site content to personalize the customer experience
If a brand's considering e-commerce, it better not leap before it looks—that is, if it wants to keep its customers.
In the marketing world, everyone wants to talk metrics ("actionable data" is to the marketing world what "organic" is to grocery stores). Ultimately, it's content that's going to drive results, either positively or negatively.
NetSuite plans make content management a major priority for its developers and e-commerce customers, said Andy Lloyd, GM of e-commerce products.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.