Marketers provide tools to help convert new customers, but fall short in advising sales pros on what to deploy and when, says a new survey.
Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.
The roaming gnome can't do it all! Travelocity enhances its site content to personalize the customer experience
If a brand's considering e-commerce, it better not leap before it looks—that is, if it wants to keep its customers.
In the marketing world, everyone wants to talk metrics ("actionable data" is to the marketing world what "organic" is to grocery stores). Ultimately, it's content that's going to drive results, either positively or negatively.
NetSuite plans make content management a major priority for its developers and e-commerce customers, said Andy Lloyd, GM of e-commerce products.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.