Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing insight from the get-go.
Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.
The age-old practice of content marketing, revitalized through digital, is more alluring than ever.
Creating marketing content without a plan will waste time, resources, and effort.
5 tips for harnessing internal expertise to create compelling content.
The 2014 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.
Here's how marketers can sidestep all-too-common marketing gaffes that annoy customers.
Marketers need an agile content supply chain to keep fresh content coming.
Marketers provide tools to help convert new customers, but fall short in advising sales pros on what to deploy and when, says a new survey.
Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.
The roaming gnome can't do it all! Travelocity enhances its site content to personalize the customer experience
If a brand's considering e-commerce, it better not leap before it looks—that is, if it wants to keep its customers.
In the marketing world, everyone wants to talk metrics ("actionable data" is to the marketing world what "organic" is to grocery stores). Ultimately, it's content that's going to drive results, either positively or negatively.
NetSuite plans make content management a major priority for its developers and e-commerce customers, said Andy Lloyd, GM of e-commerce products.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...