Content Management

Content, Measure for Measure

Content, Measure for Measure

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Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.

The Content Marketing Obsession

The Content Marketing Obsession

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The age-old practice of content marketing, revitalized through digital, is more alluring than ever.

Strategy First, Then Content

Strategy First, Then Content

Creating marketing content without a plan will waste time, resources, and effort.

Ignite Your Content Marketing

Ignite Your Content Marketing

5 tips for harnessing internal expertise to create compelling content.

2014 Essential Guide to Content Marketing

2014 Essential Guide to Content Marketing

The 2014 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Read on for insight.

5 Direct Marketing Mistakes and how to Avoid Them

5 Direct Marketing Mistakes and how to Avoid Them

Here's how marketers can sidestep all-too-common marketing gaffes that annoy customers.

Here Comes Big Content

Here Comes Big Content

Marketers need an agile content supply chain to keep fresh content coming.

Are Marketers Selling Salespeople Short?

Are Marketers Selling Salespeople Short?

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Marketers provide tools to help convert new customers, but fall short in advising sales pros on what to deploy and when, says a new survey.

Content Isn't Marketing Without a Strategy

Content Isn't Marketing Without a Strategy

Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.

Travelocity's Thematic Content Guides Customers

Travelocity's Thematic Content Guides Customers

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The roaming gnome can't do it all! Travelocity enhances its site content to personalize the customer experience

E-commerce is about more than a 'buy now' button

E-commerce is about more than a 'buy now' button

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If a brand's considering e-commerce, it better not leap before it looks—that is, if it wants to keep its customers.

King Content

King Content

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In the marketing world, everyone wants to talk metrics ("actionable data" is to the marketing world what "organic" is to grocery stores). Ultimately, it's content that's going to drive results, either positively or negatively.

Next up for NetSuite: content management for e-commerce

Next up for NetSuite: content management for e-commerce

NetSuite plans make content management a major priority for its developers and e-commerce customers, said Andy Lloyd, GM of e-commerce products.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.