Content Deals Prepare Inflightonline.com for Liftoff

Share this article:
Inflightonline.com recently signed deals with several lifestyle and business publications to offer Web-enabled air carrier passengers a "flying newsstand."


The Internet-based firm announced last week that it has signed agreements with Archaeology Dig, Archaeology Magazine, Business Week Online, Cigar Aficionado, eWeek, Inter@ctive Week, Prevention, The Net Economy and Wine Spectator.


The Web site, currently available on the ground, is expected to debut in airplanes in late fall after testing is completed during the next two months. Online air passengers will be able to view current and archived articles from its magazines for free.


Inflightonline, which has offices in Fort Lauderdale, FL, and Bellevue, WA, plans to generate revenue through ad sales, content deals and transaction-fee sales agreements.


The Web site and its signed publications have a similar target audience of typically affluent people who need to fill downtime, said Fernando Vivanco, spokesman at Inflightonline.com.


"When you're on an airplane, you don't have a lot of options," he said. "Some flights are four or five hours, and trans-Atlantic trips can take eight, nine or 10 hours. So what you have is a pretty captive audience. This also helps drive eyeballs to other sites."
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.