Here's why modern marketers should gauge consumers' consumption, engagement, and attention.
An enhanced mobile customer experience can build a brand.
Mayur Gupta dishes on why customers are the key to marketing and tech innovation.
Some quick info hits to keep you up-to-date, including the percentage of revenue attributable to mobile phone and tablet purchases in Q1 2014.
A new study looks at how consumers' inward motivations, not their demographic conditions, affect their purchase behavior.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...