Here's why modern marketers should gauge consumers' consumption, engagement, and attention.
An enhanced mobile customer experience can build a brand.
Mayur Gupta dishes on why customers are the key to marketing and tech innovation.
Some quick info hits to keep you up-to-date, including the percentage of revenue attributable to mobile phone and tablet purchases in Q1 2014.
A new study looks at how consumers' inward motivations, not their demographic conditions, affect their purchase behavior.
Company of the Week
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